The document discusses the process of designing a logo for a film production company. The designer created several draft logos following guidelines of simplicity and a white/baby blue color scheme. However, none of the initial logos with solid backgrounds matched the theme of the company's blog. The final logo used a transparent background, allowing it to blend in perfectly and meet all the design goals of looking simple, professional, and suiting the film production genre.

1. Adi mohamed

2.  From the beginning of the production we knew
that we wanted to have a simple and
professional logo in order for it to match our
preferred genre; romance.
 The colour scheme we aimed to have from the
beginning was white and baby blue. The text that
we decided to do was simply ‘HP’.
 In order for us to achieve our preferred logo I
have created a few drafts so that we could have
a chance to compare and choose the logo that
matches our production company.

3. This is the first logo I came up with, I followed the
guidelines and colour scheme in order for me to
achieve my goal. However the logo didn’t exactly
match what we wanted from the begging. This is due to
the fact that the block capital letters don’t look
appealing or professional.

4. This is the second logo I have created. I decided
to try a new colour scheme so that we could have
a comparison. The goal of this logo was simplicity,
however when we put this up on our blog, it did
not suit the theme of the website. As a result we
decided not to pursue this logo.

5. When I created this logo I decided to add more
layers to achieve something more complex. The
process of creating this logo required a lot of
changes in background and text, however once
I uploaded it on the website, similar to logo 2, it
did not match our theme we were trying to
portray.

6. Before constructing this logo I understood that the
previous 2 logos I made did not match the theme of
our blog. As a result I decided to go back to the
original guideline of baby blue and simple. Again
once I uploaded this logo we realised that it doesn’t
actually suit the logo of a film production company. I
thought that this would most likely suit a video game
company rather then a film production.

7. Throughout the process of construction my previous 4
logos, I realised that one of the main reasons that no logo
would suit our blog was due to the fact that the actual logo
wasn’t transparent. The background colour was always
visible as a result I decided to change the background to
transparent. This had a big impact on the look of the blog
as it fit in really well.

8. The following image is the final logo on our actual blog.
The fact that the logo blends in with the background
allows it to fit in perfectly with the blog.
The logo allows us to achieve all our goals of making it
look simple and professional as well as suiting our
production company, which this logo does perfectly.