The document discusses the process of designing a logo for a film production company called Take Three Production. Several draft logos were created with different color schemes, layouts, and levels of complexity. However, none of the logos fully captured the goals of being simple, professional, and matching the romance genre and theme of the company's blog. The final logo used a transparent background instead of a solid color, which allowed it to better fit in with the blog's design while still representing the company.

1. Adi Mohamed

2.  From the beginning of the production we knew that
we wanted to have a simple and professional logo in
order for it to match our preferred genre; romance.
 The colour scheme we aimed to have from the
beginning was white and baby blue. The text that we
decided to do at the start was ‘HP’. However we
decided to change the name of the group to ‘Take
Three Production. This PowerPoint goes through the
process and development for our final logo
 In order for us to achieve our preferred logo I have
created a few drafts so that we could have a
chance to compare and choose the logo that
matches our production company.

3. This is the first logo I came up with, I followed the
guidelines and colour scheme in order for me to
achieve my goal. However the logo didn’t exactly
match what we wanted from the begining. This is due
to the fact that the block capital letters don’t look
appealing or professional.

4. This is the second logo I have created. I decided
to try a new colour scheme so that we could have
a comparison. The goal of this logo was simplicity,
however when we put this up on our blog, it did
not suit the theme of the website. As a result we
decided not to pursue this logo.

5. When I created this logo I decided to add more
layers to achieve something more complex. The
process of creating this logo required a lot of
changes in background and text, however once
I uploaded it on the website, similar to logo 2, it
did not match our theme we were trying to
portray.

6. Before constructing this logo I understood that the
previous 2 logos I made did not match the theme of
our blog. As a result I decided to go back to the
original guideline of baby blue and simple. Again
once I uploaded this logo we realised that it doesn’t
actually suit the logo of a film production company. I
thought that this would most likely suit a video game
company rather then a film production.

7. Throughout the process of construction my previous 4
logos, I realised that one of the main reasons that no logo
would suit our blog was due to the fact that the actual logo
wasn’t transparent. The background colour was always
visible as a result I decided to change the background to
transparent. This had a big impact on the look of the blog
as it fit in really well.