Luke Pirie is a communication designer with over 10 years of experience in graphic design, web design, video production, and game design. He has a BA in Design Studies from the University of Otago and has worked at various design firms and as a university tutor. His portfolio includes branding projects, print materials, websites, videos, and an educational game about conflict resolution.

1. Luke Pirie
Communication Designer
BA University of Otago Design Studies
University of Otago Designer of the Year 2008
C.D.C Arts Society Scholarship
lukepirie.wordpress.com/
Employment History
2010 - 2013 Flagmakers
2009 - 2011 Squarei Design
2008 - 2009 Otago University Tutor
2008 - 2009 Otago Surveying Company
2002 - 2010 Fonterra Co-operative
Skills
Adobe Creative Suite CS3 - CS6.0
Illustrator, Photoshop, InDesign, Flash
and Dreamweaver.
Html and CSS including Silverstipe
Final Cut - Video Editing
Vectorworks - 3D Modelling
Microsoft Office
and more
branding . illustration. multimedia . print . pre-press . web content . SEM & Analyitics.

2. Print
PaknSaveGoooNZCampaign
Venue Dressing
Overview
The Petone PAKn’SAVE owner, Leo O’Sullivan,
wanted to get behind the All Blacks in 2011 by
dressing up his store. In no way did he expect
to gain any financial rewards from this, and in
fact, he believed he wouldn’t make a cent from
the project. Unfortunately businesses that were
not sponsors were generally not allowed to do
something of this magnitude.
Brief
Create a store-front “building wrap” that would
get everybody behind the All Blacks in 2011.
The design will need to comply with the legal
requirements outlined by lawyers, the NZRU,
RWC and the Wellington City Council. The design
must also fit as closely as possible within the
PAK’nSAVE brand guidelines.

3. Printcontd.
I was asked to create a poster campaign for the
event including a teaser campaign of posters
that created intrigue.
This was followed a week later by a series of
single posters, A6 flyers and emails to inform
those interested in the details of the event.
View all posters at:http://lukepirie.wordpress.
com/2011/01/29/dmvfh-poster-series/
D×M×V×F+H
Poster Campaign
As soon as I began at Flagmakers I started to re-design
their 16 page A5 catalogue. The catalogue was mailed
out to 50,000 existing and prospective customers. This
required:
• following existing style ‘guides’
• typographic choices and layout
• liasing with printer and sales staff
• superimposing images.
Flagmakers2011Catalogue
Brochure Design

4. Goal - Improve the user interface to increase
click through rates on Flagmakers most popular
products.
Constraints - Budget /Time – allocated 5 hours
over a 2 week period.
Stakeholder Interview - I discussed the
requirements of this project with the Business
Owner and the sales team to find what they
wanted to achieve. I found that they wanted to
make it easier for customers to navigate to the
more popular products that they offer.
These included national flags (especially the
NZ flag) and the portable display options that
Flagmakers are less known for.
Guerilla Usability Testing
In order to achieve some form of user testing
I used the Flagmakers staff relatives and
friends to navigate through and evaluate their
experiences.This gave me valuable insight into
the way they scanned the page and chose where
to click.
Analytics
I added the Google Analytics tracking code to
the site 2 weeks before starting my analysis.
I then made my changes to the home page and
was able to evaluate the results based on the
sites before & after performance.
Validation
All users who gave feedback agreed that
this was both better for navigation and more
believable.
The number of page views that the site
received after the changes showed a significant
improvement in navigation.
FlagmakersHomePage
Front End Web Design
Web
STOCK FLAGS
NATIONAL FLAGS
CUSTOM DISPLAYS
Flags for Retail
Flags of NZ
Flags and Banners Interior Displays Flexipole Range Euro Range Other Portable Flagpoles
TraditionalFlags
Dragonfly
Vega
Traditional
Curved
Soveriegn
NZNationalFlags
TraditionalFlags
TraditionalFlags
TraditionalFlags
VerticalBanner
TraditionalRange
ClassicRange
Flexipole/Flexilite
Splash
Nexus
Streetflags
XPX
Regent
OtherNZFlags
Flexipole/Flexilite
Splash
Flexilite
IceSatin
FabricBanners
Prestige
Australia
Xtendapole/Max90
EuroXPX
UnitedKingdom
MaxPavement
Max
USA
OtherNationsXtendapoleXP1
Flags for Automotive Christmas Flags General Interest Flags
International Flags“Traditional Poles”

5. The current system of displaying notices has a
number of flaws and limitations which we hope
our system will rectify. The proposal outlines
the current scenario and discusses the scope
of the proposed service. It will document the
research and consider the content, design
and implementation of the system. It will also
include a projected timeline for the project.
View the entire project at:
http://lukepirie.wordpress.com/2009/02/02/unipost-
final-proposal/
Web-site Research Summary
By looking at other web-sites we discovered a number
of things to both avoid and adopt. We deliberately
viewed web-sites that either had a similar target to
ours or offered a similar service. We also looked at
other web-sites as examples of interaction design
which informed our research in different ways.
Implementation
Web-site
The UniPost web-site would be used for the posting
and viewing of notices. All notices added would
be stored in a database. Old notices could be
automatically removed after 30 days. The web-site is
discussed in more detail further on in this proposal.
Web-site Interface
The centerpiece of UniPost will be a web-site were
users can both post and view notices. The web-site
also removes inequality and provides every user, no
matter how good at design or how wealthy, an equal
opportunity to have their message seen.
Project Timeline
This overview of the next few months will aid us in
identifying the tasks required to complete our goals.
Each of the five team members will work together
on these tasks to complete these goals. Blue bars
indicate project hand-ins.
Unipost-OnlineNoticeboard
Interaction Design Project
Interface

6. Along with some of my colleagues at Squarei
Design Ltd, I entered a logo competition for
Hams Direct Ltd.
We developed three logos, both graphic and font
based, winning the rights to develop their brand
identity. Squarei worked on developing three
options.
My design was chosen as the final logo for
their business. This involved using Illustrator,
Photoshop and InDesign.
We also created a range of documentation
including an A3 Christmas poster.
HamsDirectLtd
Branding
Andrew Bradstock contacted Squarei and
asked us to design him a logo for the new
Centre for Theology and Public Issues he
was creating.
We gave Andrew three different logo designs
based on his breif.
Out of the three options supplied he chose
my design (bottom of the image to the
right).
OtagoCentreforTheologyand
PublicIssues

7. I was contacted by Stuart Barson, the business
development manager for Ngarua Technologies
Ltd, and asked to produce a range of
promotional material for them.
I developed a range of promotional material
for them including Powerpoint and keynote
presentations, letterheads, footers and logo
design/guidelines.
NgaruaTechnologies
“Itwassimple:Lukegaveuswhatweneeded
anddiditwell.Wewillworkwithhimagain.”
Stuart Barson
Business Development Manager
BreadandDuck
Meg Barron contacted me to create a logo for
their newly established gluten-free baking
business. After a few concepts I was able to
develop some simple and easy to follow brand
guidelines for this small business.
I developed a range of promotional material for
them including a logo, brand guidelines and a
basic website.
Brandingcontd.

8. This project allowed me to pursue one of
my passions... film. I learnt a lot about time
management and the value of communication
with participants and fellow crew members.
We worked fantastically as a team and had a
very willing cast who made our film something I
could be proud of.
The film recieved the highest grade in The
Truelies Festival which was held in Dunedin.
We were also very appreciative to our cast and
sent them tickets to the event along with their
own copies of the film on DVD.
RemovingRichardson
Short film
http://trueliesfestival.wordpress.com/archive/removingrichardson/
This job was done for a friend. An exchange of
music for video. I love Oli Cameron’s music and
I really wanted to develop my animating skills,
so I chose to animate a song in time for his EP
release for ‘Capturing the Uncatchable’.
I learnt a lot about time management in this job.
With 1 week remaining I realised I would not be
able to complete the hand rendering style I had
planned. I solved this problem by using Final
Cut Express to apply filters to footage and add
the colour and movement I needed.
Oli Cameron
0273938101
oli.carnivorous@gmail.com
TheFire
Music Video
To play simply click on the link above.
For the full making of see:
http://lukepirie.wordpress.com/2011/02/06/the-fire-music-
video/
Video

9. By using education as a tool to help people
aged 18 - 25 examine and understand conflicts
we hope to give individuals a better chance of
taking on these complex issues themselves.
By shedding light on the effects of choices
that individuals make to resolve conflicts; we
hope to give a greater understanding of three
things. How people personally solve disputes,
how this may be interpreted by others and the
importance of collaboration when trying to solve
a conflict.
Our teaching tool allows the user to play
through a conflict without any real life
consequences. Watching the reaction and
movement of a conflict, playing on both sides
of right and wrong. However the game does not
preach to the player, it cleverly hides a layer of
subversive education within the complex style of
a fun 1st person puzzle solving adventure game.
MadFlatter
Flash Game Design
To play the game download the link below:
Note you must unzip the folder onto a mac:
http://db.tt/uM4fnbI0
1
Shedding Light Not Heat
MadFlatter Blueprint
Design Issues 2008
IdeasThat Matter
Charles Sheppa
Luke Pirie
Rob Cape
lukepirie.wordpress.com/4/51 Austin St : Mount Victoria, Wellington 6011 : +64 212649299
Otago Uni Designer of the Year 2008. CDC Art Scholarship.
Luke Pirie
Game Design