This document summarizes Lisa Harris's research from 2012-2013. It discusses her background in banking and education. She is interested in innovative applications of technology in education, business, and society. Her current projects investigate digital literacy, social activism, social customer relationship management, social shopping, and social learning. The document also provides information on her teaching roles and a conference on digital literacies that she helped organize, where student digital champions played a key role.

1. Lisa’s Research 2012-3
Lisa Harris
10th October 2012

3. About me…
• 10 years in banking industry and MBA @ Oxford
Brookes makes me a “pracademic”
• PhD @ Brunel, investigating case studies of
technological change in banking industry
• Teaching @ Brunel and Director of MBA programme
• Teaching @ Soton and development of new MSc
programme in Digital Marketing
• Qualified tutor University of Liverpool e-MBA

4. In a nutshell…
• I’m interested in the innovative applications of
technology on education, business and society
• In particular, I’m currently involved in projects
investigating:
– Digital literacy
– Social activism
– Social CRM
– Social shopping
– Social learning
• But first, a bit of background…

5. “No more disruptive innovation, please”

6. I like these quotes…
“…alternatively, you can ignore this advice, close the
blinds and gaze lovingly at your peer-reviewed papers.
All I would say is: remember Betamax.”
(Dan Stern in Times Higher , warning of the need for
innovation in universities)
“If you don’t like change, you’re going to like irrelevance
even less”
(General Eric Shineski, US Army Chief of Staff)
Eric Qualmann (video, 4 mins)

7. What technologies are being discussed here?
• “The modern world overwhelms people with data and this is
confusing and harmful to the mind” (Conrad Gessner, 1565)
• “It will create forgetfulness in the learners' souls, because
they will not use their memories.“ (Socrates, 469-399BC)
• “It socially isolates readers and detracts from the spiritually
uplifting group practice of getting news from the pulpit”
(Malesherbes, 1787)
• “It might hurt radio, conversation, reading, and the patterns
of family living and result in the further vulgarisation of
American culture“ (Ellen Wartella, 1962)
• “It’s making us stupid” (Nicholas Carr, 2008)

8. The times they are a changing…
• Availability of free content (e.g. video of lectures) by global experts both in
education and industry from the likes of MIT, Stanford, Harvard, Oxford
• University reliance upon the ‘Russell Group’ arrogance – but this is a 20th
century brand.
• Expectation from students of flexible evening/weekend/online learning
options, as they seek to maintain job and family commitments
• Accessibility and breadth of information now available online alters the
traditional role of the lecturer as gatekeeper to relevant knowledge
• Difficult economic conditions and higher fees adjust the risk/reward
calculation of attending university
• Student profile increasingly international and with a wide range of ages and
work experience
• Princeton Uni now prohibits staff from signing away the copyright of their
papers to academic publishers
• Currently there are calls to boycott reviewing for non-open journals

9. How many of these existed 10 years
ago?
John

10. First cohort of 300 students from 100 countries started in Sept 2009

11. Open Scholars (Anderson, 2009)
• Archive their own work in a public space (eg
ePrints repository)
• Filter, curate and share content with others
(via blogs, social networks etc)
• Publish in open access journals
• Write open textbooks or lead open courses
• Lobby for copyright reform
• Act as change agents in their institutions

12. My current work
1. Social Media in Live Events (SMiLE)
2. CIP module development
Living and Working on the Web
Online Social Networks
3. Promoting multi-disciplinary work via Digital Economy
USRG
4. Growth of social shopping (Facebook project, with
Charles Dennis)
5. Challenges of social CRM for small businesses (with
Paul Harrigan)
6. The role of social technologies in activism (with
Thanassis Tiropanis and Chris Phethean, ECS)

14. The Team

15. #caasoton
• Project details are available from the Digital Economy USRG
website
• 13,000 tweets using the #caasoton hashtag
• 430 photos on Flickr
• Our Vimeo videos have been viewed over 2,100 times, with
viewers from 47 countries.
• Nearly half of the 450 conference delegates used #caasoton
on Twitter before, during, or after the event
• 70 people registered as ‘virtual attendees’ with some 20
additional twitter users joining in the conversations at random
• The CAA Conference website has a round up of social media
activity

16. Defining ‘Content’

18. Networking and building ties
• social media allowed people to ‘meet’ others that they would not
have had time to meet if those tools were not being so extensively
supported
• circles of contacts were strengthened and extended through
conversations occurring on Twitter around a common topic
• they had identified new contacts with whom a connection was not
apparent before engaging with their social media user profiles
• it provided a way to find out more about delegates who were at the
conference, in order for new possibilities for connections to be
explored
• increased interest in sessions being run at the conference therefore
broadening the group of participants,

19. Subject knowledge
• Twitter provided a safe environment to ask ‘silly’ questions
that delegates would not be comfortable asking F2F
• A platform for conversations between individuals who were
not together physically (because of differing interests)
• Online interactions made the subject matter more accessible
for newcomers to archaeological computing
• Gaining ideas of topics that others found interesting
• Additional tools and resources were referred to and linked to
• Social media provided opportunities to follow up things that
were happening at the event and therefore lead to the
discovery of further information, more quickly
• Individuals could identify relevant sessions and attend the
most useful parts of the conference

20. Challenges
• “If you have no social media account you are no
one...”
• “I think just looking at the twitter stream gives a
skewed idea of what people really think is
interesting or noteworthy.”
• “It was hard to follow since so much posting was
going on. I also felt like some folks were tweeting
at the expense of hearing the presentations or
discussion effectively.”
• “…. I just think people aren't good at multi-
tasking even though they think they are.”

21. Ethical issues
• Securing permissions - where are the
public/private boundaries?
• relationship between making thoughts public (i.e.
tweeting) and making broader interconnected
narratives and opinions public (i.e. via data
mining of tweets)
• Should social media data be archived, and how?

22. Blog posts
• The first outputs from SMiLE have been
published on the LSE Impact Blog:
– http://blogs.lse.ac.uk/impactofsocialsciences/201
2/05/23/social-media-enrich-but-isolate/ (23rd
May)
– http://blogs.lse.ac.uk/impactofsocialsciences/201
2/06/25/smile-archive-visualise-tweets-
conference/ (25th June)
– And on Dave Chaffey’s Smart Insights Marketing
Blog (11th July)

23. Next steps
• we are exploring possibilities for a University-
wide system or procedure for archiving tweets.
• investigating new ways of expressing context
through mechanisms such as timelines and
network visualisations
• Code of conduct for ethical storage and curation
of social media (with Oxford E-research Centre)
• Case study for JISC Datapool project

24. New CIP Modules:
linking research and teaching

26. Living and Working on the Web
This module focuses on the development of online identities and networks to
enhance your employability in the digital age.
Specifically, it investigates how the digital world is influencing how we:
• collect, manage and evaluate online information – ideal preparation for
dissertations
• build an effective online identity for personal or career development
• create and curate content via blogging and video production
• interact with others for networking, team-building and project management
purposes
• deal with online privacy, safety and security issues
• participate remotely in live events
Working in small groups, you will develop and deliver your own online
seminars for assessment purposes, and engage in real time with a ‘real’ and
‘virtual’ audience at the University Digital Literacies Conference in May 2013.
For more information check out the module webpage and video or contact:

27. The “digitally literate” student
• be proactive, confident and flexible adopters of a range of
technologies for personal, academic and professional use
• use appropriate technology effectively to search for and store high-
quality information
• curate, reflect and critically evaluate the information obtained
• engage creatively and productively in relevant online communities
• be familiar with the use of collaboration tools to facilitate
groupwork and project management
• be aware of the challenges inherent in ensuring online privacy and
security
• Have developed appropriate communication skills for peer and
tutor interaction within an ‘always on’ environment
• Parody Video (very funny, rather bad language!)

28. Student Digital Champions
• Help staff and students to learn new tools, build
their online profiles, and manage social media for
live events
• Champs to be attached to each USRG next
academic year
• Digital Economy USRG is funding students to
participate in relevant events, report back at
monthly networking lunches and collaborate in
research/teaching projects
• Supported by Social Media in Live Events (SMiLE)
project

29. Ivan Melendez
Sam Su
Oliver Bills
George
Georgiev
Ahmed
Abulaila
Digital Champions Hamed
Ayhan
Alessia
Hamed Ayhan Fiochi
Panos Grimanellis
Farnoosh Berahman
Lucy Braiden
Manish Pathak
Marina Sakipi

31. Classmates Friends
“Life-wide” and “life-long” learning Family
Teachers
Experts Coworkers
Contacts
Evaluating Video
Locating
Resources Conferencing
Experts
Scholarly Microbloging
Works
Synchronous
Information Communication
Library/ Management
Texts Instant
Messaging
Open Mobile
CourseWare Texting
Subscriptions
readers RSS Social
Networks
Blogs
Social
Wikis
Bookmarking
Podcasts
Wendy Drexler (2008)

32. Digital Champion Activities
• PianoHAWK launch in London, May 2012
• Digital Literacies Conference
• Support for workshops:
– Online Identity
– Safety and Security
– Developing a Professional Profile
– Social Media for Researchers
– Professional Identity for International Teachers
• One to one training as required
• Helped set up a Chinese Social Network account for
Modern Languages
• Digital Champions Presentation

33. The conference was attended by 95 people on site and via
Twitter
we had followers both locally based and from New Zealand,
Columbia and Ireland.
Student Digital Literacies Champions played a key role in
supporting the event
Summary Storify is here

34. Creative Digifest #SXSC2: tomorrow!!!
FREE Afternoon Session: 2.00pm - 5:00pm, 11th October 2012
Location: Garden Court, Please book your place here.
How are digital networks transforming our lives? What can the latest
technologies do for you? If you’re not online, are you out of the game?
Workshops
• Introduction to Social Media for Small Business by Dr Alan Rae
• Introduction to Interactive Technologies and customer experience - by Tom Chapman (Headstream)
• Social Media for Researchers by Nicole Beale (UoS)
• How businesses can benefit from building a profile on Sina Weibo, by Ring Xu, (UoS)
• The times they are a changing: the Live Web and the Like Economy” by Paul Caplan, (UoS)
Talks/ Demos
• Jeremy Frey: Introducing the ‘IT as a utility’ network
• Paul Walland (IT Innovation): where social networks meet media networks
• AbuBakr Bahaj: Transforming energy demand through digital innovation
• Benjamin Mawson: Locative Audio & Music You Can Walk Inside
• Alex Rogers: The ORCHID project – interactions between humans and computerised agents
• Toby Beresford: Creating social data leaderboards
• Joe Lambert & Steve Cross : FormAgent: Data collection evolved, (Rareloop Ltd)

35. Unconference #SXSC2
SXSC is an ad hoc informal gathering aimed at people in the creative
industries/digital media who want to share their knowledge and learn about
new developments. It is a combination of discussions, demos, participation
and interaction. You can offer a talk, or a demo in one of the informal slots,
or just come along and watch, talk to people, or demonstrate kit informally in
the bar area. The idea is to get people talking and build up an informal
network in the region, where beginners and experts can learn from each
other, and make new connections.
mobile/smartphone • social media • visual media • visualisation • gaming •
augmented & mixed reality • design • metadata • webscience • linked data •
motion capture • arduino • architecture •digital humanities • advertising •
creative & performing arts • TV • raspberry pi • film & video • publishing •
video games • collaborative working
For the latest information follow us on twitter @SXSC or visit the Digital
Economy website.

36. Thank you!
You are welcome to follow me on any of my social media
sites:
• www.lisaharrismarketing.com
• www.delicious.com/lisaharris1
• www.twitter.com/lisaharris
• www.linkedin.com/in/lisajaneharris
• www.slideshare.net/lisaharris
• www.netvibes.com/ljharris