Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
Lee Rainie discusses the latest Pew Research Center findings about the state of technology and media in 2015 and looks at five major trends that will shape the media environment and consumer habits in the coming years. This is a presentation he gave at the recent Tencent Media Summit in Beijing, China.
This presentation describes how you can use social technologies to transform key business processes, but also required governance to reduce risks. For more information www.aiim.org
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research into internet trends, mobile connectivity, and use of social media and what they mean for marketers. He will also look ahead at some of the big questions about the next stages of technology.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, presented the Center’s latest findings about the use of digital technology and its future at the Federal Reserve Board’s Editors and Designers conference in Philadelphia on October 6, 2016. During the keynote he discussed the impact of social media, collaboration, and future trends in technology with a special focus on the issues tied to security and reputational risk that face the Federal Reserve System. He described how the Center’s research can help communicators:
-Disseminate their messages across multiple digital and traditional media channels
-Engage their audience and encourage amateur evangelism
-Assess the impact of their outreach and observe challenges to their material
-Think like long a long-tail organization that also has real-time immediacy
Social Media Activity Index 2011 reveals many new approach on how social media on business activities. Including CEO adaptability and how corporate anticipate the rapid changes on the growth.
Lee Rainie, Director of the Pew Research Center’s Internet Project, discusses the Project’s latest research about internet use, mobile connectivity, and social media, and what the findings mean for marketers. He will explore how "networked information" has very different characteristics from "industrial era media" and why this has profound implications for the way marketers gain attention for their messages and interact with their audiences.
Lee Rainie discusses the latest Pew Research Center findings about the state of technology and media in 2015 and looks at five major trends that will shape the media environment and consumer habits in the coming years. This is a presentation he gave at the recent Tencent Media Summit in Beijing, China.
This presentation describes how you can use social technologies to transform key business processes, but also required governance to reduce risks. For more information www.aiim.org
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research into internet trends, mobile connectivity, and use of social media and what they mean for marketers. He will also look ahead at some of the big questions about the next stages of technology.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, presented the Center’s latest findings about the use of digital technology and its future at the Federal Reserve Board’s Editors and Designers conference in Philadelphia on October 6, 2016. During the keynote he discussed the impact of social media, collaboration, and future trends in technology with a special focus on the issues tied to security and reputational risk that face the Federal Reserve System. He described how the Center’s research can help communicators:
-Disseminate their messages across multiple digital and traditional media channels
-Engage their audience and encourage amateur evangelism
-Assess the impact of their outreach and observe challenges to their material
-Think like long a long-tail organization that also has real-time immediacy
Social Media Activity Index 2011 reveals many new approach on how social media on business activities. Including CEO adaptability and how corporate anticipate the rapid changes on the growth.
Lee Rainie, Director of the Pew Research Center’s Internet Project, discusses the Project’s latest research about internet use, mobile connectivity, and social media, and what the findings mean for marketers. He will explore how "networked information" has very different characteristics from "industrial era media" and why this has profound implications for the way marketers gain attention for their messages and interact with their audiences.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
An overview of what social media is, what the impact of social media and what the impact is of social media on Enterprises.
These slides are part of a guest lecture for Hogeschool Zuyd (Sittard, NL), therefore I added also some slides on how students can use social media.
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
Social Media Boot Camp For Government ContractorsMichael Hackmer
Businesses have a hard enough time developing successful social media strategies. The challenge facing government contractors, who are trying to connect and build relationships, without violating agency rules and protocols, is an even more daunting task.
However, the opportunity to deliver valuable information to and engage online with key stakeholders in the government through social media channels is a significant one.
During a recent Webinar with James Baker of James Baker Consulting, and Edward Saltzberg, President of ERS Advisors, I had the opportunity to talk about what steps government contractors need to take as they seek to use social media as part of their business development and marketing engagement strategy with government agencies.
Presentation to Management: Venturing into the realm of social media Feb25VMiecznikowski
This presentation was delivered to an extended management team meeting (audience included managers, supervisors, directors and general managers) in a municipal government. The objective was to gain buy in for adopting social media within the organization.
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)Quanah Zimmerman
As presented at the 2012 IROICA Conference (International Relations Officers’ Network of the Association of European Life Science Universities) about Communication and Management in the NET Generation.
Social Media Masters 2011 NYC: Kat Mandelstein: IBM's Journey to Becoming a S...Kathy (Kat) Mandelstein
Presentation from Social Media Masters 2011 in New York City:
Abstract: Kat Mandelstein will share insights on the IBM journey to becoming a Social Business and share practical strategies for how to empower your employees to live social, how to execute effective social media campaigns, and how to leverage social thought leadership to influence the influencers. B2B companies have unique opportunities when it comes to how social transforms their business. Starting from social media marketing to attract and retain customers and evolving into business process changes like crowdsourcing innovation with input from partners and early adopters of your products and services. Social is rapidly turning the traditional marketing and product development plans on their heads and creating two-way real-time dialogue for customer interaction. The guarded walls of the corporation are slowly turning into windows with a new level of transparency inside an effective Social Business.
As the world’s leading global technology brand with over 400,000 employees around the world, IBM is a great case study in leveraging both public social networks as well as their own innovations from IBM Research and product development. Being so large and geographically dispersed, it is the ideal test market for this transformation into a Social Business. IBM takes social seriously and leverages it far beyond the average company: for developing products and services; enabling sellers to find and stay connected with clients; training the next generation of leaders. Social has also been at the core of how IBM shares its vision of the transformation to a Smarter Planet among clients, employees, partners, governments, NGOs, and other key influencer communities. This year social also played a key role in the IBM Centennial celebration, where Watson may have won Jeopardy, but is now on to more serious business.
KM World 2009 Developing Enterprise 2.0 For Employee And Customer EngagementJessica Muhlbier
My complete KMWorld 2009 conference (San Jose, CA) presentation which includes sections/case studies from Cindy Gordon (Helix Commerce) Craig Brown (MTS Allstream) and myself.
Similar to Social Media for Business - Soton MBA (20)
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Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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Social Media for Business - Soton MBA
1. MBA Creator Module
Social Media: Contemporary
Business Applications
#sotonmba
Lisa Harris, Chris Phethean and Ian Brown
March 2014
2. Today’s Plan
9am:
11am:
1.30pm:
3pm:
Lisa Harris - brief history of
technological change and current ‘big
picture’ trends
Chris Phethean – what can
businesses learn from evaluating
social media?
Ian Brown – what can businesses
learn from “big data”?
Lisa Harris – closing exercise
3. Lisa Harris
Lisa (@lisaharris) is a Director of the Web Science Institute, a
Chair of the Digital Economy Research Group and an Associate
Director of the Centre for Innovation in Technologies and
Education (CITE). She runs the MSc programme in Digital
Marketing and is also an accredited tutor for the University of
Liverpool online MBA programme. www.about.me/lisa.harris
Chris Phethean (@cpheth) and Ian Brown (@_ianbrown) are
Web Science PhD students
Chris’s blog: http://chris-phethean.blogspot.co.uk/
Ian’s blog: http://webscience.me
4. My projects
• Director, Web Science Institute
• Educator, Web Science MOOC
• Curriculum Innovation:
– Living and Working on the Web
– Online Social Networks
• “Students as Partners and Change Agents”
• Digital Marketing MSc and MOOC
7. Exercise 1
What technologies are being discussed here?
• “The modern world overwhelms people with data and this is
confusing and harmful to the mind” (Conrad Gessner, 1565)
• “It will create forgetfulness in the learners' souls, because
they will not use their memories.“ (Socrates, 469-399BC)
• “It socially isolates readers and detracts from the spiritually
uplifting group practice of getting news from the pulpit”
(Malesherbes, 1787)
• “It
might hurt radio, conversation, reading, and the patterns
of family living and result in the further vulgarisation of
American culture“ (Ellen Wartella, 1962)
• “It’s making us stupid” (Nicholas Carr, 2008)
8. Technological change examples
• Gutenberg's printing press
• Radio and early TV outside broadcasting: Phar
Lap
• The secret history of social networking (Rory
Cellan Jones, 30 mins, audio)
9. Internet technology has changed the world
■ Years it took to reach an audience of 50 million:
Radio 50 years
Internet 4 years
2 years
TV 13 years
iPod 3 years
2 years
1 in 5 marriages in US now as a result of online dating.
US Dept Commerce
10. Web advertising grows from smallest to largest in 6 years
£ millions
TV Advertising
Web Advertising
Press Display
Direct Mail
Press Classified
Outdoor
Radio
source: IAB (2010) PricewaterhouseCoopers / Internet Advertising Bureau / Advertising Association / Radio
Advertising Bureau / WARC , March. N.B. WARC Recruitment data included from 2003
10
12. Exercise 2
Using the googledoc quickly brainstorm a list of
the various opportunities/challenges of social
media for business.
This exercise is deliberately placed to get your
first thoughts, before we consider any recent
developments in detail.
We will return to this list later on…
13. Social media for business: an
introduction
•
•
•
•
•
•
•
•
How big data is changing lives (5 mins)
Technology Will Kill…(2 mins)
Socialnomics by Erik Qualman (4mins)
Parody of the Socialnomics videos (3mins)
BBC Internet Growth Report
Satire by The Onion (2 mins)
The power of video (2 mins)
The virtual choir (Kickstarter video 5 mins) & the end
result
• Background reading
14. Christensen: The Innovator’s
Dilemma/Solution
• Business innovation that uses a disruptive strategy rather
than a sustaining strategy to overturn dominant /incumbent
players
• “Sustaining strategy” relies on incremental improvements in
performance of an established product
• “Disruptive strategy” provides a radical “good enough”
alternative – starts at bottom of market but progresses
because it is ignored by complacent incumbents
– Microsoft, Dell, Toyota, online publishing
• Clayton Christensen video (9 mins)
• Clayton Christensen Video 2 (2 mins)
19. Pew Internet
• Photos and videos now key social currencies
– 46% of adult internet users post their own photos
or videos online = creators.
– 41% take photos or videos they have found online
and repost them on sites designed for sharing
images = curators.
– Pinterest, Instagram, ScoopIt and Tumblr have
made curating easier because they are organised
for easy image and video-sharing.
20. Oxford Internet Survey 2013
• The Internet is now used by 78% of the British population,
up from 73% in 2011.
• The biggest increases in Internet use are seen in lowincome households (58% of households earning less than
£12,000 / year use the Internet, up from 43% in 2011).
• The challenge of getting the last fifth of the population is
growing every year. This persistent core of non-users will
present a problem for Government ‘digital by default’
services
• Social media use has plateaued at 61% (up from 60% two
years ago) – but new social tools eg WhatsApp not included
in the survey
21. Communications Report (Ofcom 2013)
• Increasing range of devices: 3G dongles, smartphones,
iPads, netbooks and eReaders are driving “always-on”
connectivity
• 51% have smart phones (up from 27% two years ago)
• 24% have tablets (up from 11% last year)
• 49% “media stack” while watching TV
• 25% “media mesh” while watching TV
• “Huge growth in take-up of smartphones and tablets is
creating a nation of media multi-taskers, transforming
the traditional living room of our parents and
grandparents into a digital media hub”
22. Digital Trends 2014 by Smart Insights
• Complete the poll and view the results. See also link to free
webinar
– Mobile (think smartphones and tablets)
– Content (engagement through SMM drives SEO)
23. The changing media landscape
ADVER ING
TIS
Paid search
Display ads
Affiliate marketing
Digital signage
Paid
media
Atomisation
of content
into ads
DIGITAL PROPER
TIES
Website(s)
Blogs
Mobile apps
S
ocial presence
Owned
media
Paid
placements
Earned
media
P TNER NETWORKS
AR
Publisher editorial
Influencer outreach
Word-of-mouth
S
ocial networks
Atomisation of
conversations through
through shared
APIs and social widgets
http://www.smartinsights.com/digital-marketing-strategy-alerts/new-media-options/
24. Applications of social media for business
• Engaging with customer fan base to build relationships,
recommendations and hence sales
• Resolving customer service issues
• Effective, real time internal communications across the
enterprise and hierarchies
• Tracking trends and testing the “zeitgeist”
• Crowdsourcing of new product development or market
research
• Networking to source expertise or business partners
• Improves search engine visibility
25. How we buy stuff
1.How is shopper behaviour changing in a
digitally powered world?
2.What roles do new media like social and
mobile play in the shopping experience?
3.How are shoppers expectations of the physical
retail store changing? Think “showrooming”…
4.How does pre-shopping change actual
purchasing?
28. The Scope of Twitter
•
•
•
•
•
•
•
•
•
•
•
Customer service Become known as a reliable and informative source of help
@comcastcares @albionsoven
Special offers @delloutlet
Get Feedback. Ask for advice and you’ll receive ‘collective intelligence’ from
your community @ibmresearch
Direct traffic. Include links in a tweet to direct traffic to your blog or to the
recommended posts of others.
Read News. subscribe to feeds for specific websites/conferences, or from
content providers such as the BBC.
Network for business benefits. Interact with other like-minded people, or
experts in your field. Develop relationships for future mutual benefits such as
testimonials or peer recommendations.
Find Prospects. Twitter can be used as a means to find potential customers or
clients online.
Provide Live coverage. For example to provide real time coverage of
conference keynotes, or travel information @tubeupdates
Set Up Meetings. An informal and casual way of arranging adhoc meetings.
Satire @fakesamcam
Fundraising @bletchleypark
30. Social media can make or break your brand
• United Breaks Guitars: the original video
• What happened next, including interview with
Dave Carroll
• http://www.davecarrollmusic.com/
33. Resistance to change
• Businesses are often tied into complex and bespoke
IT systems and traditional organisational structures.
• Management permission is required for IT changes.
• Fear that trade secrets might be given away, so
creativity is limited by “walled garden” IT policies
• Mindset is still about broadcast rather than
conversation
• Change is regarded as threatening and disruptive.
Unwilling to change the status quo, on the basis that
“if it ain’t broke don’t fix it”
• Banning access to social networks puts their staff at
an increasing DISADVANTAGE
34. Early adopter research by McKinsey
• Survey of 50 ‘early adopter’ executives
• Level of investment in web 2.0 expected to grow by
15% annually for next 5 years
• The research identified issues with:
– Restrictive organisational structures
– Resistance to change
– Inappropriate use of social media (eg for one way
communications)
– Lack of support from senior managers to ‘scale up’
creative ideas from workers
35. What’s next? - Google Glass
• Here is a taster (with detailed analysis and
video demo )
• And another (sceptical) argument by Andrew
Keen (@ajkeen)
• Check out #ifihadglass on twitter
• Is this a game changer?
• What are the privacy implications?
36. Exercise 3
Look back to the points you noted at the start
about opportunities/challenges of social media
for business. In what ways has your thinking
developed during the day?
Check out Best FTSE100 use of social media
37. Summary
• Businesses cannot avoid social
media...conversations about the brand will be
taking place online regardless
• Social media is moving beyond an
experimental marketing strategy to impact
upon all areas of the business
• Structural and cultural change may be
required to realise the benefits
• Disruptive potential of value chain
‘unbundling’ and new business models
38. Exercise 4
• Look up these examples of business use of
twitter:
–
–
–
–
–
www.twitter.com/ronandunneo2
www.twitter.com/albionsoven
www.twitter.com/delloutlet
www.twitter.com/smartinsights
www.twitter.com/unisouthampton
• What do you consider to be the strategy
behind each of these cases? How effective is
it?
39. Exercise 5
• Look up these examples of business use of
Facebook:
–
–
–
–
www.facebook.com/avgfree
www.facebook.com/dogstrust
http://www.facebook.com/groups/wigglywigglers
www.facebook.com/asos
• What do you consider to be the strategy
behind each of these cases? How effective is
it?
What is Showrooming? Showrooming is when a customer visits a brick and mortar retail location to touch and feel a product and then goes online to buy the product at a lower price.