1. Curriculum Innovation
Lisa Harris
@lisaharris
20th March 2013
Marketing Education Event
2. Plan
• Rationale
• Living and Working on the Web (UOSM2008)
• Online Social Networks (UOSM2012)
• Looking to the Future
• Supporting background information (Student
Digital Champions, Digital Literacies
Conference, SMiLE project)
3. Rationale
• “Traditionally academics view the world through the
eyepiece of a single discipline. But the real world is not like
that, it is by its very nature interdisciplinary and can only be
deeply understood when viewed from multiple
perspectives. ” Mark Cranshaw, Understanding Modern
China
• Importance of social media in employability is highlighted
by Deloitte’s withdrawal from milk round activities and
sponsorship – all their recruitment is moving online
• University policy is directing us towards multidisciplinary
research that:
1) feeds directly into teaching and
2) encourages student participation at all levels
8. The “digitally literate” student
• proactive, confident and flexible adopter of a range of
technologies for personal, academic and professional use
• use appropriate technology effectively to search for and store
high-quality information
• curate, reflect and critically evaluate the information obtained
• engage creatively and productively in online communities
• familiar with the use of collaboration tools to facilitate
groupwork and project management
• aware of challenges in ensuring online privacy and security
• appropriate communication skills for peer and tutor
interaction within an ‘always on’ environment
• Parody Video (very funny, rather bad language!)
10. Module features
• Blended learning approach
– Introductory lecture (F2F)
– fortnightly webinars
– Week by week peer/tutor interactions via BB discussion board
– Practical F2F supporting lab sessions
• Assessed by
– portfolio/group presentation to live conference (50%)
– On BB discussion forum (5 sessions in total, ie 5 x 800 words)
• post their answer to a set question (300 words)
• comment on the answers provided by their peers (2 short
posts, total 200 words)
• write a reflective summary of their learning progress (300 words)
• Tutor feedback on progress is provided throughout the module
• Module will be core to BSc Web Science and BSc Marketing (Singapore)
13. Module features
• Taught by 5 tutors from 3 Faculties (Hums, B&L, FPAS)
• Introductory lecture by all tutors (rehearsal at DE
lunch, 21st Jan) then we each take one week each
• Students in mixed disciplinary groups develop a video
portfolio on a “big question” to present to a F2F DE open
event, supported with individual reflective account (40%)
• They also work in groups during weekly classes to produce
sample exam answers and post to class wiki (with tutor
feedback) (60%)
• Video production class in specialist lab facility @Avenue
Campus
• Core module for BSc Web Science
14. Learning Outcomes
• Discuss online social networks in a holistic
manner, including the technological, social,
network science, web science and
organisational dimensions.
• Evaluate key technological and social
mechanisms of online social networking and
network structures
• Analyse the impact of online social networks
on life, society and business.
16. Future Developments
• Perspectives on Social Networks e-book
• Second Digital Literacies Conference – 24th
April 2013
• Living and Working on the Web – open
module for remote study (mini MOOC)
• HEA Enhancement Themes Conference paper
accepted for Glasgow, June 2013
• Students integrated into DE USRG activities
and the Digital Champions Programme
17. Useful Links
• Curriculum Innovation website
• Centre for Innovation and Technologies in
Education (CITE)
• Module prep workshops sponsored by CITE
• Student Digital Champions
• Digital Economy USRG
• Curriculum Innovation post on DE blog
(includes these slides)
21. Ivan Melendez
Sam Su
Oliver Bills
George
Georgiev
Ahmed
Abulaila
Digital Champions Hamed
Ayhan
Alessia
Hamed Ayhan Fiochi
Panos Grimanellis
Farnoosh Berahman
Lucy Braiden
Manish Pathak
Marina Sakipi
22. Student Digital Champions
• Help staff and students to learn new tools, build
online profiles, manage social media for live events
• Champs attached to each USRG
• Digital Economy USRG and CITE are funding students
to participate in relevant events, report back at
monthly networking lunches and collaborate in
research/teaching projects
• Supporting the Social Media in Live Events (SMiLE)
project
23. The conference was attended by 95 people on site and via
Twitter
we had followers both locally based and from New
Zealand, Columbia and Ireland.
Student Digital Literacies Champions played a key role in
supporting the event
Summary Storify is here
24. Feedback
“Hearing from such a diverse
“The workshop was very inspiring and range or people on the subject
generated some very good insights. It was really inspirational. I would
was wonderful having international recommend this to anyone with
students attending, as they were able to even a remote interest in the
contribute with a different area.”
perspective, specifically those coming
from totalitarian regimes. Their concerns
and priorities in regards to protecting “Lots of interesting
their own identity
discussion inspired by some
are very different from those in UK .”
pretty open questions.”
“I thought this was a brilliantly organised, and immersive
experience, and in that latter respect corresponded exactly
“Great to get big names to one of the stages of digital literacy mentioned by one of
the speakers. I learned huge amounts and felt by about 3.30
to Southampton. that my brain was full!”
*** It was a really great
“…the whole event was a
day. Thank you.*** ” real eye-opener in more
ways than I can mention
here. It was kept under
control through a nice blend
of more discursive talks “More like
with shorter introductions this please”
“I liked the openness Looking forward
to key advances or
and contributions to next one! resources. This was very
from almost clever and helped a new-
everyone.” comer like me to manage it
all.”
25. SMiLE Project
• a University-wide system and procedure for
archiving tweets.
• investigating new ways of expressing context
through timelines and network visualisations
• Code of conduct for ethical storage and curation
of social media (with Oxford E-research Centre)
• Case study for JISC Datapool project
• Digital inclusion/exclusion
• Supporting the development of communities of
practice before/after major live events
