Curriculum Innovation
          Lisa Harris
          @lisaharris
       20th March 2013
   Marketing Education Event
Plan
•   Rationale
•   Living and Working on the Web (UOSM2008)
•   Online Social Networks (UOSM2012)
•   Looking to the Future

• Supporting background information (Student
  Digital Champions, Digital Literacies
  Conference, SMiLE project)
Rationale
• “Traditionally academics view the world through the
  eyepiece of a single discipline. But the real world is not like
  that, it is by its very nature interdisciplinary and can only be
  deeply understood when viewed from multiple
  perspectives. ” Mark Cranshaw, Understanding Modern
  China

• Importance of social media in employability is highlighted
  by Deloitte’s withdrawal from milk round activities and
  sponsorship – all their recruitment is moving online

• University policy is directing us towards multidisciplinary
  research that:
      1) feeds directly into teaching and
      2) encourages student participation at all levels
Prof Steve Wheeler, Next Generation Learning
New CIP Modules:
linking research and teaching
LIVING & WORKING ON
      THE WEB
Living and Working on the Web
The “digitally literate” student
• proactive, confident and flexible adopter of a range of
  technologies for personal, academic and professional use
• use appropriate technology effectively to search for and store
  high-quality information
• curate, reflect and critically evaluate the information obtained
• engage creatively and productively in online communities
• familiar with the use of collaboration tools to facilitate
  groupwork and project management
• aware of challenges in ensuring online privacy and security
• appropriate communication skills for peer and tutor
  interaction within an ‘always on’ environment
• Parody Video (very funny, rather bad language!)
www.futurelab.org.uk
Module features
• Blended learning approach
   – Introductory lecture (F2F)
   – fortnightly webinars
   – Week by week peer/tutor interactions via BB discussion board
   – Practical F2F supporting lab sessions
• Assessed by
   – portfolio/group presentation to live conference (50%)
   – On BB discussion forum (5 sessions in total, ie 5 x 800 words)
       • post their answer to a set question (300 words)
       • comment on the answers provided by their peers (2 short
          posts, total 200 words)
       • write a reflective summary of their learning progress (300 words)
• Tutor feedback on progress is provided throughout the module
• Module will be core to BSc Web Science and BSc Marketing (Singapore)
Gilly Salmon’s 5 Stage Model
ONLINE SOCIAL
 NETWORKS
Module features
• Taught by 5 tutors from 3 Faculties (Hums, B&L, FPAS)
• Introductory lecture by all tutors (rehearsal at DE
  lunch, 21st Jan) then we each take one week each
• Students in mixed disciplinary groups develop a video
  portfolio on a “big question” to present to a F2F DE open
  event, supported with individual reflective account (40%)
• They also work in groups during weekly classes to produce
  sample exam answers and post to class wiki (with tutor
  feedback) (60%)
• Video production class in specialist lab facility @Avenue
  Campus
• Core module for BSc Web Science
Learning Outcomes
• Discuss online social networks in a holistic
  manner, including the technological, social,
  network science, web science and
  organisational dimensions.
• Evaluate key technological and social
  mechanisms of online social networking and
  network structures
• Analyse the impact of online social networks
  on life, society and business.
Batting order
Future Developments
• Perspectives on Social Networks e-book
• Second Digital Literacies Conference – 24th
  April 2013
• Living and Working on the Web – open
  module for remote study (mini MOOC)
• HEA Enhancement Themes Conference paper
  accepted for Glasgow, June 2013
• Students integrated into DE USRG activities
  and the Digital Champions Programme
Useful Links
• Curriculum Innovation website
• Centre for Innovation and Technologies in
  Education (CITE)
• Module prep workshops sponsored by CITE
• Student Digital Champions
• Digital Economy USRG
• Curriculum Innovation post on DE blog
  (includes these slides)
BACKGROUND
INFORMATION
“Life-wide” and “life-long” learning
Ivan Melendez

Sam Su


                                                                  Oliver Bills

 George
 Georgiev


  Ahmed
  Abulaila
                                 Digital Champions                        Hamed
                                                                          Ayhan
                                                Alessia
Hamed Ayhan                                     Fiochi
                                                                           Panos Grimanellis




                            Farnoosh Berahman

             Lucy Braiden



                                                          Manish Pathak
                                                                              Marina Sakipi
Student Digital Champions
• Help staff and students to learn new tools, build
  online profiles, manage social media for live events
• Champs attached to each USRG
• Digital Economy USRG and CITE are funding students
  to participate in relevant events, report back at
  monthly networking lunches and collaborate in
  research/teaching projects
• Supporting the Social Media in Live Events (SMiLE)
  project
The conference was attended by 95 people on site and via
Twitter
we had followers both locally based and from New
Zealand, Columbia and Ireland.
Student Digital Literacies Champions played a key role in
supporting the event
Summary Storify is here
Feedback
                                                                                              “Hearing from such a diverse
   “The workshop was very inspiring and                                                      range or people on the subject
     generated some very good insights. It                                                   was really inspirational. I would
      was wonderful having international                                                     recommend this to anyone with
   students attending, as they were able to                                                   even a remote interest in the
           contribute with a different                                                                    area.”
     perspective, specifically those coming
   from totalitarian regimes. Their concerns
     and priorities in regards to protecting    “Lots of interesting
                their own identity
                                                discussion inspired by some
     are very different from those in UK   .”
                                                pretty open questions.”
                                                      “I thought this was a brilliantly organised, and immersive
                                                      experience, and in that latter respect corresponded exactly
        “Great to get big names                       to one of the stages of digital literacy mentioned by one of
                                                      the speakers. I learned huge amounts and felt by about 3.30
           to Southampton.                            that my brain was full!”
        *** It was a really great
                                                             “…the whole event was a
         day. Thank you.*** ”                                real eye-opener in more
                                                             ways than I can mention
                                                             here. It was kept under
                                                             control through a nice blend
                                                             of more discursive talks                         “More like
                                                             with shorter introductions                      this please”
“I liked the openness             Looking forward
                                                             to key advances or
and contributions                 to next one!               resources. This was very
from almost                                                  clever and helped a new-
everyone.”                                                   comer like me to manage it
                                                             all.”
SMiLE Project
• a University-wide system and procedure for
  archiving tweets.
• investigating new ways of expressing context
  through timelines and network visualisations
• Code of conduct for ethical storage and curation
  of social media (with Oxford E-research Centre)
• Case study for JISC Datapool project
• Digital inclusion/exclusion
• Supporting the development of communities of
  practice before/after major live events

Marketing edu event march 2013

  • 1.
    Curriculum Innovation Lisa Harris @lisaharris 20th March 2013 Marketing Education Event
  • 2.
    Plan • Rationale • Living and Working on the Web (UOSM2008) • Online Social Networks (UOSM2012) • Looking to the Future • Supporting background information (Student Digital Champions, Digital Literacies Conference, SMiLE project)
  • 3.
    Rationale • “Traditionally academicsview the world through the eyepiece of a single discipline. But the real world is not like that, it is by its very nature interdisciplinary and can only be deeply understood when viewed from multiple perspectives. ” Mark Cranshaw, Understanding Modern China • Importance of social media in employability is highlighted by Deloitte’s withdrawal from milk round activities and sponsorship – all their recruitment is moving online • University policy is directing us towards multidisciplinary research that: 1) feeds directly into teaching and 2) encourages student participation at all levels
  • 4.
    Prof Steve Wheeler,Next Generation Learning
  • 5.
    New CIP Modules: linkingresearch and teaching
  • 6.
    LIVING & WORKINGON THE WEB
  • 7.
  • 8.
    The “digitally literate”student • proactive, confident and flexible adopter of a range of technologies for personal, academic and professional use • use appropriate technology effectively to search for and store high-quality information • curate, reflect and critically evaluate the information obtained • engage creatively and productively in online communities • familiar with the use of collaboration tools to facilitate groupwork and project management • aware of challenges in ensuring online privacy and security • appropriate communication skills for peer and tutor interaction within an ‘always on’ environment • Parody Video (very funny, rather bad language!)
  • 9.
  • 10.
    Module features • Blendedlearning approach – Introductory lecture (F2F) – fortnightly webinars – Week by week peer/tutor interactions via BB discussion board – Practical F2F supporting lab sessions • Assessed by – portfolio/group presentation to live conference (50%) – On BB discussion forum (5 sessions in total, ie 5 x 800 words) • post their answer to a set question (300 words) • comment on the answers provided by their peers (2 short posts, total 200 words) • write a reflective summary of their learning progress (300 words) • Tutor feedback on progress is provided throughout the module • Module will be core to BSc Web Science and BSc Marketing (Singapore)
  • 11.
    Gilly Salmon’s 5Stage Model
  • 12.
  • 13.
    Module features • Taughtby 5 tutors from 3 Faculties (Hums, B&L, FPAS) • Introductory lecture by all tutors (rehearsal at DE lunch, 21st Jan) then we each take one week each • Students in mixed disciplinary groups develop a video portfolio on a “big question” to present to a F2F DE open event, supported with individual reflective account (40%) • They also work in groups during weekly classes to produce sample exam answers and post to class wiki (with tutor feedback) (60%) • Video production class in specialist lab facility @Avenue Campus • Core module for BSc Web Science
  • 14.
    Learning Outcomes • Discussonline social networks in a holistic manner, including the technological, social, network science, web science and organisational dimensions. • Evaluate key technological and social mechanisms of online social networking and network structures • Analyse the impact of online social networks on life, society and business.
  • 15.
  • 16.
    Future Developments • Perspectiveson Social Networks e-book • Second Digital Literacies Conference – 24th April 2013 • Living and Working on the Web – open module for remote study (mini MOOC) • HEA Enhancement Themes Conference paper accepted for Glasgow, June 2013 • Students integrated into DE USRG activities and the Digital Champions Programme
  • 17.
    Useful Links • CurriculumInnovation website • Centre for Innovation and Technologies in Education (CITE) • Module prep workshops sponsored by CITE • Student Digital Champions • Digital Economy USRG • Curriculum Innovation post on DE blog (includes these slides)
  • 19.
  • 20.
  • 21.
    Ivan Melendez Sam Su Oliver Bills George Georgiev Ahmed Abulaila Digital Champions Hamed Ayhan Alessia Hamed Ayhan Fiochi Panos Grimanellis Farnoosh Berahman Lucy Braiden Manish Pathak Marina Sakipi
  • 22.
    Student Digital Champions •Help staff and students to learn new tools, build online profiles, manage social media for live events • Champs attached to each USRG • Digital Economy USRG and CITE are funding students to participate in relevant events, report back at monthly networking lunches and collaborate in research/teaching projects • Supporting the Social Media in Live Events (SMiLE) project
  • 23.
    The conference wasattended by 95 people on site and via Twitter we had followers both locally based and from New Zealand, Columbia and Ireland. Student Digital Literacies Champions played a key role in supporting the event Summary Storify is here
  • 24.
    Feedback “Hearing from such a diverse “The workshop was very inspiring and range or people on the subject generated some very good insights. It was really inspirational. I would was wonderful having international recommend this to anyone with students attending, as they were able to even a remote interest in the contribute with a different area.” perspective, specifically those coming from totalitarian regimes. Their concerns and priorities in regards to protecting “Lots of interesting their own identity discussion inspired by some are very different from those in UK .” pretty open questions.” “I thought this was a brilliantly organised, and immersive experience, and in that latter respect corresponded exactly “Great to get big names to one of the stages of digital literacy mentioned by one of the speakers. I learned huge amounts and felt by about 3.30 to Southampton. that my brain was full!” *** It was a really great “…the whole event was a day. Thank you.*** ” real eye-opener in more ways than I can mention here. It was kept under control through a nice blend of more discursive talks “More like with shorter introductions this please” “I liked the openness Looking forward to key advances or and contributions to next one! resources. This was very from almost clever and helped a new- everyone.” comer like me to manage it all.”
  • 25.
    SMiLE Project • aUniversity-wide system and procedure for archiving tweets. • investigating new ways of expressing context through timelines and network visualisations • Code of conduct for ethical storage and curation of social media (with Oxford E-research Centre) • Case study for JISC Datapool project • Digital inclusion/exclusion • Supporting the development of communities of practice before/after major live events