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COMMUNICATION
PROCESS
Course: Introduction to Mass Communication
COMMUNICATION
 The process of creating and exchanging meaning through
symbolic interaction.
 As a process communication constantly moves and changes. It
does not stand still.
 Meaning involves thoughts, ideas, and understandings shared by
communicators.
 Symbolic means that we rely on words and nonverbal behaviors
to communicate meaning and feelings.
THE COMMUNICATION
PROCESS
Source
Channel
Receiver
Feedback
Channel
Encoding
Decoding
MessageNoise
Barrier
Context
THE COMMUNICATION
PROCESS
THE COMMUNICATION
PROCESS
COMPONENTS OF
COMMUNICATION PROCESS
 Context
 Source
 Encoding
 Message
 Channel
 Decoding
 Receiver
 Feedback
 Noise
CONTEXT
Provides the people with
the occasion and the task
SOURCE/SENDER
The source initiates the process by
having a thought or an idea that he or
she wishes to transmit to some other
entity.
Sources can be single individuals,
groups, or even organizations.
ENCODING
Encoding refers to the activities that a
source goes through to translate
thoughts and ideas into a form that may
be perceived by the senses.
Encoding in a communication process
can take place one or more time.
MESSAGE
The message is the actual product that
the source encodes.
Human beings usually have a large
number of messages.
Communication activity revolves around
message.
Cont…
 Message conveys meaning, feeling, and
various kinds of energy from sender-
receiver to receiver-sender.
 Message is the information that is
exchanged between communicators
 Messages can be intentional and
unintentional
CHANNEL
 Provides the space through which the message
must pass; determines the method used to send the
message.
 Channels are the ways the message travels to the
receiver.
 Sound waves carry spoken words; light waves
carry visual messages.
CHANNELS
DECODING
 The decoding process is the opposite of the
encoding process. It consists of activities that
translate or interpret message products into a
form that has eventual meaning for a receiver.
 Both humans and machines can be thought of as
decoder.
RECEIVER
 The receiver is the target of the message –
its ultimate goal.
 The receiver can be a single person, a
group, an institution, or even a large,
anonymous collection of people.
 It can be determined by the source.
FEEDBACK
 It refers to those responses of the receiver that
shape and alter the subsequent messages of
the source.
 Feedback represents the reversal of the flow
of communication.
 The original source becomes the new receiver
and original receiver becomes new source.
CONT…
 Feedback has three main functions:
Assurance
Assures the sender
Adjustment
Allows receiver-sender to adjust or modify a
message
Insight
Provides insight to the sender-receiver’s
communication
Communication scholars define noise as any
thing that Interferes with the delivery of
message.
NOISE
BS CLASS
Anila Abid
Air waves, Multimedia
BS Class
Student asks, what is meant
by two-way process??.
Air waves
Delivers lecture
Listens and understand
“Communication is a
two way process”
Anila has some
problem in his voice
Someone is Making
Noise
DQ PM ADDRESSES NATION
Disqualified
Prime Minister
Television, Radio
Public
Delay in feedback, Protesting
or Appreciating
Media
Makes an address
listens and
understand
«‫کیوں‬ ‫جھے‬ُ‫م‬
‫نکاال؟؟‬»
Problem in
Channel Noise
Noise outside
SMS CHAT
Majid
Mobile, Mobilink-
Ufone
Umer
“In University”
Mobile, Ufone-
Mobilink
He types a message
receives, reads & then types
reply
“Where are you Umer?”
NETWORK
ERROR

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Lecture 2 imc process of communication

  • 2. COMMUNICATION  The process of creating and exchanging meaning through symbolic interaction.  As a process communication constantly moves and changes. It does not stand still.  Meaning involves thoughts, ideas, and understandings shared by communicators.  Symbolic means that we rely on words and nonverbal behaviors to communicate meaning and feelings.
  • 6. COMPONENTS OF COMMUNICATION PROCESS  Context  Source  Encoding  Message  Channel  Decoding  Receiver  Feedback  Noise
  • 7. CONTEXT Provides the people with the occasion and the task
  • 8. SOURCE/SENDER The source initiates the process by having a thought or an idea that he or she wishes to transmit to some other entity. Sources can be single individuals, groups, or even organizations.
  • 9. ENCODING Encoding refers to the activities that a source goes through to translate thoughts and ideas into a form that may be perceived by the senses. Encoding in a communication process can take place one or more time.
  • 10. MESSAGE The message is the actual product that the source encodes. Human beings usually have a large number of messages. Communication activity revolves around message.
  • 11. Cont…  Message conveys meaning, feeling, and various kinds of energy from sender- receiver to receiver-sender.  Message is the information that is exchanged between communicators  Messages can be intentional and unintentional
  • 12. CHANNEL  Provides the space through which the message must pass; determines the method used to send the message.  Channels are the ways the message travels to the receiver.  Sound waves carry spoken words; light waves carry visual messages.
  • 14. DECODING  The decoding process is the opposite of the encoding process. It consists of activities that translate or interpret message products into a form that has eventual meaning for a receiver.  Both humans and machines can be thought of as decoder.
  • 15. RECEIVER  The receiver is the target of the message – its ultimate goal.  The receiver can be a single person, a group, an institution, or even a large, anonymous collection of people.  It can be determined by the source.
  • 16. FEEDBACK  It refers to those responses of the receiver that shape and alter the subsequent messages of the source.  Feedback represents the reversal of the flow of communication.  The original source becomes the new receiver and original receiver becomes new source.
  • 17. CONT…  Feedback has three main functions: Assurance Assures the sender Adjustment Allows receiver-sender to adjust or modify a message Insight Provides insight to the sender-receiver’s communication
  • 18. Communication scholars define noise as any thing that Interferes with the delivery of message. NOISE
  • 19. BS CLASS Anila Abid Air waves, Multimedia BS Class Student asks, what is meant by two-way process??. Air waves Delivers lecture Listens and understand “Communication is a two way process” Anila has some problem in his voice Someone is Making Noise
  • 20. DQ PM ADDRESSES NATION Disqualified Prime Minister Television, Radio Public Delay in feedback, Protesting or Appreciating Media Makes an address listens and understand «‫کیوں‬ ‫جھے‬ُ‫م‬ ‫نکاال؟؟‬» Problem in Channel Noise Noise outside
  • 21. SMS CHAT Majid Mobile, Mobilink- Ufone Umer “In University” Mobile, Ufone- Mobilink He types a message receives, reads & then types reply “Where are you Umer?” NETWORK ERROR