you will find in the slides what is media? what is communication and communication process? and 3 basic barriers are added.

1. MEDIA STUDIES
Know Media, know world

2. LECTURE NO.1
Media and Communication

3. Media
 Plural of Medium
 A way to communicate
 A channel to disseminate information, entertainment, News Or to update people
about current affairs

4. Media Includes
 Emails
 Newspapers
 Magazines
 Books
 Radio
 Television

5.  Internet
 Telephones/Mobiles
 Laptops
 Facebook
 Youtube
 Blboards

7. Communication
 Communication is simply the act of transferring information from one place,
person or group to another. Every communication involves atleast one sender, a
message and a recipient.
 The sender must encode the message (the information being conveyed) into a
form that is appropriate to the communication channel, and the recipient then
decodes the message to understand its meaning and significance.

8. Definitions of Communication
 “Communication is an exchange of facts, ideas, opinions or emotions by two or
more persons.” (W.H. Newman and C.F. Sumer Jr.)
 “Communication is the process of passing information and understanding - from
one person to another.” (Keith Davis)
 “Communication is the process by which information is transmitted between
individuals or organizations so that an understanding response results.” (Peter
Little)

10. Communication Process
 Sender
 Encoding
 Message
 Channel
 Decoding
 Receiver
• Barriers
• Noise
• Feedback

11. COMMUNICATION PROCESS
 Sender:
the sender is the individual who initiates a message and is also called
the communicator or source of communication. The sender might be a speaker, a
writer, or someone who merely gestures.
 Encoding:
Encoding is the process of translating mental images into understandable symbols that can be shared
with receivers.
 Message:
A message is defined as information conveyed by words (in speech or writing), and/or
other signs and symbols. A message (verbal or nonverbal, or both) is the content of the
communication process.

12.  Channel:
A channel of communication must also be selected, which is the manner in which the
message is sent. Channels of communication include speaking, writing, video
transmission, audio transmission, electronic transmission through emails, text messages
and faxes and even nonverbal communication, such as body language.
 Decoding:
When the receiver views or hears the message they do what is termed ‘decoding’.
Decoding can be defined at the receiver interpreting the message and coming to an
understanding about what the source is communicating.
 Receiver:
Rceiver is the listener, reader, or observer—that is, the individual (or the group of
individuals) to whom a message is directed. The receiver is also called the audience or
decoder.

13. Effective Communication
Effective communication is about more than just exchanging information. It’s about
understanding the emotion and intentions behind the information.
In the words of R.W. Griffin, "Effective communication is the process of sending a
message in such a way that the message received is as close in meaning as possible
to the message intended".
 An example of effective communication is when you talk in clear and simple terms.
 An example of effective communication is when the person who you are talking to
listens actively, absorbs your point and understands it.

14. Barriers:
A communication barrier is anything that prevents us from receiving and understanding the messages others use to
convey their information, ideas and thoughts.
Noise:
Noise is any type of disruption that interferes with the transmission or interpretation of information from the
sender to the receiver.
Feedback:
The observation of the receiver’s response is called feedback. In other words, the part of
the receiver’s response communicated back to the sender is called feedback. Actually it is
the amount of response of the receiver that reaches to the sender. It enables the sender to
evaluate the effectiveness of the message.