The document is a presentation on business communication by Ms. Rubeena Banno at Tecnicia Institute, discussing the definition and processes of communication. It outlines the seven major elements of communication: sender, encoding, channel, receiver, decoding, feedback, and noise, highlighting the importance of effective communication principles like clarity, completeness, consideration, conciseness, correctness, courtesy, and concentration. The material emphasizes that effective communication requires understanding between sender and receiver and addressing barriers that may disrupt this process.

1. TECNIA INTITUTE OF ADVANCE STUDIES
BUSINESS COMMUNICATION
PRESENTATION ON COMMUNICATION
BBA 110
FACULTY NAME=MS.RUBEENA BANNO
SEMISTER=II
SECTION=A
SHIFT=EVENING(II)
NAME OF THE STUDENT=MR SAYAM BANSAL

2. DEFINATION OF
COMMUNICATION
 It may be defined as the process of sharing information ideas feelings as to create
mutual understanding among the people
 It is the process of the change of the ideas opinions emotion between two or
people(atleast two people that are called as the sender and the reciver )

3. PROCESS OF COMMUNICATION
1. Flow chart
Noise
1)Source
(sender)
2)Encoding
3)Channel and
medium
6)Feedback 5)Decoding 4)Reciver
Noise is
The comman
Element which create disruption
In the communication process

4. COMMUNICATION PROCESS
 The communication is a dynamic process that begins with the conceptualizing of
ideas by the sender who then transmits the message through a channel to the receiver,
who in turn gives the feedback in the form of some message or signal within the given
time frame. Thus, there are Seven major elements of communication process:

5. Sender:
The sender is the source of the message that initiates the communication. The sender has a
message or purpose of communicating to one or more people. A manager in an organization has
to communicate information about the tasks to be achieved or a production deadline to be met by
his subordinate employees..
Encoding:
In the next stage, encoding takes place when the sender translates the information or message
into some words, signs or symbols. Without encoding the information cannot be transferred from
one person to another. In encoding the message, the sender has to choose those words, symbols or
gestures that he believes to have the same meaning for the receiver.

6. Channel:
The channel is the medium used for transmission of information or message from sender to receiver.
There are various media like telephone, mail through post, internet, radio, TV, press etc. For
communication to be effective and efficient, the channel must be appropriate for the message. A
phone conversation is not a suitable channel for transmitting a complex engineering diagram
Receiver:
The receiver is the person who senses or perceives or receives the sender’s message. There may be just
one receiver or a large number of receivers. The message must be prepared with the receiver’s
background in mind. An engineer in a software organization should avoid using technical terms in
communicating with his family members.

7. Decoding:
Decoding is the process through which the receiver interprets the message and translates it
into meaningful information. It may be remembered that decoding is affected by the
receiver’s past experience, personal assessments of the symbols and gestures, expectations,
and mutuality of meaning with the sender.
Feedback:
In communication is the response, reaction, or information given by the recipient of a
message to the sender. It is the process of letting someone know which areas they need to
improve

8. Noise:
Communication noise can be defined as any barrier preventing an effective
communication process. When a form of noise disrupts the communication
process from the sender to the receiver, it is considered communication
noise.

9. P R I N C I P L E S O F E F F E C T I V E
C O M M U N I C A T I O N
O R
7 C O F C O M M U N I C A T I O N
 When question start from
• Principle of effective communication then start topic
with should be
• 7c of communication start with will be

10. 7C OF COMMUNICATION ARE
AS FOLLOWS
 Clarity:
means you, as a sender of a message, will deliver a specific message. Your message should have very specific goals. So
rather than trying to say too many things at the same time, make sure that you state clearly what you want your
audience to do.
 Completeness:
Effective communication depends on the completeness of the message. Incomplete messages create ambiguity in the
audience. A complete message brings the desired results without any expense or additional information.

11. Consideration:
Consideration implies “stepping into the shoes of others”. Effective communication must
take the audience into consideration, i.e, the audience's view points, background, mind-
set, education level, etc.
Conciseness:
Is communicating complete information about a topic or idea in a few words.
Correctness:
the accuracy of thoughts, figures, and words. If the given information is not correctly
conveyed, the sender will lose reliability.

12. Courteous communication
acknowledging your audience by showing respect, making eye contact
and speaking politely and conversationally.
Concentration:
Concentration means focusing solely on what the speaker is saying.

13. T
Thank you