Communication is defined as the action of sending and receiving information between two or more people through content such as facts, ideas, opinions, attitudes, constructions, and emotions. There are three main types of communication: verbal communication through spoken language, written communication through symbols, and body language through nonverbal cues. Effective communication is important as it allows people to work together, preserve knowledge, manage employees, and market products.

1. COMMUNICATION
DEFINITION AND
IMPORTANCE

2. DEFINITION OF
COMMUNICATION
The action of sending and
receiving information
between two or more people

3. Content: Fact
Idea
Opinion
Attitude
Construction
Emotion

4. TYPES OF
COMMUNICATION
Verbal communication
Sending a message through a spoken
language understood by both sender
and receiver.

5. Example : Face-to-face talking
Listening for a
lecture or seminar
Listening to a
television program

6. Written communication
Sending a message use of symbals
understood by both sender and receiver
Example: Reading transcrip of a video

7. Body language
A form of nonverbal communication,
can be see when look at one’s face,
especially in his/her eyes.

8. THE IMPORTANCE
Affect to work together
Preserve knowledge
Manage employees
Market products