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MANAGEMENT OF TECHNOLOGY
BTMU 1023
Lecture 1
MOT: An overview
1
At the end of the lesson, the student should be able to :
• Understand the difference between science and technology
• Understand the definition and the components of technology
• Recognize the different classification of technology
• Explain the role of TM/MOT in an organization
2
Lesson outcome
Science and technology
What is science? Whatistechnology?
3
Science
Science fundamentally is the systematic study
of the structure and behavior of the natural
and physical world through observations and
experiments.
Study of science evolved with the civilization
of human beings.
4
Science is all about acquiring
knowledge of the natural
phenomenon
Why are leaves green?
Why the sky is blue?
Why carrots orange in
colour?
Science
5
World famous scientist
Technology
Technology is an art, skill or ability,
which is used to create and
develop products and acquire
knowledge
technology is the application of
scientific knowledge for practical
purposes.
6
Technology
• Technology is a concept that deals with an specialized usage
of tools, utilities and knowledge.
• Technology refers to material objects of use by people, such
as machines, hardware, software or utensils.
• It can also be understood as systems, methods of
organisation and techniques.
• The practical use of applying science for industrial use
• An engine for economic development
• “ a competitive weapon”
Technology
7
Components Of Technology
Hardware – tangible. Example machinery, equipment
Software/infoware – intangible – manuals, blueprint.
Humanware – soft skils, creativity
8
Orgaware – management practices.
• Extending human capabilities
From manual tools to harnessing the steam to electricity
From computation on our behalf to machine learning
9
Some features Of Technology
Keep on changing
• the pace of technological progress especially information technology
speeds up exponentially over time
• Evolution of technology
10
Some features Of Technology
Widespread effect
• IT is having a more widespread effect across all sectors of the
economy.
• The effect of digitalization on how we interact, communicate and
perform tasks
11
Some features Of Technology
Amoral
• Technology has no ethics but people do
• Example the use of internet can be positive or negative
• Ethics refer to accountability, copyright, privacy, protection and
many more
12
Some features Of Technology
Classification Of Technology
technology
enabling
advanced
Emerging
Simple
green
13
Simple Technology
Has two or less simple machine
Easy to use
14
Emerging Technology
15
innovative technologies that
have been recently developed,
are under development or will
be developed within the next
few years
Enabling Technology
16
• general-purpose technologies,
• allow the creation or improvement of products and services
across a wide product scope.
• Complementing the existing and/or new technologies.
Green Technology
the umbrella term that describes the use of technology and science to
create products that are more environmentally friendly. The goal of green
tech is to protect the environment and in some cases, to even repair past
damage done to the environment
17
Advanced Technology
the practical use of advanced scientific research and knowledge,
especially in relation to electronics and computers, and the development
of new advanced machines and equipment
18
• Process technology
• Physical technology
• Information technology
• Appropriate technology
• Communication technology
• Agricultural technology
• Transportation technology
• Education technology
DISCUSS DIFFERENT EXAMPLES FROM DIFFERENT TYPES OF
TECHNOLOGY
Other types of technology
19
•Impact of technology ( positive)
• Communication
• Transportation
• Education
• Industry
• Agriculture
• etc
Impact of technology
20
The effects of technology to the society
Impact of technology( negative)
• Depletion of resources
• Environment ( pollution, global warming )
• Addiction ( communication technology)
• Any more ??
Impact of technology
21
Process of:
•Planning
•Organizing
•Coordination & Leading and
•Controlling
Management
22
•Management of Technology (MOT) is an
interdisciplinary field study that integrates science,
engineering and management knowledge
•Management of technology is management of an
effective and purposeful use of technology in an
organization
Concept of MOT
23
Concept and definition of MOT
24
Concept of MOT
25
26
Management of Technology is an interdisciplinary field
concerned with the planning, development and
implementation of technological capabilities to shape
and accomplish the operation land strategic objectives of
the organization(Khalil,2011).
Concept and definition of MOT
• Macro level – a field of knowledge concerned with the
setting and implementation of policies to deal with
technological development and utilization of technology
on society, organization and individual
• Micro Level – an interdisciplinary field concerned with the
planning, development and implementation of
technological capabilities to shape and accomplish the
operational and strategic objectives of organization in the
creation and sustainability of competitive enterprises
Levels of MOT
27
28
Intense
competition
Open global
market
Resource
constraints
Continuous
improvement
Characteristics and Challenges of
Technology-Based Businesses
Example Competition that exist between
Samsung and Apple
Limitation or risk associated with
resources Example capital , time
No barrier on global market activity.
On going process of adding value
and capabilities of product.
29
High task
complexity
High uncertainty
Fast changing
market
Complex business
processes
Characteristics and Challenges of
Technology-Based Businesses
High degree of complicated actions
needed to complete a task.
Market uncertainty, technology uncertainty,
competitive volatility
High trading, volatile market Consist of many sub processes that
interconnected
➣High market responsiveness
➣Fast developments
➣Low cost
➣High levels of creativity, innovation, and
efficiency
Resulting in demand for
30
Dimensions of MOT
31
Dimensions of MOT
MOT involves the management of engineering, natural science, and social
science.
MOT involves administrative science in the planning, decision making,
development, and implementation of technology.
MOT focuses on the development of operational capabilities such as manufacturing,
distribution, and field services.
MOT involves operational processes, tools and techniques, and people who
make it all happen.
MOT involves guidance and leadership aimed toward the development of
products and services.
MOT is influenced by business strategy, organizational culture, and the business
environment, and vice versa.
MOT involves managing many interdisciplinary components and managing
their integration into a whole system. It also involves managing the system
32
The roles of MOT
MOT field helps nation and firms to answer the following
question:
• How technologies is created?
• How it can be exploited to create business opportunity?
• How to integrated technology with business strategy?
• How to use technology gain competitive advantage?
• How can technology improve the flexibility of
manufacturing and service systems?
• When to enter and abandon technology?
33
34
Drivers of MOT
Change in technology
Change in business
direction
Change in business
environment
Change in focus for
national
competitiveness
• Change in technology
35
Drivers of MOT
Change in business direction
36
Drivers of MOT
The use of digitalization:
From physical product to AR experience
The use of digitalization:
Product and process innovation
Change in focus for national competitiveness
• the ability of a national economy to grow.
• Influenced by policies, infrastructure, institutions
• Measured by innovation, productivity, human capital, market and etc
• For example : Malaysia has shifted from
agricultural based
knowledge base
innovation base economy
37
Drivers of MOT
Change in business environment
Any element that can influence or been influenced by the organization
Customers, suppliers, stakeholders, media, competitors
Socio cultural, technological, economic , global , political
Example : the concept of sustainability
38
Drivers of MOT
1. Why is Management of Technology is important for an organization?
2. What are the important components of technology management?
3. Describe the similarities and differences between the challenges
faced by technology-based businesses in
High tech industry
Low tech industry ( slide 28 and 29)
39
Discussion questions
40
Credit to:
Tarek M.Khalil
Ahmad Nazif Kamar

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LECTURE 1: Management of Technology: An Overview

  • 1. MANAGEMENT OF TECHNOLOGY BTMU 1023 Lecture 1 MOT: An overview 1
  • 2. At the end of the lesson, the student should be able to : • Understand the difference between science and technology • Understand the definition and the components of technology • Recognize the different classification of technology • Explain the role of TM/MOT in an organization 2 Lesson outcome
  • 3. Science and technology What is science? Whatistechnology? 3
  • 4. Science Science fundamentally is the systematic study of the structure and behavior of the natural and physical world through observations and experiments. Study of science evolved with the civilization of human beings. 4 Science is all about acquiring knowledge of the natural phenomenon Why are leaves green? Why the sky is blue? Why carrots orange in colour?
  • 6. Technology Technology is an art, skill or ability, which is used to create and develop products and acquire knowledge technology is the application of scientific knowledge for practical purposes. 6
  • 7. Technology • Technology is a concept that deals with an specialized usage of tools, utilities and knowledge. • Technology refers to material objects of use by people, such as machines, hardware, software or utensils. • It can also be understood as systems, methods of organisation and techniques. • The practical use of applying science for industrial use • An engine for economic development • “ a competitive weapon” Technology 7
  • 8. Components Of Technology Hardware – tangible. Example machinery, equipment Software/infoware – intangible – manuals, blueprint. Humanware – soft skils, creativity 8 Orgaware – management practices.
  • 9. • Extending human capabilities From manual tools to harnessing the steam to electricity From computation on our behalf to machine learning 9 Some features Of Technology
  • 10. Keep on changing • the pace of technological progress especially information technology speeds up exponentially over time • Evolution of technology 10 Some features Of Technology
  • 11. Widespread effect • IT is having a more widespread effect across all sectors of the economy. • The effect of digitalization on how we interact, communicate and perform tasks 11 Some features Of Technology
  • 12. Amoral • Technology has no ethics but people do • Example the use of internet can be positive or negative • Ethics refer to accountability, copyright, privacy, protection and many more 12 Some features Of Technology
  • 14. Simple Technology Has two or less simple machine Easy to use 14
  • 15. Emerging Technology 15 innovative technologies that have been recently developed, are under development or will be developed within the next few years
  • 16. Enabling Technology 16 • general-purpose technologies, • allow the creation or improvement of products and services across a wide product scope. • Complementing the existing and/or new technologies.
  • 17. Green Technology the umbrella term that describes the use of technology and science to create products that are more environmentally friendly. The goal of green tech is to protect the environment and in some cases, to even repair past damage done to the environment 17
  • 18. Advanced Technology the practical use of advanced scientific research and knowledge, especially in relation to electronics and computers, and the development of new advanced machines and equipment 18
  • 19. • Process technology • Physical technology • Information technology • Appropriate technology • Communication technology • Agricultural technology • Transportation technology • Education technology DISCUSS DIFFERENT EXAMPLES FROM DIFFERENT TYPES OF TECHNOLOGY Other types of technology 19
  • 20. •Impact of technology ( positive) • Communication • Transportation • Education • Industry • Agriculture • etc Impact of technology 20
  • 21. The effects of technology to the society Impact of technology( negative) • Depletion of resources • Environment ( pollution, global warming ) • Addiction ( communication technology) • Any more ?? Impact of technology 21
  • 22. Process of: •Planning •Organizing •Coordination & Leading and •Controlling Management 22
  • 23. •Management of Technology (MOT) is an interdisciplinary field study that integrates science, engineering and management knowledge •Management of technology is management of an effective and purposeful use of technology in an organization Concept of MOT 23
  • 26. 26 Management of Technology is an interdisciplinary field concerned with the planning, development and implementation of technological capabilities to shape and accomplish the operation land strategic objectives of the organization(Khalil,2011). Concept and definition of MOT
  • 27. • Macro level – a field of knowledge concerned with the setting and implementation of policies to deal with technological development and utilization of technology on society, organization and individual • Micro Level – an interdisciplinary field concerned with the planning, development and implementation of technological capabilities to shape and accomplish the operational and strategic objectives of organization in the creation and sustainability of competitive enterprises Levels of MOT 27
  • 28. 28 Intense competition Open global market Resource constraints Continuous improvement Characteristics and Challenges of Technology-Based Businesses Example Competition that exist between Samsung and Apple Limitation or risk associated with resources Example capital , time No barrier on global market activity. On going process of adding value and capabilities of product.
  • 29. 29 High task complexity High uncertainty Fast changing market Complex business processes Characteristics and Challenges of Technology-Based Businesses High degree of complicated actions needed to complete a task. Market uncertainty, technology uncertainty, competitive volatility High trading, volatile market Consist of many sub processes that interconnected
  • 30. ➣High market responsiveness ➣Fast developments ➣Low cost ➣High levels of creativity, innovation, and efficiency Resulting in demand for 30
  • 32. Dimensions of MOT MOT involves the management of engineering, natural science, and social science. MOT involves administrative science in the planning, decision making, development, and implementation of technology. MOT focuses on the development of operational capabilities such as manufacturing, distribution, and field services. MOT involves operational processes, tools and techniques, and people who make it all happen. MOT involves guidance and leadership aimed toward the development of products and services. MOT is influenced by business strategy, organizational culture, and the business environment, and vice versa. MOT involves managing many interdisciplinary components and managing their integration into a whole system. It also involves managing the system 32
  • 33. The roles of MOT MOT field helps nation and firms to answer the following question: • How technologies is created? • How it can be exploited to create business opportunity? • How to integrated technology with business strategy? • How to use technology gain competitive advantage? • How can technology improve the flexibility of manufacturing and service systems? • When to enter and abandon technology? 33
  • 34. 34 Drivers of MOT Change in technology Change in business direction Change in business environment Change in focus for national competitiveness
  • 35. • Change in technology 35 Drivers of MOT
  • 36. Change in business direction 36 Drivers of MOT The use of digitalization: From physical product to AR experience The use of digitalization: Product and process innovation
  • 37. Change in focus for national competitiveness • the ability of a national economy to grow. • Influenced by policies, infrastructure, institutions • Measured by innovation, productivity, human capital, market and etc • For example : Malaysia has shifted from agricultural based knowledge base innovation base economy 37 Drivers of MOT
  • 38. Change in business environment Any element that can influence or been influenced by the organization Customers, suppliers, stakeholders, media, competitors Socio cultural, technological, economic , global , political Example : the concept of sustainability 38 Drivers of MOT
  • 39. 1. Why is Management of Technology is important for an organization? 2. What are the important components of technology management? 3. Describe the similarities and differences between the challenges faced by technology-based businesses in High tech industry Low tech industry ( slide 28 and 29) 39 Discussion questions