This document discusses technology selection at both the individual and company level. It provides a multi-step process for strategic technology selection that includes: 1) conducting a technology audit to assess needs and capabilities, 2) forecasting available technology options and acquisition methods, 3) analyzing the environment, market, and organization, 4) developing a mission based on strategic analysis, 5) designing organizational actions for implementation, and 6) implementing the selected technology through exploitation. The goal is to select technologies that provide benefits, competitive advantages, and support business needs.

1. Technology Selection
-Free to choose
-Not being forced
-Many options
1

2. Management (individual-company)
• Individual ---- Business (company)
-4Ms -4Ms
-Time -Time
-Self (physically, mentally) -organization (physically, culture)
-quality (products, services, process) -quality (products, services,
process)
-dream -mission, vision, objectives
2

3. Technology Selection
• Technology Selection is a decision making capability on
select one/more technology(technologies)
• Involves selecting technologies to support your company
business needs.
• Includes two sub process: selection and
implementation/exploitation.
3

4. Individual Technology Selection
4

5. Individual Technology Selection
5

6. Individual Technology Selection
6

7. Technology selection (individual)
1. Do I need this particular technology?
2. Do I have this particular technology?
3. Is this particular technology new?
4. Where is this technology?
5. Internal factors: functions of the technology, benefits it brings,
added value
6. External factors: near future usage, family
---------------------------------------------------------
7. Develop goal, mission, vision (your thought, your feeling)
8. Plan how to use it
---------------------------------------------------------
8. Implement/technology exploition
7

8. Technology Selection
(at the company level)
1 Technology audit
2 Forecast the technology
3 Analyse the environment
4 Analyse the market/user
5 Analyse the organization
6 Develop the mission
7 Design organizational actions
8 Implementation (Technology Exploitation)
Strategic
analysis
Strategic
choice
8

9. New production technology in a company
9

10. Current Production technology in your company
10

11. Strategic analysis- 1: Technology
Audit/assessment
• Get the information about the current situation (needs,
situation, financial capacity)
• Before making any strategic choices, it is important to
conduct a technology audit/assessment
-of technological gaps analysis (what do not have)
-is there technology required that we want available?
-benefits will get
• Question: any added value? Any benefits? If we selected this
new technology and then we implement it?)
11

12. Strategic analysis
Technology Gap analysis:
1. analyze the competitive position (leading, following, alone) of the
company with respect to its current technology.
2. analyze its competitive position relatively to the positive and negative
impact of new technology
(Question: using this technology will put my company into leading
position?)
= measure strengths and weaknesses with respect to the fit between
new technology and organizational competencies (leader, follower, alone)
Value analysis
• Value analysis, focuses on how much/how far the positive values of the
new technology to achieve the organization goals.
• Positive values: efficiency, market expansion, higher profit margin,
lower operation costs
12

13. Value
Value: is the perception/beliefs of the benefits*associated with
products/services offered, in relation to what customers are willing to
pay for.
*held to deserve, importance, significance, worth, usefulness, quality
etc.
Value = Customer perceived benefits
Cost
Not all quality product is low/high cost,
but “high quality product is definitely high cost”
13

14. Strategic analysis- 2. Technology Forecasting
1. Where to get the new technology?
Question: Does this technology available in Malaysia? Other country?
Question: How do we get it? (Technology Acquisition)
2. How long this new technology can be used? (Technology S Curve)
3. Any other supporting system required to let this technology
operates?
-maintenance/repair
-system (IT, wifi, electric, spaces)
14

15. Technology Forecast:
Determine the Technology Options available
15

16. Strategic analysis- 3,4,5 Analyse the
environment, the market/user, the
organization
After strategic analysis 1 and 2, firms go through
3. Analyze Environment: PESTLE
Political-policy,
Economic,
Social,
Technological-impact
Legal: laws and regulation
Environmental: menjaga alam sekitar
4. Analyze Market/users: The outputs (products/services from this new technology)
5. Analyze Organization: 4Ms + 1T (resources), SWOT
Strengths
Weaknesses
Opportunity
Threats
16

17. Strategic Choice: 6. Develop Mission
• Mission
• Vision
• Values
• Goals
-after they have got the selected new technology
17

18. Strategic Choice: 7. Design organization action
1. Plan (4Ms + 1T)
2. Execution/implement (4Ms + 1T)
3. Control (4Ms + 1T)
4. Evaluation (4Ms + 1T)
Manage (know-how) the actions 1, 2, 3, 4
18

19. Implementation: We go back to the
Technology Exploitation
19

20. 20
TM
activities
acquisition
exploitation
identification
learning
protection
selection