The document discusses technology management and HP. It describes technology management as allowing organizations to manage technological fundamentals to gain competitive advantages. It then provides details about HP's history, products, customers, patents, research labs, acquisitions, and approach to adopting technologies.

2.  “Set of management disciplines that allows
organization to manage its technological
fundamentals to create competitive advantage.”
 “The integrated planning, design, optimization,
operation and control of technological products,
processes and services.”

3.  Stanford University classmates Bill Hewlett and
Dave Packard founded HP in 1939.
 The company's first product was an audio
oscillator—an electronic test instrument used by
sound engineers.
 Technology Portfolio: Personal systems,
Imaging & Printing, Technology solutions,
Financial Services, HP Labs.
 Over 1billion customers in 178 countries
worldwide.
 2009 Fortune 500 ranking: No. 9.

4.  Technology Base
 Technology Cycle
 Technology Transfer
 Technology Diffusion
 Knowledge Mapping

5. Development Processes
Complementary
Assets
Organizational
Assets
Core
Technological
Assets
Products &
Services
External Assets
Environment
Organization

6.  Technology Assets
 Over 15,000 patents in the U.S. and over 25,000
patents worldwide.
 Central research lab – HP Labs ($4million annually) – 40
year old.
 Organizational Assets
 Divisional Organization – BUs with clearly set.
 customers and competition – high degree of autonomy.
 Complementary Assets
 Global customer base.

7. 1. Technology
Awareness
4. Technology
Advancement
5. Technology
Abandonment
3. Technology
Adaptation
2. Technology
Acquisition
Justification
Installation
PromotionDemolition
Need driven
expectations

8.  83% recycled materials.
 100% recyclable packaging.
 ENERGY STAR Certified.
 HP Photo smart D5460 - using recycled plastic.

10.  Technology Transfer Office & Open Innovation
Office.
 119 Acquisitions
 HP Software's leadership in Business
Technology Optimization (BTO) by 2
acquisitions
1. Bristol Technology Inc. (Feb 2007 -
TransactionVision product monitors the
performance and reliability of transactions)
2. Mercury Interactive (Nov 2006 – End to end
management of real-time business
transactions.)
Industry’s broadest portfolio of enterprise IT
management software.

12.  HP plays Early Majority often.
 Commoditize product for general purpose use.
 Distribute via low cost.
 Use competition based pricing to maximize market
share.
 Position products horizontally as global
infrastructure.

13.  Portrays a perspective of the players, sources,
flows, constraints and sinks of knowledge within
an organization.
 A navigation aid to both explicit information and
tacit knowledge, showing the importance and the
relationships between knowledge stores and the
dynamics.

14.  KM Mission – To increase reuse of intellectual
capital from engagements to
• Increase win rate
• Drive down sales and delivery cost
• Increase engagement quality
 Create Engagement Knowledge Map