Technological advancements have led to changes in business environments and globalization of technology. Application of technology requires the ability to acquire, use, assimilate, adapt, change and create technology for new applications. Changes in technology affect employee training needs, tasks, organizational structure, and job satisfaction. Technological literacy includes understanding how technology shapes and is shaped by society. Innovation and technology provide competitive advantages for companies across marketing areas like product, price, promotion and place. India has achieved notable successes in fields like satellites, biotechnology, alternative energy, and defense through science and technology over the last 50 years. Globalization involves international integration through cultural exchange and advances in infrastructure. It impacts business through designing for global markets, production location selection

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MONIKAMONIKA
Student of L.P.UStudent of L.P.U
Stnd. (M.B.A)Stnd. (M.B.A)

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Introduction to IS
 In modern world Advanced
technology
 helps in changes in business
environment

3. Types of changes in Business
Environment
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5. technological Advancements
Technological Explosion
Both authors surmise that 90% of our present technical
knowledge has been generated during the last 55 years
Shortening of the technical cycle
The technological Cycle includes scientific and technological
developments prior to the traditional products life cycle.
globalization of technology
Substantial increase in technology transfer in the form of
licensing and strategic alliances.
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6. Application of technology
technology also requires the ability to make effective
use oftechnological knowledge.technological
capabilities reqiuire better application of technology
including the ability to acquire, use, assimilate, adapt,
change and create technology.
 The walkman – the invention of the walkman meant no new
technologies, only a new application of technology
 The breakthrough of the internet in the mid -90s; at that time
this particular technology was already old.
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7. Change in technology, affects
Employee training needs
The nature of employee’s tasks
Organizational Structure
 Employee’s Job satisfaction and attitude towards work.
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8. Technological literacy
Understanding that technology includes hardware,
Know-how, cultural needs and desires, and economic
and political decision making;
understanding how technology shapes and is shaped by
society;
Understanding that technological issues involve
conflicting assumptions, interpretations and options;
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 Having the necessary data collection and
decision making skills to make intelligent
choices
 having the ability and desire to take
responsible actions on social issues.

10. Technology : The Key to Competitiveness
Change in technology only possible through
INNOVATION .
Innovative companies are those that keep their
collective eyes and ears open to change and
opportunity and respond with ideas and actions that
keep them growing and profitable .
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11. Technology provides an edge
over competitors on all the four
Ps of marketing :
Product
Price
Promotion
Place
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12. Technology and India
Some of the remarkable achievements in the field of
science and technology over last 50 years are listed as
below:
Achievements related satellites in India
Achievements in biotechnologists
Alternative energy
Achievements in atomic research
Developed three indigenous diagnostics kits for AIDS
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13. Development of diagnostics kits for other
deseases
Defence research organisations e.g wide range of
tactical missiles
Battle tanks: ARJUN & AJEYA.
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14. globalization
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Globalization (or globalisation) is the process
of international integration arising from the
interchange of world views, products, ideas and
other aspects of culture. Advances
in transportation and telecommunications infras
tructure, including the rise of the telegraph and
its development the Internet, are major factors
in globalization, generating
further interdependence of economic and
cultural activities.

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Impact of globalization
 Designing in Global Environment
 Production Location Selection
 Rationalised Production
 Vertical Integration
 Product Strategy

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