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Technology
Management:
Technology
Roadmapping
Introduction
Introduction
• Technology is a key determining factor of a
company’s success and competitive advantage.
• These issues are becoming more critical as the
cost, complexity and rate of technology change
increase.
• The management of technology for business has to
ensure that the technological resources within the
organization are aligned with its needs-now and in
the future.
Introduction
• At the business level, the demand for new
technology is increasing. If a company does not
have the latest innovation (while the competitors
do), the business will suffer.
• Businesses today need a technology strategy. They
need to have a plan for how their internal and
external environment can effect the organization.
Thus, a technology roadmap is needed.
Technology Roadmap
• Technology roadmap is an essential business tool
because it helps customers and suppliers in
developing a shared vision for future technologies
(products, services, processes).
• A technology roadmap informed view of the future,
broken down into specific segments.
Technology Roadmap
• It is a plan, appears in graphic manner.
• It is constructed on a timeline/time-base with
milestones, projects, and tasks along the evolving
needs of a business.
• It comprises a layer or multiple layers.
• The roadmap puts the long-term goals of the
organization into specific milestones and deadlines.
• The company can utilize resources and time to
ensure the company goals are met.
• Road map can be business downsizing/business
expansion.
Technology Roadmap
• Roadmaps can be constructed as 6, 12, 18, 36, 60
month.
• Every roadmap will look different.
• Applies to a new product, a new service or a new
process on innovation and technological
development.
• It expresses where your company is, and where
your company hope to be (business trajectory)
• Taking in both the internal strengths/weaknesses vs
external opportunities/threats (global market,
regulatory).
1. Technology roadmapping fits into
-corporate strategic planning,
-technology planning (products, services,
processes)
-new market development
-business development
2. Define the conditions, scopes and boundaries
-Input and planning from several different parts of
the organization (internal/external)
Functions of a Technology Roadmap
Functions of a Technology Roadmap
3. Provide leadership for the development
-vision/mission setting
-time and resources commitment
4. Sustain competitiveness
Barriers for Technology Roadmapping
Phaal, Farrukh, Probert (2001).
Technology Roadmapping
Purposes
Technology Roadmapping Purposes
-8 purposes
1. Product planning
2. Service/capability planning
3. Strategic planning
4. Long-range planning
5. Knowledge asset planning
6. Programme planning
7. Process planning
8. Integration planning
1. Product Planning
Insertion of technology into new products
2. Service/capability planning
Insertion of Technology into service
3. Strategic planning
Strategic dimension, mapping from current to
achieve the vision
4. Long-range planning
Extends the planning time
5. Knowledge asset planning
Aligning knowledge with business objectives
6. Programme Planning
Relates to project/program (ex: R&D program)
7. Process Planning
Focusing on a particular process area
Integration/evolution a system that supports new
technology
8. Integration Planning
Technology Roadmapping
Format
Evolution within each layer to be explored, together
with the inter-layer
1. Multiple layers
Simplifying and unifying the outputs
2. Bars
Entire roadmap are expressed as table (time vs
performance). Suitable if performance can be quantified,
3. Tables
Graph or plot that is related to technology S curves
4. Graphs
Creative pictorial to show technological integration
5. Pictorial representations
6. Flow charts
Summary: Purpose and Format of
Technology Roadmap
Develop a Technology
Roadmap
Develop a Technology Roadmap
The roadmap is a timeline in which:
(a) one end represents the current situation
(b) the other end of the timeline represents what
the situation will look like after the goal of the
roadmap is achieved.
(b) must break down your long-term goals into
short-term tasks, and milestones.
(c) Once tasks are listed, arrange them on the
timeline and assign resources.
Develop a Technology Roadmap
1. Set your company’s goals/target
2. Utilizing your data (historical data, financial
projection, statistics on current performance,
capacity, consumption)
3. Identify the new “technology” as the focus of the
roadmap. Product? Service? Process?
4. Specify key technology area(s) under such target.
5. Identify the resources required
6. Spread through the activities/resources on a specific
duration.
7. Build the technology roadmap.
8. Trade-offs can be made for different targets.
Step 3: Identify the new technology that will
be the focus of the roadmap
• New technology is identified and should be agreed
on by all the members of a company.
• In case of uncertainty of the new technology,
scenario-based planning can be used.
Technology Roadmap Development Process
CSR: Critical System Requirements
Technology Roadmap
• Roadmaps require updating and realigning every
6-12 months.
• Technology roadmap will keep business focuses
on its goal and constantly aware of the changing
nature of the industry, the market.
References
1. Phaal, R., Farrukh, C. and Probert, D. 2001.
Technology Roadmapping: Linking technology
resources to business objectives. University of
Cambridge.
2. Garcia, M. and Bray, O. 1997. Fundamentals of
Technology Roadmapping. Sandia National
Laboratories. Albuquerque, N. M.

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Technology Management: Technology Roadmapping

  • 3. Introduction • Technology is a key determining factor of a company’s success and competitive advantage. • These issues are becoming more critical as the cost, complexity and rate of technology change increase. • The management of technology for business has to ensure that the technological resources within the organization are aligned with its needs-now and in the future.
  • 4. Introduction • At the business level, the demand for new technology is increasing. If a company does not have the latest innovation (while the competitors do), the business will suffer. • Businesses today need a technology strategy. They need to have a plan for how their internal and external environment can effect the organization. Thus, a technology roadmap is needed.
  • 5. Technology Roadmap • Technology roadmap is an essential business tool because it helps customers and suppliers in developing a shared vision for future technologies (products, services, processes). • A technology roadmap informed view of the future, broken down into specific segments.
  • 6. Technology Roadmap • It is a plan, appears in graphic manner. • It is constructed on a timeline/time-base with milestones, projects, and tasks along the evolving needs of a business. • It comprises a layer or multiple layers. • The roadmap puts the long-term goals of the organization into specific milestones and deadlines. • The company can utilize resources and time to ensure the company goals are met. • Road map can be business downsizing/business expansion.
  • 7. Technology Roadmap • Roadmaps can be constructed as 6, 12, 18, 36, 60 month. • Every roadmap will look different. • Applies to a new product, a new service or a new process on innovation and technological development. • It expresses where your company is, and where your company hope to be (business trajectory) • Taking in both the internal strengths/weaknesses vs external opportunities/threats (global market, regulatory).
  • 8. 1. Technology roadmapping fits into -corporate strategic planning, -technology planning (products, services, processes) -new market development -business development 2. Define the conditions, scopes and boundaries -Input and planning from several different parts of the organization (internal/external) Functions of a Technology Roadmap
  • 9. Functions of a Technology Roadmap 3. Provide leadership for the development -vision/mission setting -time and resources commitment 4. Sustain competitiveness
  • 10. Barriers for Technology Roadmapping Phaal, Farrukh, Probert (2001).
  • 12. Technology Roadmapping Purposes -8 purposes 1. Product planning 2. Service/capability planning 3. Strategic planning 4. Long-range planning 5. Knowledge asset planning 6. Programme planning 7. Process planning 8. Integration planning
  • 13. 1. Product Planning Insertion of technology into new products
  • 14. 2. Service/capability planning Insertion of Technology into service
  • 15. 3. Strategic planning Strategic dimension, mapping from current to achieve the vision
  • 16. 4. Long-range planning Extends the planning time
  • 17. 5. Knowledge asset planning Aligning knowledge with business objectives
  • 18. 6. Programme Planning Relates to project/program (ex: R&D program)
  • 19. 7. Process Planning Focusing on a particular process area
  • 20. Integration/evolution a system that supports new technology 8. Integration Planning
  • 22. Evolution within each layer to be explored, together with the inter-layer 1. Multiple layers
  • 23. Simplifying and unifying the outputs 2. Bars
  • 24. Entire roadmap are expressed as table (time vs performance). Suitable if performance can be quantified, 3. Tables
  • 25. Graph or plot that is related to technology S curves 4. Graphs
  • 26. Creative pictorial to show technological integration 5. Pictorial representations
  • 28. Summary: Purpose and Format of Technology Roadmap
  • 30. Develop a Technology Roadmap The roadmap is a timeline in which: (a) one end represents the current situation (b) the other end of the timeline represents what the situation will look like after the goal of the roadmap is achieved. (b) must break down your long-term goals into short-term tasks, and milestones. (c) Once tasks are listed, arrange them on the timeline and assign resources.
  • 31. Develop a Technology Roadmap 1. Set your company’s goals/target 2. Utilizing your data (historical data, financial projection, statistics on current performance, capacity, consumption) 3. Identify the new “technology” as the focus of the roadmap. Product? Service? Process? 4. Specify key technology area(s) under such target. 5. Identify the resources required 6. Spread through the activities/resources on a specific duration. 7. Build the technology roadmap. 8. Trade-offs can be made for different targets.
  • 32. Step 3: Identify the new technology that will be the focus of the roadmap • New technology is identified and should be agreed on by all the members of a company. • In case of uncertainty of the new technology, scenario-based planning can be used.
  • 34. CSR: Critical System Requirements
  • 35. Technology Roadmap • Roadmaps require updating and realigning every 6-12 months. • Technology roadmap will keep business focuses on its goal and constantly aware of the changing nature of the industry, the market.
  • 36. References 1. Phaal, R., Farrukh, C. and Probert, D. 2001. Technology Roadmapping: Linking technology resources to business objectives. University of Cambridge. 2. Garcia, M. and Bray, O. 1997. Fundamentals of Technology Roadmapping. Sandia National Laboratories. Albuquerque, N. M.