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This document discusses consumer buyer behavior and key factors that influence purchasing decisions. It outlines a model of consumer behavior including cultural, social, personal, and psychological characteristics. It also describes the stages in the buyer decision process - need recognition, information search, evaluation, purchase, and post-purchase behavior. Finally, it discusses the adoption and diffusion process for new products.
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The document discusses consumer buyer behavior and key concepts related to marketing to consumers. It defines the consumer market and provides a model of the factors influencing consumer behavior, including cultural, social, personal and psychological factors. It then describes the different stages in the consumer decision process, from need recognition to post-purchase behavior. Finally, it discusses the adoption and diffusion process for new products and the influence of product characteristics and innovativeness on consumers.
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This document discusses various topics related to consumer behavior, including:
1. The consumer decision-making process that people go through when selecting, purchasing, using, and disposing of products and services.
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The document discusses various factors that influence consumer behavior and models of consumer behavior. It describes cultural, social, personal, and psychological factors. It then explains several traditional and contemporary models of consumer behavior, including the economic model, learning model, psychoanalytical model, sociological model, Howard Sheth model, Nicosia model, Engel-Blackwell-Minard model, and Webster-Wind model. Each model is summarized with an example to illustrate how it applies to understanding consumer decisions.
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Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of Word-of-mouth communications on marketing and has proven to stimulate online consumer’s perceptions, 374 person of House of Taaj Facebook users in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and Word-of-mouth. This research presumes that Word-of-mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each variable indicator of this study.
The result of the test may conclude that the Facebook users perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers’ positive perceptions for online purchase intention. Thus, this study may conclude that indicator variable of perception that really influence the Facebook users online purchase intentions are their perception towards the effectiveness of time that they can be used to evaluate, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intention.
Word-of-Mouth Marketing - Aung Chit Khin (MMktA)
Title: Word-of-Mouth Marketing
Speaker: Aung Chit Khin MABE, ACIM, Founding Member of (MMktA)
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This document discusses reference groups and the family as consumer reference groups. It covers the following key points:
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