This document discusses consumer buyer behavior and key concepts related to marketing to consumers. It defines the consumer market and provides a model of the consumer buyer behavior process. It outlines four factors - cultural, social, personal, and psychological - that influence consumer behavior. It then describes the different stages in a consumer's buying decision process and the adoption/diffusion process for new products.

1. Consumer Markets and Consumer Buyer Behavior

7. Model of Buyer Behavior Figure 5.1 5 -

10. This advertiser knows teens are strongly influenced by groups when purchasing fashion items Marketing in Action 5 -

12. VALS Figure 5.4 5 -

16. Maslow’s Hierarchy of Needs Figure 5.5 5 -

17. This ad demonstrates a product meeting physiological and social needs Marketing in Action 5 -

24. Types of Buying Decision Behavior Figure 5.6 5 -

25. The Buyer Decision Process Figure 5.7 5 -

36. Adoption Process Figure 5.8 5 -