Google has introduced many innovative products over the years through acquisition and internal development, driven by its vision to organize the world's information. Some of its major products and their introduction years include Search (1997), AdWords/AdSense (2000), Gmail (2004), Maps/Earth (2005), Android (2005), Chrome (2008), and Drive (2012). The document emphasizes that accepting and adapting to change is important for success, as Google has embraced change through new strategies and product development.

1. Google Product Innovation
Time to Time Changes and New Product
Strategies. A touch with Change Management

2. Presentation by
Hashim Khan
BBA MARKETING
IMS University of Peshawar

3. Table of The Contents
• Importance of Change • Google Docs
• BackRub • Acquisition of YouTube
• Google Vision and Mission • Google Translate
• Overview of Products • Google Chrome and Google Nexus
• Google Search • Google Drive
• Google AdWord and AdSence • Google Plus
• Google Image & News • Why it is Important to Accept
• Blogger Change
• Books
• Gmail
• Reader
• Android
• Scholar
• Map And Google Earth

4. Importance of Change
Changes in life are inevitable. One who accepts
them and changes with them is the one who
succeeds in life
Changes make life challenging and without a
challenge life is boring
It is also very important to notice small changes
early so that you can adopt to bigger changes
easily
Working in a new directions helps one find light.

5. BackRub 1996
• Before Google it was BackRub
• Larry Page and Surgey Brin, Both Stanford
computer science graduated student
• Begin coding a search engine called BackRub
• As a Research Project

6. 1997
The Vision
To make search engines so powerful they would understand
"everything in the world".
The Mission
To organize the world's information and make it universally
accessible and useful.
The Focus
Google continues to focus on innovation and on the user
experience.

8. Google Search

9. • Google.com registered as a domain
• 15 September 1997
• Google In 10 languages
• 9 May 2000
• Search index: 1 billion pages
• Google becomes the world’s largest search engine on 26 June 2000
• Average daily visitors to google are 620 Million

10. 2000

11. Why do they Pay Google
• So that they can reach the people of their Interest
• And the ad is displayed at the top or right side of
the page that increases the no of visitors and
revenue goes up

13. Why Google Pay Publisher?
• So that, the number of clicks on a given ad
increases and with it, the Google’s revenue
• and so that the advertiser’s ad gets more viewers
• … by being displayed on a webpage with related
content

14. Google Image Search and Groups 2001
• Groups to make list and interact with them
• Image Search could access 250 million image
that time

15. Google News
• Google launched its Google News service in 2002
• The site proclaimed that the company had created a
"highly unusual" site that "offers a news service
• Compiled solely by computer algorithms without
human intervention

16. Blogger is a blog-publishing service that allows private or multi-
user blogs with time-stamped entries
It was created by Pyra Labs, which was bought by Google in 2003
Generally, the blogs are hosted by Google at a subdomain of
blogspot.com

17. Google Books
• The company began scanning books and
uploading limited previews
• Full books where allowed, into its new book
search engine

18. Gmail
• Gmail is a free, advertising-supported email
service provided by Google
• Users may access Gmail as secure webmail
• Gmail was launched as an invitation-only beta
release on April 1, 2004
• And Normally in 2005
• Monthly Gmail users 146 Million

19. Google Reader
• It was created in early 2005 by Google engineer
• Platform for serving news and information to people
• Google Reader is a content application and platform
provided by Google that is an aggregator of content
served by web feeds

20. • Old beliefs do not lead you to new ideas.
Hence, it is necessary to change

21. Google Acquired Android in 2005
• Google Play, formerly known as the Android Market
• Digital application distribution platform for Android
• Maintained by Google
• Allows users to browse and download music, magazines,
books, movies, television programs, and applications

22. Google Scholar
• Google Scholar is a freely accessible web search engine that indexes the
full text of scholarly literature across an array of publishing formats and
disciplines
• Released in beta in November 2004
• The Google Scholar index includes most peer-reviewed online journals of
Europe and America's largest scholarly publishers, plus scholarly books
and other non-peer reviewed journals

23. Google Map and Earth 2005
• Web mapping service application and technology provided
by Google
• Maps embedded on third-party websites via the Google
• A related product is Google Earth, a stand-alone program
which offers more globe-viewing features, including
showing polar areas

24. Google Docs
• Google Docs, another part of Google's productivity suite, allows users to
create, edit, and collaborate on documents in an online environment, not
dissimilar to Microsoft Word.
• The service was originally called Writely, but was obtained by Google on
March 9, 2006, where it was released as an invitation-only preview

25. If change is anticipated, monitored, and
quickly adapted to, then it becomes enjoyable
as well.

26. • YouTube is a video-sharing website, created by three former PayPal
employees in February 2005
• In November 2006, YouTube, LLC was bought by Google for US$1.65
billion, and now operates as a subsidiary of Google
• Each minute video of 24hrs are Uploaded to YouTube

27. Google Translate
• 2008
• Google Translate is a server-side machine
translation service, which can translate between
50 different languages

28. Google Chrome
• Google Chrome is a freeware web browser developed by Google
• It was released as a beta version for Microsoft Windows on September
2, 2008, and as a stable public release on December 11, 2008
• As of February 2013, according to StatCounter, Google Chrome has a
37% worldwide usage share of web browsers making it the most
widely used web browser in the world

29. Google Nexus
• Introduced in 2009
Google Nexus is a line of mobile devices using the Android operating
system produced by Google in conjunction with an original equipment
manufacturer (OEM) partner
• Nexus devices are the first Android devices to receive updates
to the operating system

30. As of November 2012, the latest devices in the
series are the Nexus 4 phone by Google and LG,
and the Nexus 7 and Nexus 10 tablet computers
by Google with Asus and Samsung respectively

31. • A multilingual social networking and identity service owned and operated
by Google Inc
• It was launched on June 28, 2011
• As of December 2012, it has a total of 500 million registered users of
whom 235 million are active on a monthly basis

33. Google Drive is a file storage and synchronization
service provided by Google
Released on April 24, 2012
Enables user cloud storage, file sharing and
collaborative editing Google Drive is now the home of
Google Docs

34. And Many More

35. Why is It Important to Accept
Change?
• It is important to accept change since it is a part of life.
• No one's life stays exactly the same
• At some point change will happen to you
• If you accept it now and see it not as a hindrance but as an
opportunity, a challenge which might better your life, you'll
be able to take on anything that comes your way!