This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
Comprehensive Digital Marketing course provided by Ogma Techlab, one of the best training and development company for professional courses.
With updated content of digital marketing, Ogma TechLab provides hands-on experience cum internship opportunities to students. This slide have a overview of digital marketing.
To know more about this course please visit our website
https://www.ogmatechlab.com/course/complete-digital-marketing-course.html
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
Comprehensive Digital Marketing course provided by Ogma Techlab, one of the best training and development company for professional courses.
With updated content of digital marketing, Ogma TechLab provides hands-on experience cum internship opportunities to students. This slide have a overview of digital marketing.
To know more about this course please visit our website
https://www.ogmatechlab.com/course/complete-digital-marketing-course.html
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
This topic is talking about stimulation marketing which is a form of marketing tools that involves the task of transforming no demand into positive demands so this ways or method are important and useful for reinforcing the market and making consumers to come to you for your goods and also for you to know what your buyers need.This is a tool that creates environment where need is felt. it helps in choosing,designing and delivering value.
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
There’s a demand for digital communications. That’s what makes digital marketing so important for your business – the majority of consumers are dropping brick-and-mortar shops and picking up laptops or smartphones instead.
Perfecting your digital marketing efforts may seem like an almighty challenge – juggling SEO, social media, content creation, email, and PPC is no mean feat – but it can be done if you follow our digital marketing tips and tricks of the trade.
For more info visit us: https://www.digitaltechnology.institute/
What Is Digital Marketing? Examples, Types. And Courses
Digital Marketing is the new form of marketing today. Digital marketing is becoming increasingly important for your business. And now, more and more people are using the Internet and smartphones to do their daily shopping. So, the first thing that you have to know is, you need to know about your customer’s digital behavior and preferences.Digital marketing is the use of digital technologies such as websites, search engines, social media, and other online platforms to promote products and services. It involves the use of different methods such as email marketing, content marketing, paid advertising, and search engine optimization to reach potential customers. Digital marketing also includes the use of various analytics tools to measure the effectiveness of campaigns and to optimize them for better results.
Digital Marketing Examples
Are you curious about how other entrepreneurs have flourished their businesses to increase their sales and boost their audience.....Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the one to grab their attention among a sea of brands and advertisers. When marketers have a comprehensive understanding of their ideal buyer, they can make more informed decisions about media, messaging, and timing. Digital marketing can help you to achieve your goal. You can analyze your audience’s behavior through their online activities which will help you to make a perfect strategy for your brand.
A brief guide to marketing communication mix for e commerceAshish Jhalani
The final element in marketing mix 4C’s is communication. With this marketing mix, you do not “promote” your business; rather, you communicate value to your customers/consumers.
A Brief Guide to Marketing Communication Mix for eCommerceeTailing India
The final element in marketing mix 4C’s is communication. With this marketing mix, you do not “promote” your business; rather, you communicate value to your customers/consumers.
How Cult Brands like Apple, Harley-Davidson, IKEA, Zappos, and Southwest Airlines create customer loyalty.
Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers.
We’ve identified seven core rules that all Cult Brands tend to share. These rules are the fundamental tenets that all Cult Brands consciously or instinctively follow as they do business.
Keeping these rules in mind makes it easier to decide how to grow your business and foster loyalty.
The Seven Rules of Cult Brands provide a framework for ongoing business success. As you read through each rule, think about ways you can apply it to your organization.
An Introduction to Cult Branding provides the basic understanding of what Cult Brands are as well as the guiding principles they all share. Based on the research presented in The Power of Cult Branding, co-authored by BJ Bueno, this deck gives you the foundation needed to begin exploring authentic customer loyalty.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. In no particular order, we bring you 52 types
of marketing strategies and tactics you can
use to bring new customers to your
business and grow your brand.
3.
4. Cause Marketing: Find a cause both
your customers and your company
care about. It can create magic for
your business.
5. Instead of doing the traditional “buy one get one free”
promotion, Toms Shoes built a strong customer
following and reputation for giving back by giving away
a free pair of shoes to someone in need for every shoe
purchase made by their customers.
6. Relationship Marketing: Focus on building
relationships with you customers instead of
always exclusively trying to sell them
something (called transactional marketing).
Customers who love your brand more will also
spend more money with your brand.
7.
8. Many traditional retailers have found this
to be true. Walgreens has seen that
customers who buy from all of their
purchasing channels (store, web, mobile,
etc) buy up to six times more than the
average customer that only buys in their
store.
9.
10. Offline Marketing: Find new ways of
integrating offline marketing with new
technologies to create more engaging
customer experiences.
11.
12. The Coca-Cola company has create
vending machines that invite
customers to hug them. This
continues to tie the Coca-Cola brand
to the core emotion of happiness,
but also invites customers to
experience the real product offline.
13.
14. Digital Marketing: Use various digital devices
like smartphones, computers, tablets, or digital
billboards to inform customers and business
partners about your products.
15.
16. Scarcity Marketing: Where appropriate,
consider making your products accessible
to only a few customers.
17. Rolls-Royce’s release of their Year of
the Dragon Collection edition of the
Phantom sold quickly. Although the
cost of the car was higher than other
luxury cars, the scarcity drove the
desire and the price.
18.
19. Word-of-Mouth Marketing: Create authentic
word of mouth for your company and the
products you represent. Word-of-mouth
Marketing is the passing of information from
person to person by oral communication.
20.
21. Call-to-Action Marketing: Convert more
customers on the web. CTA is a part of
inbound marketing used on websites in the
form of a banner, text, or graphic. The CTA
prompts a customer to click and move into the
conversion funnel from navigating an online
store to making a purchase.
22. Diversity Marketing: Take into account the
different diversities in a culture in terms of
beliefs, expectations, tastes, and needs. Then,
create a customised marketing plan to target
those consumers effectively.
23.
24. Undercover Marketing: Hide some of your
products and services’ best features.
Sometimes not telling everyone everything can
become a great source of buzz.
25. Think of a movie trailer that got you
very excited to go see the movie.
While not showing all the aspects of
the movie, the advertiser can create
enough intrigue to drive viewers to
want to see more.
29. Mass Marketing: Go big! Big businesses
spend big money to understand big data.
(That’s a lot of big!) This gives them insight into
where to place media for their potential
national customers who buy their products and
services.
30. Walmart is an example of an
effective mass market retailer. As
the number one retailer in the
world, they are very smart about
their mass marketing efforts, often
giving their customers a feeling of
locality and warmth.
31.
32. Seasonal Marketing: Offer seasonal events.
Seasonal events provide a great way to meet
new consumers and reinforce relationships
with existing customers. Sometimes these
events can be changes of weather or national
holidays.
33. For a retailer like Hallmark, Mother’
s Day represents a large portion of
their business. By tuning into the
various seasons that are important
to your customers you can become
more relevant in their lives.
34.
35. PR Marketing: Work with the media to bring
awareness to your products and the benefits
your products offer.
36. When Apple’s founder Steve Jobs
was alive, Apple held a major press
conference to announce every new
product. This tradition is now
continued by their new Apple CEO
and CMO. When things go wrong, a
good PR marketing strategy is vital
too.
37.
38. Viral Marketing: Get your customers talking
about your products and services by hitting on
something so great that people can’t help but
share with others. Each time a new product is
created, customers have to be given a reason
to dream about their future purchase.
39. WestJet expected 800,000 views from its
2013 Christmas video. But in the few
short days since Christmas Miracle went
live, it topped 13 million views by people
in more than 200 countries. It made
news in the U.K., Australia, Japan,
Poland, and Malaysia. The media
attention generated by this viral video is
estimated at over a million dollars.
40.
41. Online Marketing: Discover ways to leverage
the web. Most online strategic marketing
efforts today are a mix of growth hacking
strategies (A/B testing taken to the max) and a
variety of awareness tactics that drive
attention.
42. A very effective online marketer is
the insurance company Geico
who simply asks their users to
enter their zip code for an instant
quote on a better savings.
43.
44. Email Marketing: Collect and organize emails
for potential prospects and customers. Send
them meaningful messages of value, while
respecting their inbox.
45. Many business-to-business
marketers depend on email
marketing as a primary way to
connect with customers. At industry
tradeshows, IBM consultants can
often be seen exchanging email
information with their prospects.
46.
47. Evangelism Marketing: Surprise, delight, and
over-serve your customers so they will become
voluntary advocates of your product and
promote its features and benefits on behalf of
your company.
48.
49. Event Marketing: Create events to drive sales.
Customers often need a reason to shop and
events can often offer the perfect reason.
50. Macy’s Thanksgiving Day Parade
has become part of American
culture by connecting two events
together that consumers love:
Thanksgiving and shopping.
51.
52. Outbound Marketing: Let your potential
customers know you exist. By developing a list
of prospects, a company can begin to reach
out to individual target groups in order to find
new customers.
53. When Microsoft was selling their
accounting software they often used
outbound marketing to identify
potential targets before trying to call
the companies for an in-person
meeting.
54.
55. Inbound Marketing: Sell customers additional
products and services they currently don’t
have when they contact you.
56. When business customers
call to check their balances,
the business bank Chase
often takes the opportunity
to ask if they are interest in
a credit line, a 401(k) plan, or
a variety of other services
the bank offers.
57. Freebie Marketing: Sell items at low rates or
give them away free to boost the sales of
another complementary item or service.
58. Augmented Marketing: Provide additional
services through innovative offerings and
benefits to your customers to increase their
level of satisfaction. Amazon.com offers their
Prime program to customers who want free 2day shipping for a one-time annual fee.
59.
60. Newsletter Marketing: Write a newsletter that
highlights some of the newsworthy things that
have happened for the organization.
61. The Motley Fool has been sharing its
investment insights with its
community for many years. These
newsletters create a sense of
inclusion and participation with their
members and has become the
primary driver for its incredible
growth.
62.
63. Content Marketing: Create and publish
content on various platforms to give
information about a certain products or
services to potential customers and to
influence them, without making a direct sales
pitch.
64.
65. Tradeshow Marketing: Many products have
to be experienced before being purchased.
There are very few customers that will buy a
new automobile without doing a great deal of
research and test-driving the car first.
Tradeshows are industry gatherings where
customers are invited to come sample all that
the industry has to offer.
66. To introduce their new lines of products,
Ford Motor Company spends a great deal
of time setting up and operating their
booth at the international consumer auto
shows each year. These auto trade
shows give reporters and consumers a
chance to experience cars first hand.
67.
68. Article Marketing: If expertise is highly valued
in your industry, articles can offer a powerful
tool to showcase your knowledge and
expertise. Some innovations are shared in the
form of articles or white papers where
technical information needs to be conveyed to
specialized buyers.
69. Amazon.com has
dedicated part of their
site for white papers
on technical knowhow on cloud
computing. This is a
very sophisticated
form of marketing for
specialized buyers.
70. Search Marketing: Make Google your
business partner. These days, when
consumers have questions they often don’t ask
their friends; they go straight for Google. Learn
to master search engine optimization
techniques for your web pages.
71.
72. Direct Mail Marketing: Communicate directly
with the customer, with advertising techniques
that can include text messaging, email,
interactive consumer websites, online display
ads, fliers, catalog distribution, promotional
letters, and outdoor advertising. Direct
marketing messages emphasize a focus on the
customer, data, and accountability.
73. While there is often a negative side to
this approach (consumers don’t want to
be bothered with a flurry of mail), many
smart companies execute direct
marketing well. Catalog retailer L.L.Bean
created direct marketing programs that
their customers look forward to
receiving.
74.
75. Niche Marketing: Finding a niche and filling it
could be described as the secret recipe for
growth in over-crowded marketplaces.
76. The shoe space might seem
crowded, but shoe manufacturing
company Vans noticed an
underserved customer: the skater.
By focusing on this niche market
Vans has developed a thriving
business.
77.
78. Drip Marketing: A communication strategy
that sends, or “drips,” a pre-written set of
messages to customers or prospects over
time. These messages often take the form of
email marketing, although other media outlets
can also be used as well.
79. Community Marketing: Cater to the needs
and requirements of your existing customers
(as opposed to using resources to attract new
consumers). This promotes loyalty and product
satisfaction and also gives rise to word of
mouth within your brand’s community.
80.
81. Social Media Marketing: Engage your
customers through sites like Facebook and
Twitter. Social media provides a unique
opportunity for savvy businesses willing to
invest in customer engagement. Social media
marketing is still in its infancy but it is growing
up rather quickly.
82. Companies like Southwest Airlines
have departments of over 30 people
whose primary responsibility is to
actively engage with customers on
social media.
83.
84. Cross-Media Marketing: As the name
suggests, multiple channels like emails, letters,
and web pages are used to give information
about products and services to customers in
the form of cross promotions.
85. Close Range Marketing: Also known as Proximity
Marketing, this strategy uses bluetooth technology
or Wifi to promote products and services to
customers at close proximity.
86. Business-to-Business Marketing: B2B
marketing allows businesses to sell products or
services to other companies or organizations
that resell the same products or services, use
them to augment their own products or
services, or use them to support their internal
operations.
87. International Business Machines
is a well known B2B marketer.
IBM’s business has grown by
taking an intelligent approach to
marketing their products to other
business and governments around
the world.
88. Promotional Marketing: Designed to
stimulate a customer to take action towards a
buying decision, promotional marketing is a
technique that includes various incentives to
buy, including contests, coupons, and
sampling.
89.
90. Ambush Marketing: Advertisers associate
with and capitalize on a specific event without
the payment of any sponsorship fee, thereby
bringing down the cost of sponsorship.
91.
92. B2C Marketing: Convert shoppers into buyers
as aggressively and consistently as possible.
B2C marketers employ merchandising
activities like coupons, displays, store fronts
(both physical and online), and special offers to
entice the target market to buy.
93.
94. Cloud Marketing: An Internet-based
marketing approach where all marketing
resources and assets are transferred online so
that the respective parties can develop,
modify, utilise, and share them.
95. Consider how Amazon.com gets customers to buy
digital books, movies, and televisions shows in a digital
library that is accessible in the customers online
accounts or on their digital devices like the Kindle Fire.
96. Mobile Marketing: Provides customers with
time- and location-sensitive personalized
information that promotes goods, services,
and ideas via mobile devices like smartphones
and tablets.
97.
98. Alliance Marketing: Two or more businesses
entities come together to pool their resources
to promote and sell a product or service, which
will not only benefit their stakeholders, but also
have a greater impact on the market.
99.
100. Reverse Marketing: Get your customers to
seek out your business rather than seeking
them. Usually, this is done through traditional
means of advertising, such as television
advertisements, print magazine
advertisements, and online media. Reverse
marketing focuses on the customer
approaching potential sellers who may be able
to offer the desired product.
101. In 2004, Dove launched the Dove
Campaign for Real Beauty focusing on
the natural beauty of women rather
than advertising their product. This
campaign caused their sales to soar
above $1 Billion and lead Dove to
recreate their brand around this
strategy.
102.
103. Telemarketing: A method of direct marketing
where a salesperson solicits prospective
customers to buy products or services, either
over the phone or through a subsequent faceto-face or web-conferencing appointment
scheduled during the call. Telemarketing has
come under fire in recent years, being viewed
as an annoyance by many.
104. Humanistic Marketing: Human needs are “a
state of felt deprivation.” They distinguish
between physical needs (food, shelter, safety,
clothing), social needs (belonging and
affection), and individual needs (knowledge,
self-expression). Needs are a relatively narrow
set of non-cultural states of felt deprivation.
105.
106. Free Sample Marketing: Unlike Freebie
Marketing, this is not dependent on
complementary marketing, but rather consists
of giving away a free sample of the product to
influence the consumer to make the purchase.
107.
108. Database Marketing: A form of direct
marketing using databases of customers or
potential customers to generate personalized
communications in order to promote a product
or service. Database marketing emphasizes
the use of statistical techniques to develop
models of customer behavior, which are then
used to select customers for communications.
109.
110. Affinity Marketing: Also known as Partnership
Marketing, this technique links complementary
brands, thereby creating strategic partnerships
that benefit both companies. While one adds
value to existing customers by generating more
income, the other builds new customer
relationships.
111. Permission Marketing: The privilege (not the
right) of delivering anticipated, personal, and
relevant messages to people who actually
want to get them. It recognizes the new power
of the best consumers to ignore marketing,
and that treating people with respect is the
best way to earn their attention.
112. Loyalty Marketing: Grow and retain existing
customers through incentives. It includes the
use of point of purchase software that tracks
transaction history or other forms of CRM to
get to know individual customers and provide
them with the best service or products.
113.
114. Personalized Marketing: Sometimes called
One-to-One Marketing, it makes a unique
product offering for each customer. This is
different than differentiation, which tries to
differentiate a product from competing ones.
115. Nike ID is a popular brand that has
developed a strong business around
this personalized marketing concept.
116.
117. Guerrilla Marketing: Use unconventional and
inexpensive techniques with imagination, big
crowds, and a surprise element to market your
products and services. A popular example is
flash mobs.
118.
119. Brand Lover Marketing: Brand Lovers bring
brands to life. For a brand to elevate itself into
the “Cult Brand” category, it has to give
customers a feeling of belonging while
generating strong feelings of love for its
customers. Creating loyalty beyond reason
requires emotional connections that generate
the highest levels of love and a sense of
belonging for your brand.