This document discusses word-of-mouth communication trends in Japan. It summarizes that the number of visitors to word-of-mouth websites is increasing, especially among young people who rely on opinions from others to make purchasing decisions. Questionnaires showed over 70% of respondents care about word-of-mouth and over 65% are users of these sites. The view for the next 10 years is that online word-of-mouth will continue spreading and more young people will use these sites to inform their purchasing decisions.