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Identifying Market Segments and Selecting Target Markets

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Sumit Pradhan

This document discusses market segmentation and target marketing. It explains that companies identify distinct customer groups, select one or more segments to target, and position their product to appeal to the target segment. The document outlines various ways to segment markets, such as by geography, demographics, psychographics, and behavior. It also discusses criteria for evaluating segment attractiveness and different strategies for selecting target markets, such as concentrating on a single segment or pursuing multiple segments.

Business
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Chapter 9 Identifying Market Segments and Selecting Target Markets PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Needs-based Segmentation Process
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object]
Segmenting Business Markets ,[object Object],[object Object],[object Object],[object Object],Bases for Segmentation ,[object Object]
Segmenting Business Markets ,[object Object],[object Object],[object Object],[object Object]
Market Targeting Strategies ,[object Object],[object Object]
Market Targeting Strategies ,[object Object],[object Object],[object Object],[object Object],Patterns of Target Market Selection ,[object Object]
Market Targeting Strategies ,[object Object],[object Object],[object Object],[object Object]

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Identifying Market Segments and Selecting Target Markets

  • 1. Chapter 9 Identifying Market Segments and Selecting Target Markets PowerPoint by Karen E. James Louisiana State University - Shreveport
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