SlideShare a Scribd company logo
The Hidden Champions
Germany’s Secret Success
Team Delta
Katie Adgent
Paige Bigham
Margaret Dischler
Matt Farmer
Outline
• Germany's Economic History
• Germany throughout the recession
• Mittelstand: A Definition
• Market Structure
o Profile of a Quasi-Monopoly
• Lessons Learned
Germany's Economic History
• Whiplash Extremes
o The Great Depression
o Nazi Germany - hothouse prosperity
o Post-WWII: In Complete Ruins, Disaster
o '50s - A Business Boom
o '60s - A Slowing of Growth, less spectacular
• "Social" vs. "Market" Balancing Act
o '70s "Laissez-faire" government control
o '80s Government Intervention and Control
o '90s A Slowing Down - "The Sick Man"
"Out of Germany or Out of Business"
- President of GM Europe
Dominating the Financial Crisis
• Experienced relatively short period of GDP
contraction
• Huge Decrease in Exports
• Still maintained a significant lead within the
European marketplace
• Unemployment
o Able to minimize damage to the employment rate
• Second highest Trade Surplus in the world
Economy with largest growth
Unemployment Rates
GDP Growth
Began to shrink in the middle of 2008, but quickly
moved back to earlier levels of growth by the middle
of 2009.
Germany: Trade Surplus Champs
Mittelstand: The "Hidden Champions"
• What is the Mittelstand?
o Hermann Simon
• Companies Prospered in the 50's
and kept growing
• Came to Dominance in the '90s
• Much like current economic situation
Mittelstand: World Market Leading Companies
Not in the Public Eye
Mittelstand Economics
Strategy:
Dominating global niche markets
                Governance:
"Enlightened family capitalism"
Operational effectiveness:
World class in key processes
Governance: Mittelstand Management
Operational Effectiveness
Strategy: Innovation and Differentiation
5.0%
3.6%
Porter’s Five Forces Strategic Framework
Minimal Threat of Substitutes
due to high-tech dominance
Minimal Threat of Entry due to:
• high capital requirements in R&D
• high switching costs
• lack of access to distribution channels
Supplier Power
due to niche
product
Limited
Bargaining Power
of Customers
Mittelstand Strategy: Niche Market
Quasi-Monopoly
High-tech Innovation
Differentiation
________
The Industry Demand
Curve is the Firm's
Demand Curve
Conclusion
Strategy:
Dominating global niche markets
                Governance:
"Enlightened family capitalism"
Operational effectiveness:
World class in key processes
Our Questions
• Optimal Size
 
• Decreases in Demand
• Easily Imitated?
Lessons Learned
•Value-oriented instead of price-oriented
•Specialization
•Innovation
•Corporate Culture
Questions?
References
• How Germany’s Mid-sized Companies Get Ahead and Stay Ahead in the
Global Economy, Prof. Bernd Venohr, 2008
• “The Power of Uncommon Common Sense Management Principles –
The Secret Recipe of German Mittelstand companies – Lessons for large
and small companies”, Prof. Bernd Venohr, 2010
•http://www.bloomberg.com/news/2010-09-30/german-mittelstand-gives-
chilean-miners-economy-escape-route.html
•http://www.economist.com/blogs/freeexchange/2010/08/europes_econom
ies
•http://www.nytimes.com/2010/02/27/business/global/27gcon.html
•http://www.economist.com/node/17572160
•http://www.businessweek.com/globalbiz/content/sep2010/gb20100929_9
05740.htm
•http://www.globalpost.com/dispatch/germany/101111/mittelstand-
german-economy-manufacturing
•http://www.businessweek.com/globalbiz/content/sep2010/gb20100929_8
77580.htm

More Related Content

What's hot

Business cycle
Business cycleBusiness cycle
Business cycle
MehulChaudhary9
 
Business cycle PPT
Business cycle PPTBusiness cycle PPT
Business cycle PPT
Dr.JAGADEESH DALER
 
Business cycle
Business cycleBusiness cycle
Business cycle
Simran Kaur
 
Austrian Business Cycle Theory - How Government Manipulation of Interest Rate...
Austrian Business Cycle Theory - How Government Manipulation of Interest Rate...Austrian Business Cycle Theory - How Government Manipulation of Interest Rate...
Austrian Business Cycle Theory - How Government Manipulation of Interest Rate...
Graham Wright
 
Instrument To Control Business Cycle
Instrument To Control Business CycleInstrument To Control Business Cycle
Instrument To Control Business Cycle
Mervin Felix Caleb
 
Trade cycle
Trade cycleTrade cycle
Trade cycle
Dr. Mani Madhavan
 
Causes And Cures For Business Cycles Uic&Hkbu Pols1120
Causes And Cures For Business Cycles Uic&Hkbu Pols1120Causes And Cures For Business Cycles Uic&Hkbu Pols1120
Causes And Cures For Business Cycles Uic&Hkbu Pols1120
raowenjing
 
4. short run economic fluctuations
4. short run economic fluctuations4. short run economic fluctuations
4. short run economic fluctuationsGhanshyam Gupta
 
Business cycle: Meaning, types and phases
Business cycle: Meaning, types and phasesBusiness cycle: Meaning, types and phases
Business cycle: Meaning, types and phases
viveksangwan007
 
Economic fluctuations
Economic fluctuationsEconomic fluctuations
Economic fluctuationscmsrahaman
 
Business cycle (Abhishek and Aditya)
Business cycle (Abhishek and Aditya)Business cycle (Abhishek and Aditya)
Business cycle (Abhishek and Aditya)
lokre
 
Business cycle
Business cycleBusiness cycle
Business cycle final ppt
Business cycle final pptBusiness cycle final ppt
Business cycle final ppt
ShivSunderBarik1
 
Evolution ; meaning of sales management
Evolution ; meaning of sales managementEvolution ; meaning of sales management
Evolution ; meaning of sales management
RISHI DEV TRIPATHI
 

What's hot (17)

Business cycle
Business cycleBusiness cycle
Business cycle
 
Business cycle PPT
Business cycle PPTBusiness cycle PPT
Business cycle PPT
 
Business cycle
Business cycleBusiness cycle
Business cycle
 
Austrian Business Cycle Theory - How Government Manipulation of Interest Rate...
Austrian Business Cycle Theory - How Government Manipulation of Interest Rate...Austrian Business Cycle Theory - How Government Manipulation of Interest Rate...
Austrian Business Cycle Theory - How Government Manipulation of Interest Rate...
 
Instrument To Control Business Cycle
Instrument To Control Business CycleInstrument To Control Business Cycle
Instrument To Control Business Cycle
 
Trade cycle
Trade cycleTrade cycle
Trade cycle
 
Economic cycle slide
Economic cycle slideEconomic cycle slide
Economic cycle slide
 
Business cycle
Business cycleBusiness cycle
Business cycle
 
Causes And Cures For Business Cycles Uic&Hkbu Pols1120
Causes And Cures For Business Cycles Uic&Hkbu Pols1120Causes And Cures For Business Cycles Uic&Hkbu Pols1120
Causes And Cures For Business Cycles Uic&Hkbu Pols1120
 
4. short run economic fluctuations
4. short run economic fluctuations4. short run economic fluctuations
4. short run economic fluctuations
 
Business cycle: Meaning, types and phases
Business cycle: Meaning, types and phasesBusiness cycle: Meaning, types and phases
Business cycle: Meaning, types and phases
 
Economic fluctuations
Economic fluctuationsEconomic fluctuations
Economic fluctuations
 
Business cycle
Business cycleBusiness cycle
Business cycle
 
Business cycle (Abhishek and Aditya)
Business cycle (Abhishek and Aditya)Business cycle (Abhishek and Aditya)
Business cycle (Abhishek and Aditya)
 
Business cycle
Business cycleBusiness cycle
Business cycle
 
Business cycle final ppt
Business cycle final pptBusiness cycle final ppt
Business cycle final ppt
 
Evolution ; meaning of sales management
Evolution ; meaning of sales managementEvolution ; meaning of sales management
Evolution ; meaning of sales management
 

Viewers also liked

Hidden Champions can help their countries to be less hidden
Hidden Champions can help their countries to be less hiddenHidden Champions can help their countries to be less hidden
Hidden Champions can help their countries to be less hidden
GrowingTogether-YoungEntrepreneurs
 
SDLC Agenda (sample)
SDLC Agenda (sample)SDLC Agenda (sample)
SDLC Agenda (sample)
Margaret D.
 
Hidden Champions of the 21st Century: Success Strategies of Unknown World Mar...
Hidden Champions of the 21st Century: Success Strategies of Unknown World Mar...Hidden Champions of the 21st Century: Success Strategies of Unknown World Mar...
Hidden Champions of the 21st Century: Success Strategies of Unknown World Mar...aulapolska
 
Simon kucher hermann-simon_hidden_champions
Simon kucher hermann-simon_hidden_championsSimon kucher hermann-simon_hidden_champions
Simon kucher hermann-simon_hidden_championsGregorio Lato
 
透過價值鏈打造隱形冠軍公司
透過價值鏈打造隱形冠軍公司透過價值鏈打造隱形冠軍公司
透過價值鏈打造隱形冠軍公司
huanjan chien
 
Exporting And Countertrade[Tunghai IB]
Exporting And Countertrade[Tunghai IB]Exporting And Countertrade[Tunghai IB]
Exporting And Countertrade[Tunghai IB]
Fan DiFu, Ph.D. (Steve)
 
Modes of Entry into International Business
Modes of Entry into International BusinessModes of Entry into International Business
Modes of Entry into International BusinessPrathamesh Parab
 

Viewers also liked (7)

Hidden Champions can help their countries to be less hidden
Hidden Champions can help their countries to be less hiddenHidden Champions can help their countries to be less hidden
Hidden Champions can help their countries to be less hidden
 
SDLC Agenda (sample)
SDLC Agenda (sample)SDLC Agenda (sample)
SDLC Agenda (sample)
 
Hidden Champions of the 21st Century: Success Strategies of Unknown World Mar...
Hidden Champions of the 21st Century: Success Strategies of Unknown World Mar...Hidden Champions of the 21st Century: Success Strategies of Unknown World Mar...
Hidden Champions of the 21st Century: Success Strategies of Unknown World Mar...
 
Simon kucher hermann-simon_hidden_champions
Simon kucher hermann-simon_hidden_championsSimon kucher hermann-simon_hidden_champions
Simon kucher hermann-simon_hidden_champions
 
透過價值鏈打造隱形冠軍公司
透過價值鏈打造隱形冠軍公司透過價值鏈打造隱形冠軍公司
透過價值鏈打造隱形冠軍公司
 
Exporting And Countertrade[Tunghai IB]
Exporting And Countertrade[Tunghai IB]Exporting And Countertrade[Tunghai IB]
Exporting And Countertrade[Tunghai IB]
 
Modes of Entry into International Business
Modes of Entry into International BusinessModes of Entry into International Business
Modes of Entry into International Business
 

Similar to Joint Project - Economics Class [MBA]

Mittelstand in Germany: An international perspective on sustainable business
Mittelstand in Germany: An international perspective on sustainable businessMittelstand in Germany: An international perspective on sustainable business
Mittelstand in Germany: An international perspective on sustainable business
Alon Berman
 
Wal-Mart\'s German Misadventure
Wal-Mart\'s German MisadventureWal-Mart\'s German Misadventure
Wal-Mart\'s German Misadventure
Vidur Pandit
 
WHAT IS MADE IN GERMANY REALLY WORTH_LOVE ALUDO
WHAT IS MADE IN GERMANY REALLY WORTH_LOVE ALUDOWHAT IS MADE IN GERMANY REALLY WORTH_LOVE ALUDO
WHAT IS MADE IN GERMANY REALLY WORTH_LOVE ALUDO
Love Aludo
 
Metro cash & carry
Metro cash & carryMetro cash & carry
Metro cash & carry
Balázs Áron
 
Marketing Dynamics & IBM Case Study
Marketing Dynamics & IBM Case StudyMarketing Dynamics & IBM Case Study
Marketing Dynamics & IBM Case Study
Akshay Julka
 
WALMART - Save money.Live better
WALMART - Save money.Live betterWALMART - Save money.Live better
WALMART - Save money.Live better
harsha kommisetty
 
Thing 19: 23 things they don't tell about capitalism
Thing 19: 23 things they don't tell about capitalismThing 19: 23 things they don't tell about capitalism
Thing 19: 23 things they don't tell about capitalism
Mukesh Sahu
 
WITS SLD - Part 1
WITS SLD - Part 1WITS SLD - Part 1
WITS SLD - Part 1
Akikalliatakis1
 
CHAPTER 13.ppt
CHAPTER 13.pptCHAPTER 13.ppt
CHAPTER 13.ppt
Nisrin Ali
 
Globalization
GlobalizationGlobalization
Globalization
Gocha Sharvashidze
 
9d53aintro to int marketing 1 (1)
9d53aintro to int marketing 1 (1)9d53aintro to int marketing 1 (1)
9d53aintro to int marketing 1 (1)
Mohit Sahni
 
1a three types-of_startup.2013.q2
1a three types-of_startup.2013.q21a three types-of_startup.2013.q2
1a three types-of_startup.2013.q2
iain.verigin
 
Marketing case of sansui
Marketing case of sansuiMarketing case of sansui
Marketing case of sansuiDuy Nguyen
 
Project 2 presentation. ERC Projects 2016 - 2018 by Nicos Nicolaou
Project 2 presentation. ERC Projects 2016 - 2018  by Nicos NicolaouProject 2 presentation. ERC Projects 2016 - 2018  by Nicos Nicolaou
Project 2 presentation. ERC Projects 2016 - 2018 by Nicos Nicolaou
enterpriseresearchcentre
 
Chap3
Chap3Chap3
Walmart
WalmartWalmart
Aris Derksen: The German and Dutch food market for dummies
Aris Derksen: The German and Dutch food market for dummiesAris Derksen: The German and Dutch food market for dummies
Aris Derksen: The German and Dutch food market for dummies
Winter Business Group S.L.
 
Gap Inc. in 2010
Gap Inc. in 2010Gap Inc. in 2010

Similar to Joint Project - Economics Class [MBA] (20)

Mittelstand in Germany: An international perspective on sustainable business
Mittelstand in Germany: An international perspective on sustainable businessMittelstand in Germany: An international perspective on sustainable business
Mittelstand in Germany: An international perspective on sustainable business
 
Wal-Mart\'s German Misadventure
Wal-Mart\'s German MisadventureWal-Mart\'s German Misadventure
Wal-Mart\'s German Misadventure
 
WHAT IS MADE IN GERMANY REALLY WORTH_LOVE ALUDO
WHAT IS MADE IN GERMANY REALLY WORTH_LOVE ALUDOWHAT IS MADE IN GERMANY REALLY WORTH_LOVE ALUDO
WHAT IS MADE IN GERMANY REALLY WORTH_LOVE ALUDO
 
Metro cash & carry
Metro cash & carryMetro cash & carry
Metro cash & carry
 
Marketing Dynamics & IBM Case Study
Marketing Dynamics & IBM Case StudyMarketing Dynamics & IBM Case Study
Marketing Dynamics & IBM Case Study
 
WALMART - Save money.Live better
WALMART - Save money.Live betterWALMART - Save money.Live better
WALMART - Save money.Live better
 
Thing 19: 23 things they don't tell about capitalism
Thing 19: 23 things they don't tell about capitalismThing 19: 23 things they don't tell about capitalism
Thing 19: 23 things they don't tell about capitalism
 
WITS SLD - Part 1
WITS SLD - Part 1WITS SLD - Part 1
WITS SLD - Part 1
 
Wal-Mart Case Study
Wal-Mart Case StudyWal-Mart Case Study
Wal-Mart Case Study
 
CHAPTER 13.ppt
CHAPTER 13.pptCHAPTER 13.ppt
CHAPTER 13.ppt
 
Globalization
GlobalizationGlobalization
Globalization
 
9d53aintro to int marketing 1 (1)
9d53aintro to int marketing 1 (1)9d53aintro to int marketing 1 (1)
9d53aintro to int marketing 1 (1)
 
1a three types-of_startup.2013.q2
1a three types-of_startup.2013.q21a three types-of_startup.2013.q2
1a three types-of_startup.2013.q2
 
Marketing case of sansui
Marketing case of sansuiMarketing case of sansui
Marketing case of sansui
 
Walmart in europe
Walmart in europeWalmart in europe
Walmart in europe
 
Project 2 presentation. ERC Projects 2016 - 2018 by Nicos Nicolaou
Project 2 presentation. ERC Projects 2016 - 2018  by Nicos NicolaouProject 2 presentation. ERC Projects 2016 - 2018  by Nicos Nicolaou
Project 2 presentation. ERC Projects 2016 - 2018 by Nicos Nicolaou
 
Chap3
Chap3Chap3
Chap3
 
Walmart
WalmartWalmart
Walmart
 
Aris Derksen: The German and Dutch food market for dummies
Aris Derksen: The German and Dutch food market for dummiesAris Derksen: The German and Dutch food market for dummies
Aris Derksen: The German and Dutch food market for dummies
 
Gap Inc. in 2010
Gap Inc. in 2010Gap Inc. in 2010
Gap Inc. in 2010
 

More from Margaret D.

Weekly status update margaret - 21 jan - redacted
Weekly status update   margaret - 21 jan - redactedWeekly status update   margaret - 21 jan - redacted
Weekly status update margaret - 21 jan - redacted
Margaret D.
 
GSK Project Management for the Academy of Logistics
GSK Project Management for the Academy of LogisticsGSK Project Management for the Academy of Logistics
GSK Project Management for the Academy of Logistics
Margaret D.
 
GSK Logistics' Academy of Learning - v2.0 recommendation Note: graphically, t...
GSK Logistics' Academy of Learning - v2.0 recommendation Note: graphically, t...GSK Logistics' Academy of Learning - v2.0 recommendation Note: graphically, t...
GSK Logistics' Academy of Learning - v2.0 recommendation Note: graphically, t...
Margaret D.
 
Sample of My Writing Style. MBA - MIS class final paper. See accompanying sli...
Sample of My Writing Style. MBA - MIS class final paper. See accompanying sli...Sample of My Writing Style. MBA - MIS class final paper. See accompanying sli...
Sample of My Writing Style. MBA - MIS class final paper. See accompanying sli...
Margaret D.
 
Management Information Systems - By Year 2020
Management Information Systems - By Year 2020Management Information Systems - By Year 2020
Management Information Systems - By Year 2020
Margaret D.
 
My Presentation on Technology in Corporate Governance & Ethics Class
My Presentation on Technology in Corporate Governance & Ethics ClassMy Presentation on Technology in Corporate Governance & Ethics Class
My Presentation on Technology in Corporate Governance & Ethics Class
Margaret D.
 
The Hidden Champions - Joint Project (Paper) - MBA
The Hidden Champions - Joint Project (Paper) - MBAThe Hidden Champions - Joint Project (Paper) - MBA
The Hidden Champions - Joint Project (Paper) - MBAMargaret D.
 
Tools Risk Analysis - Initial Merger Assessments
Tools Risk Analysis - Initial Merger AssessmentsTools Risk Analysis - Initial Merger Assessments
Tools Risk Analysis - Initial Merger Assessments
Margaret D.
 
Monthly Status Report - old
Monthly Status Report - oldMonthly Status Report - old
Monthly Status Report - old
Margaret D.
 
IT Project Tracking and Prioritization - Kickoff
IT Project Tracking and Prioritization - KickoffIT Project Tracking and Prioritization - Kickoff
IT Project Tracking and Prioritization - KickoffMargaret D.
 
Sample slides from KM Overview
Sample slides from KM OverviewSample slides from KM Overview
Sample slides from KM OverviewMargaret D.
 

More from Margaret D. (11)

Weekly status update margaret - 21 jan - redacted
Weekly status update   margaret - 21 jan - redactedWeekly status update   margaret - 21 jan - redacted
Weekly status update margaret - 21 jan - redacted
 
GSK Project Management for the Academy of Logistics
GSK Project Management for the Academy of LogisticsGSK Project Management for the Academy of Logistics
GSK Project Management for the Academy of Logistics
 
GSK Logistics' Academy of Learning - v2.0 recommendation Note: graphically, t...
GSK Logistics' Academy of Learning - v2.0 recommendation Note: graphically, t...GSK Logistics' Academy of Learning - v2.0 recommendation Note: graphically, t...
GSK Logistics' Academy of Learning - v2.0 recommendation Note: graphically, t...
 
Sample of My Writing Style. MBA - MIS class final paper. See accompanying sli...
Sample of My Writing Style. MBA - MIS class final paper. See accompanying sli...Sample of My Writing Style. MBA - MIS class final paper. See accompanying sli...
Sample of My Writing Style. MBA - MIS class final paper. See accompanying sli...
 
Management Information Systems - By Year 2020
Management Information Systems - By Year 2020Management Information Systems - By Year 2020
Management Information Systems - By Year 2020
 
My Presentation on Technology in Corporate Governance & Ethics Class
My Presentation on Technology in Corporate Governance & Ethics ClassMy Presentation on Technology in Corporate Governance & Ethics Class
My Presentation on Technology in Corporate Governance & Ethics Class
 
The Hidden Champions - Joint Project (Paper) - MBA
The Hidden Champions - Joint Project (Paper) - MBAThe Hidden Champions - Joint Project (Paper) - MBA
The Hidden Champions - Joint Project (Paper) - MBA
 
Tools Risk Analysis - Initial Merger Assessments
Tools Risk Analysis - Initial Merger AssessmentsTools Risk Analysis - Initial Merger Assessments
Tools Risk Analysis - Initial Merger Assessments
 
Monthly Status Report - old
Monthly Status Report - oldMonthly Status Report - old
Monthly Status Report - old
 
IT Project Tracking and Prioritization - Kickoff
IT Project Tracking and Prioritization - KickoffIT Project Tracking and Prioritization - Kickoff
IT Project Tracking and Prioritization - Kickoff
 
Sample slides from KM Overview
Sample slides from KM OverviewSample slides from KM Overview
Sample slides from KM Overview
 

Recently uploaded

ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
PedroFerreira53928
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
Vivekanand Anglo Vedic Academy
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
AzmatAli747758
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
The Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve ThomasonThe Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve Thomason
Steve Thomason
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
bennyroshan06
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
rosedainty
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
EduSkills OECD
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 

Recently uploaded (20)

ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
The Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve ThomasonThe Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve Thomason
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 

Joint Project - Economics Class [MBA]

  • 1. The Hidden Champions Germany’s Secret Success Team Delta Katie Adgent Paige Bigham Margaret Dischler Matt Farmer
  • 2. Outline • Germany's Economic History • Germany throughout the recession • Mittelstand: A Definition • Market Structure o Profile of a Quasi-Monopoly • Lessons Learned
  • 3. Germany's Economic History • Whiplash Extremes o The Great Depression o Nazi Germany - hothouse prosperity o Post-WWII: In Complete Ruins, Disaster o '50s - A Business Boom o '60s - A Slowing of Growth, less spectacular • "Social" vs. "Market" Balancing Act o '70s "Laissez-faire" government control o '80s Government Intervention and Control o '90s A Slowing Down - "The Sick Man" "Out of Germany or Out of Business" - President of GM Europe
  • 4. Dominating the Financial Crisis • Experienced relatively short period of GDP contraction • Huge Decrease in Exports • Still maintained a significant lead within the European marketplace • Unemployment o Able to minimize damage to the employment rate • Second highest Trade Surplus in the world
  • 7. GDP Growth Began to shrink in the middle of 2008, but quickly moved back to earlier levels of growth by the middle of 2009.
  • 9. Mittelstand: The "Hidden Champions" • What is the Mittelstand? o Hermann Simon • Companies Prospered in the 50's and kept growing • Came to Dominance in the '90s • Much like current economic situation
  • 10. Mittelstand: World Market Leading Companies Not in the Public Eye
  • 11. Mittelstand Economics Strategy: Dominating global niche markets                 Governance: "Enlightened family capitalism" Operational effectiveness: World class in key processes
  • 14. Strategy: Innovation and Differentiation 5.0% 3.6%
  • 15. Porter’s Five Forces Strategic Framework Minimal Threat of Substitutes due to high-tech dominance Minimal Threat of Entry due to: • high capital requirements in R&D • high switching costs • lack of access to distribution channels Supplier Power due to niche product Limited Bargaining Power of Customers
  • 16. Mittelstand Strategy: Niche Market Quasi-Monopoly High-tech Innovation Differentiation ________ The Industry Demand Curve is the Firm's Demand Curve
  • 17. Conclusion Strategy: Dominating global niche markets                 Governance: "Enlightened family capitalism" Operational effectiveness: World class in key processes
  • 19. Lessons Learned •Value-oriented instead of price-oriented •Specialization •Innovation •Corporate Culture
  • 21. References • How Germany’s Mid-sized Companies Get Ahead and Stay Ahead in the Global Economy, Prof. Bernd Venohr, 2008 • “The Power of Uncommon Common Sense Management Principles – The Secret Recipe of German Mittelstand companies – Lessons for large and small companies”, Prof. Bernd Venohr, 2010 •http://www.bloomberg.com/news/2010-09-30/german-mittelstand-gives- chilean-miners-economy-escape-route.html •http://www.economist.com/blogs/freeexchange/2010/08/europes_econom ies •http://www.nytimes.com/2010/02/27/business/global/27gcon.html •http://www.economist.com/node/17572160 •http://www.businessweek.com/globalbiz/content/sep2010/gb20100929_9 05740.htm •http://www.globalpost.com/dispatch/germany/101111/mittelstand- german-economy-manufacturing •http://www.businessweek.com/globalbiz/content/sep2010/gb20100929_8 77580.htm

Editor's Notes

  1. The prevailing stereotype about Germans is that they are renowned for their incredible orderliness, punctuality, and work ethic. Several indicators seem to show that this has paid off for them over the years.   By a measure of worker productivity per euro spent, Germany became 13 % more competitive against its neighbors in the 11 years through 2009.
  2. Social Policies- Much more difficult to lay off workers in Germany   Instead of laying off workers (and have to then go through the costly process of rehiring and retraining workers when the economy gets better), many German companies chose to simply cut some employees' hours, promising them that their hours would be increased once the economy had improved.
  3. Social Policies- Much more difficult to lay off workers in Germany   Instead of laying off workers (and have to then go through the costly process of rehiring and retraining workers when the economy gets better), many German companies chose to simply cut some employees' hours, promising them that their hours would be increased once the economy had improved.
  4. Define the Mittelstand 70% family owned 70% located, small rural communities 98% privately owned 99%of all companies in Germany this size Employs 70% of the german work force   Split into several companies --- so each can perfectionistically focus on just 1 gadget   Several companies may work interdependently to create pieces necessary for a factory machine, for example   Mittelstand-- - Term coined by Hermann Simon in the early 1990's in his book -German economist and professor - became known    Define the Mittelstand Split into several companies --- so each can perfectionistically focus on just 1 gadget Several companies may work interdependently to create pieces necessary for a factory machine, for example
  5. Why are they hidden champions? Hidden bec they are b2b Of the 1500 german world market leading companies, 90% are b2b. This graph shows the 90% that are b2b. Shows the industrial distribution *change to red version 1300 of these 1500 world market leading companies are mittelstand companies 98% of all mittelstand companies are privately sectors of leading companies in the world market Machine equipment = mittelstand This B2B slide explains a lot of things including the fact that they remained behind the scenes, out of the public eye, simply because they didn't need to be in the public eye in order to do business.   **add B2B
  6. lots of overlap   - strategy- specialized, 1 or 2 in their global market   -governance- family owned, professional management operational effectiveness- innovation in niche
  7. we found in a study that these companies have a higher management satisfaction   unique combo-- family- survival, long-term is key less risky, relentless customer service extended family feel with emotional attachment professional outlook-  state of the art management flat hierarchy 70% located, small rural communities Apprenticeships, retention, keep talent within - Internship equivalent in high school, **add more
  8. Porter does not specifically address "niche markets" and a "hyperfocus" on one superior product.   However, the 5 strategic forces describe many of the elements of the Mittelstand's success such as: -a minimal threat of substitutes  -a minimal threat of new entrants -bargaining power of the supplier -Limited bargaining power of customers -Low intensity or non-existant rivalry   Leads to high profit potential     THIS SLIDE IS VERY CLUTTERED
  9. Source: http://welkerswikinomics.wetpaint.com/page/Monopoly+demand     Critical to understanding the profit maximization of the monopolist is remembering that the monopolist is the industry because it is the sole producer.   Therefore the monopolist confronts a downward-sloping demand curve. The industry demand curve is the firm’s demand curve.   For the Mittelstand, monopolistic ventures are temporary. Therefore, they are 'quasi-monopolistic'.   MR is optimized when unit-elastic   Market Structure: Quasi-Monopoly Temporary Monopoly due to  Differentiation Industry Demand Curve same as the firm's demand curve MR < Price (always) MR         as Q Note where e d = 1, Unit-Elastic   Mittelstand Niche market behaviors match the demand curve precisely: less is more quality over quantity  
  10. The political and cultural environment in Germany allows the MIttelstand to succeed. They think in the long term instead of the short term. Since they are family owned, they are  more concerned with the survival of the company instead of maximizing profits and expansion. They have a narrow focus with a global orientation. They are constantly innovating in order to function as a quasi monopoly.  Because of this specialization it is hard to imitate this type of business. They operate in a quasi monopolistic market structure because of their devotion to innovation creating barriers to entry. 
  11. focused differentiation, niche concentrated resources cost isn't always the most important, offer value to customers, build relationships constant incremental innovation, constant improvement love of the business,  the corporate culture created allows for sustainable companies who can bounce back and recover from an economic recession The medium sized businesses are ideal because they are small enough to have the "family owned" feel while being big enough to have enough resources to be innovating and compete globally.
  12. focused differentiation, niche concentrated resources cost isn't always the most important, offer value to customers, build relationships constant incremental innovation, constant improvement love of the business,  the corporate culture created allows for sustainable companies who can bounce back and recover from an economic recession The medium sized businesses are ideal because they are small enough to have the "family owned" feel while being big enough to have enough resources to be innovating and compete globally.