Gap Inc. saw double digit declines from 2000-2002 after rapid expansion in the 1980s and 90s led by former CEO Mickey Drexler. New leadership attempted turnarounds through cost cutting and new brands but with limited success. By 2010 under CEO Glenn Murphy, Gap was refocusing on its core brands, improving designs, cutting costs further, and expanding internationally again. However, it still faced threats from low-cost competitors and a changing retail industry. To improve its position, Gap needed to reduce store numbers, expand properly into new markets, enhance products, and strengthen its branding to reconnect with customers.
The presentation has been prepared by the students of MFM(Master of Fashion Management), NIFT, Delhi as a part of the study on the Inventory Management of ZARA.
Gap New Segmentation Integrated Marketing PlanQiang Zhang
Gap New Segmentation Integrated Marketing Plan for ADV 826. This proposal includes industry overview, competitors force, SWOT, Positioning, Target Audience, Advertising & Promotion Plan, Budget and Evaluation.
Comparing Zara and UNIQLO Using Supply Chain Analysis DeshmukhMika Deshmukh
A research paper comparing the supply chain aspects and methods of Zara and UNIQLO in order to draw conclusions about the companies' respective and comparative competitiveness, as well as to provide recommendations to improve their competitiveness in the U.S. market within the next five years.
The project conducted both quantitative and qualitative research, developed a target audience and marketing message recommendation for rebranding The Gap.
Marketing Intelligence analysis on designer clothes brand Chloé. Presented as part of the Marketing Strategy compulsory module in the MSc in International Management at the University of Exeter, England on December 2nd, 2009.
Marked with a Distinction.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Gap Inc. - Case Analysis (Strategic Audit)Anna Osmanay
The presentation analyses a case of Gap Incorporation. The Gap Incorporation is an international specialty retailer located in the United States. A strategic audit of the company is presented, as an internal and external analysis of the company's environment is necessary.
The presentation has been prepared by the students of MFM(Master of Fashion Management), NIFT, Delhi as a part of the study on the Inventory Management of ZARA.
Gap New Segmentation Integrated Marketing PlanQiang Zhang
Gap New Segmentation Integrated Marketing Plan for ADV 826. This proposal includes industry overview, competitors force, SWOT, Positioning, Target Audience, Advertising & Promotion Plan, Budget and Evaluation.
Comparing Zara and UNIQLO Using Supply Chain Analysis DeshmukhMika Deshmukh
A research paper comparing the supply chain aspects and methods of Zara and UNIQLO in order to draw conclusions about the companies' respective and comparative competitiveness, as well as to provide recommendations to improve their competitiveness in the U.S. market within the next five years.
The project conducted both quantitative and qualitative research, developed a target audience and marketing message recommendation for rebranding The Gap.
Marketing Intelligence analysis on designer clothes brand Chloé. Presented as part of the Marketing Strategy compulsory module in the MSc in International Management at the University of Exeter, England on December 2nd, 2009.
Marked with a Distinction.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Gap Inc. - Case Analysis (Strategic Audit)Anna Osmanay
The presentation analyses a case of Gap Incorporation. The Gap Incorporation is an international specialty retailer located in the United States. A strategic audit of the company is presented, as an internal and external analysis of the company's environment is necessary.
Menswear startup combining sustainability, versatility and scarcity of uniquely sourced products available in small quantities to create anticipation and urgency around the product offerings
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http://interbrand.com/assets/uploads/Interbrand-Best-Retail-Brands-2014-3.pdf?_ga=1.101985793.1041352849.1412858098
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
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Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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1. GAP INC.
IN 2010
I S T H E T U R N A R O U N D S T R A T E G Y W O R K I N G ?
2. 1969
Doris & Don
Fisher Founded
Gap
Vision “Make it
simple to find
jeans”
1976
Gap Went
public
1983
CEO: Mickey Drexler
• Built the brand
• Rapid Expansion
• New Venture: Old Navy
• Acquisition: Banana
Republic
• Achievements
• Become 2nd largest
clothing brand in the
world in 1992
• 3500% revenue growth
• From $400M to $14B
1986
Gap Kids
created 2000-
2002
• Double digit decline
every quarter
• Hurt brand image
• $3B long-term debt
3. 2002
CEO: Paul Pressler
• Developed e-commerce
platform
• Ended all long-term debt by
2007, Increase dividend per
share, Reduced Gap’s
carrying costs
• Created Forth & Towne, All
stores closed by 2007
• Excessive cuts in expenditure
led to supply chain inefficiency
and hence reduced the ability
2006
Launched
Piperline
2007
1986
Gap Kids
created 2008
CEO: Glenn Murphy
• Focused on international
expansion (11 countries-
mainly Middle East)
• Improved product line appeal
• Patrick Robinson appointed as
design chief
• Refocused to 25-35 age
bracket, additional cost cutting
initiatives, stronger leadership
team
Acquired
Athleta
Profitability
started to
improve
2009-
2010
4. GAP BRANDS IN 2010
• Gap operated 3100
stores worldwide
• Controlled all aspects of
brand development from
design to distribution
• 3% produced in US
6. OVERVIEW
• Industry consisted of small, local companies
• Major companies in US locally owned
• Large stores generate 10-20% of sales from international operations
• Uniqlo, H&M, Zara targeted youth demographic (aged 18-24)
– Access to low cost contract manufacturers
– Competitive advantage in new designs
• All relied on independent third party suppliers from Asia, Middle East, South America
7. INDUSTRY SEGMENTATION
Gender
• Women spend more
than men
• Women wear- 50%,
men’s wear-37%,
children’s wear- 13%
Size
• Plus sized segment-
$27billion by 2010
• Obese population
increasing
• Demand for plus sized
garment are rising
regardless to gender and
age
Price
• Value priced clothing-65%: higher priced items- 35%
• Majority of family clothing stores targeted price conscious
consumers
• Fashion conscious consumers hence Gap’s target market-
emotionally driven
• Value conscious segment less susceptible to deflationary shocks
8. SUCCESS FACTORS
• Successfully develop new product lines for new fashion trends
• Efficacy of financial and inventory management crucial for cash, debt and cost control
• Brand loyalty
• Seasonality of demand required storage of inventory before peak season
• Network of retail stores in target market’s immediate shopping environment
• Impact of internet retailing on purchase
9. RISKS OF RELIANCE ON THIRD
PARTIES
• Sourcing partners’ illegal or unethical operations
• Risk of negative publicity
• Child labor, low pay & unhealthy working conditions
• Risk of shortage in apparel or material
• Risk of losing vendor and hence failing to meet the demand
• Delays in Shipment
• Unexpected disruptions in supply chain
• Unfavorable foreign government action
11. OVERVIEW
4 Large National Chains=39.4% Market Share in 2009
1. TJX Companies: 13.4% from 11.5% (2006)
2. Gap Inc.: 15% from 18.6%
3. Ross Stores: 6.9% from 4%
4. Abercrombie & Fitch: 4.1% from 3.8% (2005)
5. American Eagle Outfitters: 1%
12. Leading in US in 2010 after GAP- Fiscal 2009 $20.2 bn Revenue
T.J. Maxx, Marshalls’, HomeGoods, & A.J. Wright in USA
Winners’, Homesense, & Stylesense in Canada
‘94 UK Launch-7th Largest Fashion Retailer
14. 2nd Largest in US- Fiscal ‘09- $7.2 bn Revenue
Ross Dress for Less-27 US States & Guam
Everyday 20-70% Savings @ dd’s DISCOUNTS
2010 Q1 Sales up by 10%
15. Upscale, Premium-priced Retailer
A&F, A&F Kids, Hollister, Gilly Hicks
Discontinued Ruehl in 2009 after heavy losses
Fallen Revenue-from 3.4 bn in ‘08 to 2.92 bn in ’09
Recovery: Plans to Open Stores in Europe and Asia in ‘10-’11
16. AEO in US and Canada; 15-25 year-olds
Aerie, 77kids
Martin+Osa closed in March 2010 after losses
Sales Decline in Recession; 25% increase in aerie
17. OTHER CHALLENGES
Dept. Stores- The Federated Group, Sears, JC Penney
Mass Merchandisers- Target and Walmart
Internet Retailing
22. KEY ISSUES
1. Deviated from core competence
Impact: Decline in in-store sales & brand loyalty
2. Poor Allocation of management & resources during expansion
Impact: Deviation of management focus from brand identity
23. RECOMMENDATIONS
• Reduce Costs: Reevaluate existing 3000 stores and determine which
ones are not performing well
• Expand Market:
– Increase International Market Penetration by focusing on emerging markets &
establish retail stores in desirable destinations
– Target value-priced segment which is the largest segment of industry (65%) and
so has largest potential for growth
– Focus on broad differentiation
• Improve product:
– Allocate more resources to product design & development to provide more
variety & keep up with the current trend
– Focus on quality control
24. RECOMMENDATIONS
• Branding activities
– Product line rebranding to increase in-store sales
– Celebrity endorsements & brand ambassadors
– Promote lifestyle not clothes
– Increase online branding activities to reach target market