1. JOHN DAVID BRANDON
188 Kenilworth Ave, Toronto ON M4L 3S6
Cell: 416.515.7772 Res: 416.693.4475
johnbrandon@bell.net
CAREER PROFILE
A Manager/Sales Professional/ utilizing constantly evolving skills and experience developed through over years of
successes and progressive advancement within multiple areas (pedorthics/ergonomics/medical surgical/).
Provide realistic and effective self-direction and leadership in the areas of sales, business planning and the day-
to-day operating of a business. A positive, dependable, goal-oriented driven, visionary who operates with
technical ability and a high level of integrity. Proven ability to sell to, negotiate with, and communicate with all
personality types. Adaptable and fast learning embracer of change & technology
CAREER HISTORY
GETINGE CANADA LTD. (WWW.GETINGE.COM )
Global multinational provider of medical sterilization equipment and disinfection products and services.
Consumables Sales Manager-Clinical Specialist (2008- June 2015)
Performed direct sales and national management for liquid chemicals and sterility assurance products in the
Medical Device Reprocessing Departments of hospital and life sciences facilities. Established strategic sales
direction and ensured the implementation and achievement of business commitments for gross profit, operating
expenses and earnings.
• Grew the sales by 300% of a significant number at strong GM over 6.5 years.
• Learned & launched many new products into the marketplace.
• Performed competitor pricing/market analysis & developed strategies to maintain & increase market share
while pressures were mounting from Hospital GPO’s to use low priced competitors.
• Successfully sold via demonstration/trial direct to customer, RFP Bidding process, GPO negotiation etc.
• Wrote and administrated multi-year consumable products sales contracts with customers including “fine
print” terms and conditions to protect the business from unforeseen liabilities.
• Provided support to service team, site visit details with subcontracting companies for estimating purposes.
• National trade show representation, customer education, C-suite presentations
• Getinge Canada Ltd. Summit Award ( Achievement of sales targets) 2011, 2012, 2013, 2014
ZMAGS INC. (www.zmags.com)
The largest PDF- to flash web based pageturning software provider in the world. Specializing in self serve rich
media infusion into websites and large e-Publications.
Business Development Manager/Sales (Jan 2008- Sept 2008)
Remotely provided business to business sales via voice and e-contact of cold leads and prospects. Reviewed
websites to identify potential customers identified and contacted key personnel decision makers to gain
authorization to prepare and send samples. As a member of the company’s sales leadership team, established
strategic sales direction and met sales targets on a monthly basis.

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• Delivered and exceeded escalating sales goals to 25,000$/month until venture capital company
acquisition.
• Prepared customer publications into ZMag format and followed up with them in all aspects of the sale.
(quote, options, tech support intermediary, payment plans, through to final sales)
• Perfomed Webinars to demonstrate how the product works, cost of add-ons, explained special features,
limitations, etc. so that customer could understand recommendations so that they could make informed
choices/modifications.
THE STEVENS COMPANY (WWW.STEVENS.CA) (2004 – Dec. 2007)
175 year old Canadian family owned medical surgical supply company. National distributor of more than 80,000
products representing more than 800 manufacturers.
Territory Manager
Managed and grew the Toronto east territory as a mixed account sales professional. Account types included
hospital, alternate care medical facilities, long term care, industrial etc. Established strategic sales direction and
ensured the implementation and achievement of business commitments for gross profit, operating expenses and
earnings.
• Grew the sales in territory from just under 200K (2003) to $1.049 Million (2006) > 500% in 3 years.
• Learned & launched many new products into the marketplace including electrosurgical generators,
cardiology, induced hypothermia equipment & other products into multiple markets.
• Opened new markets and signed on approx 100 new accounts to the company. Provided approximately
300K gross profit to the company bottom line in 2006.
• Successfully sold to and dealt with medical specialists such as general physicians, surgeons, hospital
administrators, nurses, and various other potential buyers/gatekeepers.
• Maintained margin by having full control and negotiating all selling prices from a fluxing list of products
and fluxing prices both from the manufacturers’ side and the changing exchange rate.
• Provided field repair, expertise & personal customer support to hundreds of accounts. Sold one-off
products that I was the only person to have ever sold the product.
INGRAM’S PHYSICIAN & HOSPITAL SUPPLY (2002 – 2004)
• Medical Surgical Sales Specialist. Duties mirror description with The Stevens Co. Ultimately this 70 yr
old family business went bankrupt in 2004
ORTHOTECH TOTAL FOOT SOLUTION (www.orthotechtotal.com)
Proprietor/Operator (1999 – 2002)
Opened new foot clinic & lab service. Negotiated leases, designed leasehold improvements and implemented
facility. Direct marketed physicians & relevant professionals. Opened supplier accounts, Recruited, hired &
trained staff. Took revenue from 0-900K/annum, and then sold the business.
SUNNYBROOK HOSPITAL
Department/Head Clinical Coordinator (1994 – 1999)

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Managed Hospital Pedorthic Unit.-The largest operation of its’ type in Canada. Successfully managed 10
employees directed the staffing and training of Pedorthic team.
• Met fiscal budgets proposed and carried out business improvement plans.
• Clinical consultant on team involving Orthopaedic Surgeon, Physiatrist, Physiotherapist.
• Responsible for all sales, quality control, pedorthic assessment/dispensing of more than 3000 Rx devices
Clinical Pedorthist-Manager Ontario/Florida/New Jersey (1988-1994)
Clinical pedorthist rising through the ranks of technician to fully certified in Canada and the USA.
Continuous sales growth achieved every year. Became point operations manager.
Owner/Proprietor Orthotech Total Foot Solution (1999 – 2002)
Department Head Clinical Coordinator (1994 – 1999)
Clinical Pedorthist Manager Canada & U.S.A. (1988 – 1994)
PROFESSIONAL RECOGNITION & AWARDS
• Million Dollar Sales Award (Stevens Co.) 2006
EDUCATION
Honours Bachelor of Science in Human Kinetics, University of Guelph, 1988
PROFESSIONAL DEVELOPMENT
Salesforce.com Proficient 2013
Miller Heiman Professional Sales Training 2011
Certified Sales Professional Training Course 2007
C.Ped Board Certified Pedorthist (BCP) New York University 1993
C.Ped (C) Certified Pedorthist (PAC) Canada 1995
PERSONAL
Interests- Family Activities Avidly play & follow sports, current events
Literate-Most commonly used computer software
Member- Kew Gardens Tennis Club, Gamecocks Basketball Club
References- Available on request