1. ANTONIO E. DÍAZ CARMONA
787-586-8410 antonioediaz2014@outlook.com
PROFESSIONAL PROFILE
Over 14 years of experience in sales and marketing for a world class pharmaceutical industry. Able to
administer key accounts of $60M+ potential revenues. As outline in the accomplishment below, strong
experience building solid customer relations and providing training of selling and marketing tactics to create
business partnerships with distributors. Experience working as a liaison to facilitate competitive advantage
when positioning products. Knowledge in budgeting, sales resource allocation planning, logistics, forecasting,
customer service, and directly reporting to the cluster General Manager. Computer literate in programs such as:
MS Office (including Access), essbase, JD Edwards. Fully bilingual: English – Spanish.
KEY ACCOMPLISHMENTS
 Increased the company’s sales by a 17% in comparison to previous year in the pharmaceutical
business.
 Achieved company sales growth of 9.4% of total product line for Puerto Rico and Caribbean in
comparison to previous year.
 Provided uniformity of pricing to ensure better revenues.
 Established a structure to collect metrics of sales per relevance percent.
 Effectively managed people to achieve company goals.
 Collaborated and presented a Fair Commission Plan that was approved and implemented.
 Produced reports that enable management to make more informed decisions through Business
Analytics Skills.
 Introduced a forecasting tool system.
 Developed a Sales Techniques Training.
 Achieved a 100% of overall target of the three primary products for ENT business unit.
 Achieved all pharmaceutical product targets and obtained over 100%.
EXPERIENCE
ALCON, Cataño, Puerto Rico 2000 – 2014
Customer Service and Key Account Manager (2013 - 2014): Drive sales and create a positive and
enabling environment across primary and secondary key accounts. Responsible for planning, budgeting,
conducting internal customer analytics and understand the dynamics of the marketplace within the
wholesaler and distribution system to build relationships with key stakeholders while influencing key
channel groups. Management of market opportunities and threats to optimize revenues through channel
distribution. Created direct to consumer strategies, formulate and execute account plans. Marketing and
sales liaison within all business units for account resource allocation based on business analysis and
development opportunities. Achieved sales targets by developing, implementing and monitoring Key
Account Plans.

2. [Type text]
AntonioE.DiazCarmona,page 2
Experience,continued
Sales and PromotionsManager (2008 - 2013): Responsible for the implementation of marketing and sales
strategies for all pharmaceutical sales force in Puerto Rico. Developed analytical tools to reinforce sales force
knowledge and focus. Build marketing productivity analysis tools and marketing aspects of the pharmaceutical
business in Puerto Rico (such as promotional grids, product forecasting, teaching of marketing tools, marketing
plans for upcoming products and target assessment for each business sub-unit). Responsible of budget planning
and marketing proposalfor the pharmaceutical business in Puerto Rico. In charge of Global and US product
management and training interactions to aligned and strengthen marketing plans.
Medical Sales Representative (2000 - 2008): Responsible for Glaucoma product in metro and east area
territory. Involved in the screening of possible Research and Development practitioners. Worked as an
Eye and Ear pharmaceutical consultant in charge of Metro area. Handling of ocular allergies and infection
products. Launched, in the metro area, a new product line for ear infections. Worked as a health care
consultant with primary care physicians, pediatricians and Ear, Nose and Throat specialists in half of the
island, including metro area.
EDUCATION
Post Bachelor’s Degree in Medical Technology
UPR MEDICAL SCIENCES CAMPUS
B.S. Biology
UNIVERSITY OF PUERTO RICO
TRAINING, CERTIFICATIONS AND AWARDS
 Medical Representative Video Presentation 3rd Place – awarded by The Faculty and Board of Quality Medical Reps of
Puerto Rico
 Completion of Professional Business Skills Program
 Completion of Global Professional Selling Program
 Completion of Professional Training in Brand Positioning
 Completion of Global Sales Manager Training
 Certification as Selling Advisor in Global Professional Selling
 Completion of Fundamentals of Finance and Accounting for Non-Financial Managers