1. DAN ROCCO
760-445-6711 dan14rocco@cox.net
SALES and MARKETING
PROFILE
Successful entrepreneurial leadership in driving all levels of new business development, territory management,
account acquisition and customer satisfaction in growth-oriented business environments. Widely recognized as a
top sales performer, product manager and change agent in responding major industry changes, performing large-
scale growth programs and supporting new products in multi-faceted healthcare and consumer-facing sectors.
 Results-focused professional talents in managing aggressive sales initiatives, product marketing, strategic
forecasting, pipeline development and pricing structures multi-million dollar account portfolios.
 Highly skilled in interdepartmental communications, end user training, product commercialization, prototyping
and research & development activities.
 Subject matter expertise in numerous product categories: electrophoresis analyzers, densitometers, hemostasis
reagents & instruments, immunology & protein diagnostics, occult blood test kits, column chromatography
supplies, disposable lab plastic ware and other lines.
 Consistent record of meeting or exceeding sales goals, closing major accounts and maintaining peak levels of
quality assurance in rapidly-changing healthcare market spaces.
 Multi-tasking abilities in team building, new product introduction, technical presentations, interdepartmental
support, RFP/RFI preparation and required approval processes.
 Positive combination of territory coverage, multi-product knowledge, executive relationship building, timely issue
resolution and operational competence in deadline-driven settings.
CORE COMPETENCIES
Sales Strategies ● Repeat Business ● Account Management ● Contract Negotiations ● Relationship Building ●
Lead Generation ● Market Trend Review ● Competitive Analysis ● Territory Growth ● Branding Strategies ●
Account Optimization ● Product Knowledge ● Tradeshow Attendance ● Start-Up Operations ● Sales Promotions ●
Product Knowledge ● HIPAA Certified ● Technical Trainings ● C-Level Executive Presentations ● US Navy Veteran
EMPLOYMENT & ACCOMPLISHMENTS

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Epitope Diagnostics San Diego,CA. 2014-
Present
Sales Representative regarding molecular and cancer diagnostics.
Develop new business to business opportunities and follow up with current clientelle.
Presentations for various diagnostic business’ .
Marketing Manager and Sales Leader.
Helena Laboratories, Beaumont, TX 2001 – 2014
Senior Technical Sales Representative
Directed all aspects of sales and support for a multi-state US Southwest territory with this premier manufacturer of
automated gel electrophoresis systems for different healthcare applications. Built and retained a portfolio of over
200 accounts, representing $2.1 million in annual sales. Personally trained and oriented staff and clients on product
lines, equipment and testing procedures. Scheduled account visits with lab managers, pathologists, medical
technicians, point-of-care coordinators, chemistry & hematology supervisors and distributors.
 Ranked as #1 in the US Western Region for selling the most SPIFE 4000 systems, the newest automated
electrophoresis system; also achieved the most US placements of the AggRAM – Platelet Aggregometer.
 Increased territory sales by a yearly average of 10% as Top 10% Sales Rep, while maintaining optimal customer
retention and loyalty levels during tenure.
 Recognized resource person in providing extensive support to the Product Development group in creating and
delivering cutting-edge solutions into very competitive marketplaces.
 Facilitated and evaluated 4 different focus groups each year to present new technology and review feedback on
product features and specs.
 Frequently served as guest lecturer in Chemistry departments at regional community colleges; also regularly
attended various industry tradeshows and conferences.
International Enzymes, San Marcos, CA 1998 – 2001
Product Manager
Responsible for coordinating productive relationships with hospitals and reference labs throughout the US,
representing a full reagent line, as well as quality controls, calibrators and calibration techniques, for this clinical
diagnostics company.
 Earned a positive reputation for meeting profit goals, providing exceptional account care and tenaciously
resolving client issues to achieve maximum order close rates.
 Maintained currency in industry advances, market trends and client feedback to assist the Product Development
unit deliver required product features.

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Scantibodies Laboratories, Santee, CA 1996 – 1998
Inside Sales Representative
Managed a full range of duties, including lead generation, order processing, customer interaction, technical support
and overall account development.
 Succeeded in building and maintaining a pipeline of qualified leads of research facilities and providers of
biological raw materials.
PREVIOUS EXPERIENCE
* Held senior professional positions in sale engineering and technical sales in a multi-state US Southwest territory
with Helena Laboratories in San Diego, CA .
* Consistently earned superior evaluations from top executives for turning around low-performing areas, achieving
maximum sales, ensuring optimal customer satisfaction and opening up profitable new territories.
* Gained hands-on expertise in sales presentations, lead generation, account retention, market knowledge,
product demos, equipment maintenance and close interaction with healthcare professionals and organizations.
EDUCATION
Columbus ParaProfessional Institute, Columbus, OH
AA. Degree in Chemistry
PROFESSIONAL TRAINING
* Finished multiple years worth of courses in technical support, product knowledge, sales techniques, negotiations
and customer service.
* Proficient in MS Office Suite and proprietary applications.
MILITARY
United States Navy
2
nd
Class Petty Officer, E-4/Sonar Technician
Performed a wide range of duties involving equipment installation, calibration, maintenance and repair, for
complex sonar systems.
* Selected for various shipboard groups, such as Navigational and Security Force Teams, as needed.
* Honorable Discharge.

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