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Marketing and sales

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Award-Winning Resume

Over 14 years in Medical Marketing and Sales promoting Medical Devices, Services and Pharmaceutical products.

5+ Years of Managerial Experience

Masters Degree in Business with a concentration in Marketing

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Marketing and sales

  1. 1. CENTRAL MARYLAND / MID-ATLANTIC REGION MROSE_2000@HOTMAIL.COM 443-570-2221 Margaret Rose Evans AWARD-WINNING Medical Sales and Marketing  14 Years of Medical Sales,Marketing & ManagementExperience o 5 as Director of Sales and Marketing  10 years of successful medical device/service sales and marketing experience  4 years of successful pharmaceutical sales and marketing experience  Extensive business developmentin the healthcare industryworking in many care settings:Acute, Post-Acute, private practice.  Authorized to work in the US for any employer WORK EXPERIENCE Director of Sales and Marketing (Mid-Atlantic Region) - 5 years KURE Pain Management - Annapolis,MD - April 2010 to October 2013  Multi-faceted marketing and sales managementjob:pain management,physical therapyand massage services. MainAchievement: TRIPLED the amount of new business coming into the company over a 3 year period. Company was recently sold to Private Equity. COO thanked me for my efforts and said I was a large reason for their success. Center for Vascular Medicine - Washington,DC - May 2014 to Present  Multi-faceted marketing and sales managementposition:Cardiovascular services Main Achievement: Increasednew patient numbers by 30% in first year Marketing Manager Responsibilities in the above roles  Responsible for creating and managing the budget,advertising (online,radio,communityand print), promotion and placementofmarketing materials and efforts,all design and layoutof everything used to marketthe organizations.  Responsible for name developmentand re-branding a company  Responsible for the promotion and opening ofnew locations. Worked with clinical leaders to build relations with physicians and market services and programs.  Developed plans thatpromoted major services and increased marketshare.  Provided senior-level supportby developing marketing communication strategies and tools that supported business plans and strategic goals.  Responsible for the planning and executing of publications,media activities,digital strategy, advertising,events and brand alignment. Guided strategic,messaging and approval level.  Oversaw advertising agency,vendors and other contractors to ensure thatmajor campaigns, advertising and other subcontracted requests metcorporate and initiative strategic plans.  Partnered closelywith executives and team leaders across the companyto define organizational bestpractices,plan/execute complexcommunications processes thatsupportthe organization’s strategy, and ensured organizational message consistencyand alignmentacross the companies.  Developed and implemented budgets for departmental needs as well as marketing budgets.  Provided marketing analysis reports to management.  Created departmental metrics reporting and used evidence-based practices to measure and improve campaigns.  Oversaw budget,costaccounting and tracking of expenses to ensure fiscal stewardship.
  2. 2. CENTRAL MARYLAND / MID-ATLANTIC REGION MROSE_2000@HOTMAIL.COM 443-570-2221  Contributed to the achievementof established departmentgoals and objectives and adhered to companypolicies,procedures,qualitystandards,and safety standards.Complied with governmental and accreditation regulations.  Partnered with other departments for the purpose ofinternal branding and event coordination.  Planned numerous successful corporate events and tracked attendance / ROI. Sales Manager Responsibilities in the above roles  Responsible for setting sales goals thataligned with (and exceeded) the CEO's revenue requirements  Responsible for hiring,training and managing Outside Sales Representatives.  Responsible for terminating underperformers  Responsible for some business developmentwhich entailed locating and securing expansion properties  Responsible for reportcreation, data analysis and strategy,CRM analysis and improvements  Sales training Skills Used Microsoft Office Programs CRM Knowledge for reporting improvement Account Executive (Annapolis, Washington DC, DE and Eastern Shore of MD) Kinetic Concepts Inc. (KCI) - San Antonio, TX - 2007 to 2010 Operating Room experience assisting surgeons with device application. Responsible for calling on various types of surgeons (General, Plastic, Vascular, Thoracic, OBGYN, cardiac and Orthopedic). Working knowledge ofsurgical procedures performed bylisted specialties.Extensive knowledge ofWound Care.  Responsible for managing 1.5 million dollars in business at21 hospitals.Experience working with GPOs and contract negotiations.  Responsible for the rental and sale of VAC Therapy Systems,Wound Care,Bariatric Care and Critical Care Surfaces to the hospitals and surgeons throughoutmyterritory.  Responsible for training nurses atall levels (management,clinical specialists,educators,floor nurses,O.R.nurses and ICU, SICU, CCU etc.).  Responsible for working with Materials Management,Central Sterile Supply, Purchasing and other administrative bodies ofhospitals. Regional Territory Manager Sirona Dental - Charlotte, NC - 2005 to 2007  Responsible for sales,marketing and distribution ofdental equipmentin a large territory.  Developed,builtand expanded distributor relationships to increase productdistribution through distributor representative sales organizations.  Managed distributor representatives in effective and successful sale and distribution ofdental instruments. Senior Professional Sales Representative Glaxo Smith Kline - Research Triangle Park,NC - 2001 to 2004  Conducted surgical preceptorships and worked surgical procedures for the purpose ofpromoting urological therapies in the area of BPH.  Knowledgeable on formularycoverage and hospital protocols.  Effectively sold Central Nervous System (CNS) products in the Baltimore Area.  Sold to the hospital and independentphysician groups in the territory.
  3. 3. CENTRAL MARYLAND / MID-ATLANTIC REGION MROSE_2000@HOTMAIL.COM 443-570-2221  Heavy sales concentration in OB/GYN, Cardiology,Urology, Infectious Disease and Neurology. Some knowledge in Psychiatry and Oncology.  Planned and conducted 43 educational programs in 2003.Assigned to entertaining physicians at corporate events.  Responsible for managing thoughtleader relationships and training. EDUCATION M.S. in Business Management University of Maryland (University College) - College Park,MD 2000 B.A. in Political Science University of Delaware - Newark,DE 1995 SKILLS Microsoft Office Programs and CRMImplementation/management AWARDS Medical Device Sales Awards • Regional and National Winner- KCINew ProductLaunch Sales Contest,Q1 2009 • Ranked in top 15% at KCI for VAC sales through June 2009 • Received KCI Certificate of Achievement Award – 2008 yr. end • Finished 2007 atKCI at 101% to revenue plan—onlyAcute Account Executive in Districtto achieve over100% in 2007 • First and Only A.E. to sell VACs to a V.A. in United States in 2008 (sold 10 VACs-$161,800) • First A.E. to conducta Budget ImpactModel (BIM) in Mid-Atlantic region-July2008 • DistrictLeader for BIMS in 2008 (4 total) • First VAC AE to sell Simplace (new product) in an Acute Care Setting in United States. • KCI Customer Loyalty Award-AE with the mostReady Care Programs setup and implemented in Region and possiblyUSA (11 total) • Ranked 4 out of 14 national representatives for Sirona Dental – 2006 • Sirona Dental Territory Manager ROOKIE OF THE YEAR Winner- 2005 Pharmaceutical SalesAwards • EMERALD WINNERS CIRCLE winner-2003 (received in 2004) #12 Sales Representative (509 total) nationally(top 3%) – 2003 • #3 Sales Representative (32 total) Regionally(top 9%) – 2003 • Regional Sales ContestWinner for Main Product-2004 • Received 9 spiritawards for Achievement and Teamwork – 2002 • Received 9 letters of Congratulations for performance from Senior Management - 2001 - 2002 • Received the highestratings on performance appraisals
  • KayleeHastings

    Jul. 30, 2021

Award-Winning Resume Over 14 years in Medical Marketing and Sales promoting Medical Devices, Services and Pharmaceutical products. 5+ Years of Managerial Experience Masters Degree in Business with a concentration in Marketing


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