An experienced healthcare marketer focused on achieving business goals with strengths in business analysis, strategy and innovation.

1. David Morrell
Healthcare Marketing
Email: hello.david.morrell@gmail.com
Phone: 847-665-9588
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2. Industry Specialty
• Hospital Specialty Pharmaceuticals
• Primary Care Pharmaceuticals
• Hospital Medical Supplies
• Animal Health/ Veterinary Reference Laboratory
Diagnostics
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3. Skills
Marketing
• Marketing Strategy
• Product Management
• Campaign Management
• Marketing and Data Analytics
• Sales Forecasting and Financial
Planning
• Competitive Intelligence
• Pricing Strategy and Contract
Management
• Application of Information
Technology
Sales Operations
• Sales Reporting and Sales
Analytics
• Sales Force Sizing and Territory
Alignment
• Quotas and Incentives
• Customer Relationship
Management (CRM) tools
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4. VetPathDx 2013-
2014
Marketing Director
A Chicago-based healthcare start-up company serving the
veterinary community by providing high quality diagnostic
reference laboratory services based on Trust, Value and
Innovation.
Responsible for developing innovative and economical go to
market strategies to promote VetPathDx.
• Developed VetPathDx strategic position in market and acquired
new customers by effectively countering much larger national
competitors.
• Successfully increased VetPathDx market opportunity 300% by
expanding geographic reach with a cost-effective telemarketing
strategy, related support tools and revised order management
process.
Experience
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5. Sakonent 2012-
2013
Client Director
A Customer Relationship Management (CRM) consulting
firm, based in Willis Tower, Chicago, IL.
Responsibilities included managing client relationships while
delivering CRM and Marketing Strategy projects with a
multi-national team.
• Successfully delivered projects for diverse clients such as
EHOB (medical device company), Banking Administration
Institute (BAI), and Industrial Electric & Wire Company
(IEWC).
Experience
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6. AbbVie (Formerly Abbott)
2011-2012
Associate Marketing Director
A large research-based bio-pharmaceuticals company, formerly a division
of Abbott Laboratories. AbbVie formally became an independent
company in January, 2013.
• Responsibilities included leading a team of three marketing managers
responsible for local marketing strategy development for
Cardiovascular Care. Group was composed of four cardiovascular
retail pharmaceuticals, with a sales force of over 1000
representatives and over $2 BN in annual sales.
• Led cross-functional teams of field sales, marketing, managed care
and others in an innovative series of workshops to identify regional
marketing insights and create strategies resulting in 50 customized
marketing plans targeting high risk and high volume geographies,
significantly contributing to sales goal achievement exceeding $2
billion in annual sales. The initiative far exceeded the planned goal
of 10 strategies and resulted in recognition by senior management
with a division President’s Award.
Experience
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7. AbbVie (Formerly Abbott)
2005-2010
Senior Product Manager
Performed marketing roles with AbbVie’s Anesthesia business including
brand and financial planning, marketing campaign development,
contracting strategy and competitive intelligence.
• Led an innovative contracting and sales strategy, resulting in greater
than expected sales and share retention, exceeding annual margin
goal of $114 Million by 10%. The initiative resulted in recognition by
senior management with the first ever division Marketing All Star
Award.
• Within 30 days of announcement of generic competition to largest
product, developed and trained sales force on promotional tools and
contract management tools to increase customer retention, resulting
in greater than anticipated share retention. Competition was forced to
delay market entry by 6 months due to lack of wins. Customer
retention efforts resulted in 14% greater than planned sales volume
and protected $125 million in annual sales margin. Effort recognized
by senior management with a division President’s Award.
Experience
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8. AbbVie (Formerly Abbott)
2002-2004
Senior Manager of Information Technology Planning & Strategy
Developed annual Commercial Information Technology investment
plan with over $70 million annual budget.
• Led project to integrate Hospital Anesthesia Team into AbbVie
in four months during Hospira spin-off from Abbott.
Successfully integrated $400 million Anesthesia business under
budget and ahead of schedule without customer disruption,
resulting in recognition by senior management with a division
President’s Award.
• Led development of Information Technology Strategy and Long
Range Investment Plan through a participative process with
senior PPD leadership resulting in a final executive
presentation and adoption of recommendations.
Experience
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9. Scient, Incorporated (formerly iXL)
2000 – 2001
Client Services Director
A now defunct internet-based consulting firm with quarterly
revenues of US$100 million and 1,180 employees at its
height in 2000, before filing for bankruptcy in 2002.
• Directed high value consulting assignments for major
clients with overall accountability for customer satisfaction,
staff management and project delivery.
• Developed and marketed a new product offering with a
dedicated sales team and creative marketing, resulting in
significant client wins.
Experience
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10. 10
Accenture (formerly Andersen Consulting) 1996
- 1999
Experienced Manager - Business Process Competency, Food & Pharmaceuticals
A multinational management consulting, technology services and outsourcing company.
The world's largest consulting firm measured by revenues and is a member of the
Fortune Global 500 list.
• Guided global clients in successful implementations of key client business strategies.
• Led multi-national team to implement a complex system for manufacturing, financials,
and order management for Motorola in Brazilian manufacturing field location in only
four months to support Motorola’s international cellular strategy.
BP (formerly Amoco Corporation) 1990
- 1996
BP, sometimes referred to as British Petroleum, is a large British multinational oil and
gas company
Accountant/ Project Manager
• Project Management of successful large Business Process Re-engineering initiatives in
multi-year program for several of BP’s business units, completing projects of greater
Experience

11. Education and Achievements
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Northwestern University, Kellogg School of Management: Masters of
Business Administration, MBA, August 2003
• Marketing & Finance; Concentration in Health Industry Management; Deans List
Western IL University: BA, Accountancy, May 1990
• Cum Laude
Certified Public Accountant, (CPA) 1999
• The Board of Examiners University of Illinois, License 75,132
US Army: Enlisted 1982-1985; Illinois National Guard 1985-1990; Officer
Candidate School Graduate – 1988
• Honorably discharged 2nd Lieutenant - 1992