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CENTRAL MARYLAND / MID-ATLANTIC REGION
MROSE_2000@HOTMAIL.COM
443-570-2221
Margaret Rose Evans
AWARD-WINNING Medical Sales and Marketing
 14.5 Years of Medical Sales,Marketing & Management
o 5 years in management
 10 years of successful medical device/service sales and marketing experience
 4 years of successful pharmaceutical sales and marketing experience
 Extensive business developmentin the healthcare industryworking in many care settings:Acute,
Post-Acute, private practice. Experience working with IDNs and negotiating contracts.
 Numerous Sales Awards (see bottom ofresume)
WORK EXPERIENCE
Director of Sales and Marketing (Mid-Atlantic Region) - 5 years
Center for Vascular Medicine - Washington,DC - May 2014 to Present
 Multi-faceted marketing and sales managementposition:Cardiovascular
services Main Achievement: Increasednew patient numbers by 30% in
first year
KURE Pain Management - Annapolis,MD - April 2010 to October 2013
 Multi-faceted marketing and sales managementjob:pain management,physical therapyand
massage services. MainAchievement: TRIPLED the amount of new business coming into the
company over a 3 year period. Company was recently sold to Private Equity.
Sales Manager Responsibilities (in the above roles)
 Responsible for setting sales goals thataligned with (and exceeded) the CEO's revenue
requirements
 Responsible for hiring,training and managing Outside Sales Representatives.
 Responsible for terminating underperformers and promoting successful representatives.
 Responsible for some business developmentwhich entailed locating and securing expansion
properties,partnering with strategic vendors to grow the business and looking for new revenue
streams.
 Responsible for reportcreation, data analysis and strategy, senior-level managementpresentations
 CRM analysis and improvements
 Responsible for coordinating and running sales meetings
Skills Used
Microsoft Office Programs
CRM Knowledge for reporting improvement
Marketing Manager Responsibilities (in the above roles)
CENTRAL MARYLAND / MID-ATLANTIC REGION
MROSE_2000@HOTMAIL.COM
443-570-2221
Marketing Manager Responsibilities (in the above roles)
 Responsible for name developmentand re-branding a company.Accountable for leading the
definition,design,execution and measurementofall HCP and Consumer-oriented marketing
strategies,tactics and activities to deliver on the brand's objectives.
 Responsible for the promotion and opening ofnew locations.Worked with clinical leaders to build
relations with physicians and marketservices and programs.
 Developed plans thatpromoted major services and increased marketshare. Responsible for
leading the following key work: marketing strategies (PSP),brand positioning,core messaging and
campaign,new markets/channel development,sales integration,sales execution and ROI analysis.
 Provided senior-level supportby developing marketing communication strategies and tools that
supported business plans and strategic goals.
 Responsible for the planning and executing of publications,media activities,digital strategy,
advertising,events and brand alignment. Guided strategic,messaging and approval level.
 Oversaw advertising agency,vendors and other contractors to ensure thatmajor campaigns,
advertising and other subcontracted requests metcorporate and initiative strategic plans.
 Partnered closelywith executives and team leaders across the companyto define organizational
bestpractices,plan/execute complexcommunications processes thatsupportthe organization's
strategy, and ensured organizational message consistencyand alignmentacross the companies.
 Developed and implemented budgets for departmental needs as well as marketing budgets.
 Provided marketing analysis reports to management.
 Created departmental metrics reporting and used evidence-based practices to measure and
improve campaigns.
 Oversaw budget,costaccounting and tracking of expenses to ensure fiscal stewardship.
 Contributed to the achievementof established departmentgoals and objectives and adhered to
companypolicies,procedures,qualitystandards,and safety standards.Complied with
governmental and accreditation regulations.
 Partnered with other departments for the purpose ofinternal branding and event coordination.
 Planned numerous successful corporate events and tracked attendance / ROI.
Account Executive
Kinetic Concepts Inc. (KCI) - San Antonio, TX - 2007 to 2010
 Operating Room experience assisting surgeons with device application.
 Responsible for calling on various types of surgeons (General, Plastic,Vascular,Thoracic, OBGYN,
cardiac and Orthopedic). Working knowledge ofsurgical procedures performed bylisted specialties.
Extensive knowledge ofWound Care.
 Responsible for managing 1.5 million dollars in business at21 hospitals.Experience working with
GPOs and contract negotiations.
 Responsible for the rental and sale ofVAC Therapy Systems,Wound Care,Bariatric Care and
Critical Care Surfaces to the hospitals and surgeons throughoutmyterritory.
 Responsible for training nurses atall levels (management,clinical specialists,educators,floor
nurses,O.R nurses and ICU,SICU, CCU etc.).
 Responsible for working with Materials Management,Central Sterile Supply, Purchasing and other
administrative bodies ofhospitals.
Regional Territory Manager
Sirona Dental - Charlotte, NC - 2005 to 2007
 Responsible for sales,marketing and distribution ofdental equipmentin a large territory.
 Developed,builtand expanded distributor relationships to increase productdistribution through
distributor representative sales organizations.
CENTRAL MARYLAND / MID-ATLANTIC REGION
MROSE_2000@HOTMAIL.COM
443-570-2221
 Managed distributor representatives in effective and successful sale and distribution ofdental
instruments.
Senior Professional Sales Representative
Glaxo Smith Kline - Research Triangle Park,NC - 2001 to 2004
 Conducted surgical preceptorships and worked surgical procedures for the purpose ofpromoting
urological therapies in the area of BPH.
 Knowledgeable on formularycoverage and hospital protocols.
 Effectively sold Central Nervous System (CNS) products in the Baltimore Area.
 Sold to the hospital and independentphysician groups in the territory.
 Heavy sales concentration in OB/GYN, Cardiology,Urology, Infectious Disease and Neurology.
Some knowledge in Psychiatry and Oncology.
 Planned and conducted 43 educational programs in 2003.Assigned to entertaining physicians at
corporate events.
 Responsible for managing thoughtleader relationships and training.
EDUCATION
M.S. in Business Management
University of Maryland (University College) - College Park,MD
2000
B.A. in Political Science
University of Delaware - Newark,DE
1995
SKILLS
Microsoft Office Programs and CRMImplementation/management
AWARDS
Medical Device Sales Awards
• Regional and National Winner- KCINew ProductLaunch Sales Contest,Q1 2009
• Ranked in top 15% at KCI for VAC sales through June 2009
• Received KCI Certificate of Achievement Award – 2008 yr. end
• Finished 2007 atKCI at 101% to revenue plan—onlyAcute Account Executive in Districtto achieve
over100% in 2007
• First and Only A.E. to sell VACs to a V.A. in United States in 2008 (sold 10 VACs-$161,800)
• First A.E. to conducta Budget ImpactModel (BIM) in Mid-Atlantic region-July2008
• DistrictLeader for BIMS in 2008 (4 total)
• First VAC AE to sell Simplace (new product) in an Acute Care Setting in United States.
• KCI Customer Loyalty Award-AE with the mostReady Care Programs setup and implemented in Region
and possiblyUSA (11 total)
• Ranked 4 out of 14 national representatives for Sirona Dental – 2006
• Sirona Dental Territory Manager ROOKIE OF THE YEAR Winner- 2005
Pharmaceutical SalesAwards
• EMERALD WINNERS CIRCLE winner-2003 (received in 2004)
CENTRAL MARYLAND / MID-ATLANTIC REGION
MROSE_2000@HOTMAIL.COM
443-570-2221
#12 Sales Representative (509 total) nationally(top 3%) – 2003
• #3 Sales Representative (32 total) Regionally(top 9%) – 2003
• Regional Sales ContestWinner for Main Product-2004
• Received 9 spiritawards for Achievement and Teamwork – 2002
• Received 9 letters of Congratulations for performance from Senior Management - 2001 - 2002
• Received the highestratings on performance appraisals

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Sales and marketing resume

  • 1. CENTRAL MARYLAND / MID-ATLANTIC REGION MROSE_2000@HOTMAIL.COM 443-570-2221 Margaret Rose Evans AWARD-WINNING Medical Sales and Marketing  14.5 Years of Medical Sales,Marketing & Management o 5 years in management  10 years of successful medical device/service sales and marketing experience  4 years of successful pharmaceutical sales and marketing experience  Extensive business developmentin the healthcare industryworking in many care settings:Acute, Post-Acute, private practice. Experience working with IDNs and negotiating contracts.  Numerous Sales Awards (see bottom ofresume) WORK EXPERIENCE Director of Sales and Marketing (Mid-Atlantic Region) - 5 years Center for Vascular Medicine - Washington,DC - May 2014 to Present  Multi-faceted marketing and sales managementposition:Cardiovascular services Main Achievement: Increasednew patient numbers by 30% in first year KURE Pain Management - Annapolis,MD - April 2010 to October 2013  Multi-faceted marketing and sales managementjob:pain management,physical therapyand massage services. MainAchievement: TRIPLED the amount of new business coming into the company over a 3 year period. Company was recently sold to Private Equity. Sales Manager Responsibilities (in the above roles)  Responsible for setting sales goals thataligned with (and exceeded) the CEO's revenue requirements  Responsible for hiring,training and managing Outside Sales Representatives.  Responsible for terminating underperformers and promoting successful representatives.  Responsible for some business developmentwhich entailed locating and securing expansion properties,partnering with strategic vendors to grow the business and looking for new revenue streams.  Responsible for reportcreation, data analysis and strategy, senior-level managementpresentations  CRM analysis and improvements  Responsible for coordinating and running sales meetings Skills Used Microsoft Office Programs CRM Knowledge for reporting improvement Marketing Manager Responsibilities (in the above roles)
  • 2. CENTRAL MARYLAND / MID-ATLANTIC REGION MROSE_2000@HOTMAIL.COM 443-570-2221 Marketing Manager Responsibilities (in the above roles)  Responsible for name developmentand re-branding a company.Accountable for leading the definition,design,execution and measurementofall HCP and Consumer-oriented marketing strategies,tactics and activities to deliver on the brand's objectives.  Responsible for the promotion and opening ofnew locations.Worked with clinical leaders to build relations with physicians and marketservices and programs.  Developed plans thatpromoted major services and increased marketshare. Responsible for leading the following key work: marketing strategies (PSP),brand positioning,core messaging and campaign,new markets/channel development,sales integration,sales execution and ROI analysis.  Provided senior-level supportby developing marketing communication strategies and tools that supported business plans and strategic goals.  Responsible for the planning and executing of publications,media activities,digital strategy, advertising,events and brand alignment. Guided strategic,messaging and approval level.  Oversaw advertising agency,vendors and other contractors to ensure thatmajor campaigns, advertising and other subcontracted requests metcorporate and initiative strategic plans.  Partnered closelywith executives and team leaders across the companyto define organizational bestpractices,plan/execute complexcommunications processes thatsupportthe organization's strategy, and ensured organizational message consistencyand alignmentacross the companies.  Developed and implemented budgets for departmental needs as well as marketing budgets.  Provided marketing analysis reports to management.  Created departmental metrics reporting and used evidence-based practices to measure and improve campaigns.  Oversaw budget,costaccounting and tracking of expenses to ensure fiscal stewardship.  Contributed to the achievementof established departmentgoals and objectives and adhered to companypolicies,procedures,qualitystandards,and safety standards.Complied with governmental and accreditation regulations.  Partnered with other departments for the purpose ofinternal branding and event coordination.  Planned numerous successful corporate events and tracked attendance / ROI. Account Executive Kinetic Concepts Inc. (KCI) - San Antonio, TX - 2007 to 2010  Operating Room experience assisting surgeons with device application.  Responsible for calling on various types of surgeons (General, Plastic,Vascular,Thoracic, OBGYN, cardiac and Orthopedic). Working knowledge ofsurgical procedures performed bylisted specialties. Extensive knowledge ofWound Care.  Responsible for managing 1.5 million dollars in business at21 hospitals.Experience working with GPOs and contract negotiations.  Responsible for the rental and sale ofVAC Therapy Systems,Wound Care,Bariatric Care and Critical Care Surfaces to the hospitals and surgeons throughoutmyterritory.  Responsible for training nurses atall levels (management,clinical specialists,educators,floor nurses,O.R nurses and ICU,SICU, CCU etc.).  Responsible for working with Materials Management,Central Sterile Supply, Purchasing and other administrative bodies ofhospitals. Regional Territory Manager Sirona Dental - Charlotte, NC - 2005 to 2007  Responsible for sales,marketing and distribution ofdental equipmentin a large territory.  Developed,builtand expanded distributor relationships to increase productdistribution through distributor representative sales organizations.
  • 3. CENTRAL MARYLAND / MID-ATLANTIC REGION MROSE_2000@HOTMAIL.COM 443-570-2221  Managed distributor representatives in effective and successful sale and distribution ofdental instruments. Senior Professional Sales Representative Glaxo Smith Kline - Research Triangle Park,NC - 2001 to 2004  Conducted surgical preceptorships and worked surgical procedures for the purpose ofpromoting urological therapies in the area of BPH.  Knowledgeable on formularycoverage and hospital protocols.  Effectively sold Central Nervous System (CNS) products in the Baltimore Area.  Sold to the hospital and independentphysician groups in the territory.  Heavy sales concentration in OB/GYN, Cardiology,Urology, Infectious Disease and Neurology. Some knowledge in Psychiatry and Oncology.  Planned and conducted 43 educational programs in 2003.Assigned to entertaining physicians at corporate events.  Responsible for managing thoughtleader relationships and training. EDUCATION M.S. in Business Management University of Maryland (University College) - College Park,MD 2000 B.A. in Political Science University of Delaware - Newark,DE 1995 SKILLS Microsoft Office Programs and CRMImplementation/management AWARDS Medical Device Sales Awards • Regional and National Winner- KCINew ProductLaunch Sales Contest,Q1 2009 • Ranked in top 15% at KCI for VAC sales through June 2009 • Received KCI Certificate of Achievement Award – 2008 yr. end • Finished 2007 atKCI at 101% to revenue plan—onlyAcute Account Executive in Districtto achieve over100% in 2007 • First and Only A.E. to sell VACs to a V.A. in United States in 2008 (sold 10 VACs-$161,800) • First A.E. to conducta Budget ImpactModel (BIM) in Mid-Atlantic region-July2008 • DistrictLeader for BIMS in 2008 (4 total) • First VAC AE to sell Simplace (new product) in an Acute Care Setting in United States. • KCI Customer Loyalty Award-AE with the mostReady Care Programs setup and implemented in Region and possiblyUSA (11 total) • Ranked 4 out of 14 national representatives for Sirona Dental – 2006 • Sirona Dental Territory Manager ROOKIE OF THE YEAR Winner- 2005 Pharmaceutical SalesAwards • EMERALD WINNERS CIRCLE winner-2003 (received in 2004)
  • 4. CENTRAL MARYLAND / MID-ATLANTIC REGION MROSE_2000@HOTMAIL.COM 443-570-2221 #12 Sales Representative (509 total) nationally(top 3%) – 2003 • #3 Sales Representative (32 total) Regionally(top 9%) – 2003 • Regional Sales ContestWinner for Main Product-2004 • Received 9 spiritawards for Achievement and Teamwork – 2002 • Received 9 letters of Congratulations for performance from Senior Management - 2001 - 2002 • Received the highestratings on performance appraisals