Isuzu Digital Strategy Campaign
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This document outlines a 12-month, $12 million digital strategy campaign to create an international brand. The campaign will use $10 million for social media and internet advertising and $2 million to revamp the website. The goals are to organically draw consumers to the site, increase brand awareness, and increase sales by focusing on lead generation, engagement, and building an online community. Progress will be measured using key performance indicators related to traffic, clicks, conversions, and sales.
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viral marketing and advertising strategies have strategies which will help in understanding marketing technologies and new ways of marketing strategy
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Isuzu Digital Strategy Campaign
- 2. BIG IDEA = Create an International Brand
- 3. Industrial Businesses Companies with a need for commercial vehicles Small percentage of pick-up market
- 4. Organically draw consumers to the site Increase brand awareness Increase sales
- 5. $12 Million budget $10 MILLION= SOCIAL MEDIA & INTERNET ADVERTISING $2 MILLION= WEBSITE REVAMP
- 6. 12 months long 2 months to prepare 10 months of campaign time PREP TIME CAMPAIGN RUN TIME TWO MONTHS TEN MONTHS
- 7. Currently use: Twitter Facebook YouTube Use these sites to: Communicate Problem solve Raise awareness of events Raise awareness of new product
- 8. Create email campaign Compelling Engaging Interesting/useful information Benefits of campaign: Lead generation Drive word of mouth Build online community
- 9. Homepage not mobile friendly Small, Hard to read without zooming in, Unprofessional Will use $2 million of budget to update site
- 10. Lead Generation Click through rate # of unique visitors Conversion Conversion rate Dwell Time Avg. page views per visit Rate of return visits Revenue ROI