Adv 420 final
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P&G outlined a digital strategy to increase engagement and sales. The plan was to increase traffic to their website and social media by 15% within 6 months through targeted campaigns. They allocated 35% of their annual budget to digital marketing including search, social media, and mobile. The goals were to reach key audiences like young parents through relevant content and commercials. They focused their SEO and paid search on high volume keywords related to their products and planned to increase spending during peak months to gain more clicks and traffic.
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P&G
P&G is a Fortune 500 company founded in 1837 that manufactures consumer goods. It operates in over 180 countries with 50 leading brands. P&G touches the lives of 4.4 billion consumers globally and generated $82.56 billion in revenue in 2011. The company aims to improve lives through innovative products and expanding into new markets and product categories. P&G uses strategies such as acquisitions, research and development, advertising, and moving into pet care to continue growing and touching more lives.
P&G
P&G is a global consumer goods company with over 65 brands in beauty, grooming, healthcare, snacks, fabrics, and home care. It has become successful through international expansion, connecting with scientists worldwide through its R&D department, and shifting to more emotional consumer-centric marketing. Though P&G faced issues like rising costs and struggling against rivals, it overcame challenges by focusing on design thinking, creating iconic brands, innovative marketing like neuromarketing, tackling the recession through promotions, and leveraging social media. Going forward, P&G can further focus on major brands, digital marketing, and leveraging e-commerce.
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Coca-Cola aims its products mainly at teens and young adults through television advertising. It sells products worldwide at reasonable prices to attract its target demographics. Coca-Cola's goals include increasing sales by 3% through targeted social media campaigns and building popularity among youth. The proposal outlines using social media like Facebook, contests and ads to engage consumers and increase brand loyalty, visibility and sales over 6-12 months. Progress will be tracked through metrics like website traffic, feedback and sales numbers.
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P&G is a Fortune 500 company founded in 1837 that manufactures consumer goods. It operates in over 180 countries with 50 leading brands. P&G touches the lives of 4.4 billion consumers globally and generated $82.56 billion in revenue in 2011. The company aims to improve lives through innovative products and expanding into new markets and product categories. P&G uses strategies such as acquisitions, research and development, advertising, and moving into pet care to continue growing and touching more lives.
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This presentation analyzes the different strategies adopted by multinational enterprises (MNEs) to coordinate their international operations. It describes international, multi-domestic, global, and transnational strategies, highlighting their strengths and weaknesses. As a case study, it examines Procter & Gamble's strategy over time, from initially using an international approach in the 1930s, to adopting multi-domestic and eventually transnational strategies as it expanded globally. The transnational strategy allows P&G to balance global efficiency with local responsiveness but also poses management challenges to coordinate decision-making across subsidiaries.
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- The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation founded in 1837 and headquartered in Cincinnati, Ohio.
- P&G manufactures a wide range of consumer products including pet foods, cleaning agents, and personal care products that are sold in over 180 countries worldwide.
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Procter & Gamble was founded in 1837 by William Procter and James Gamble. It originally produced candles and soap but pivoted to soap production for the Union army during the Civil War. Today, P&G operates across 180 countries and is organized into two global business units: Health and Well-Being and Beauty. Its largest segments are Fabric and Home Care, Beauty, and Baby Care and Family Care. P&G aims to acquire 1 billion new consumers by 2015 through expansion in developing markets and increasing productivity across operations.
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Sunrise Promotions is a sales promotions agency that has specialized in customer and employee acquisition and retention since 1995. They develop marketing solutions and campaigns to deliver measurable ROI for clients. Their services include warehousing and fulfillment, program management, measurement and tracking, ROI analysis, promotional marketing, creative development, and legal and print production. They help clients generate traffic, build loyal customer bases, acquire and retain employees, and increase brand awareness through various promotional methods like interactive web and on-site promotions, custom character marketing, sports licensing, digital rewards, loyalty programs, creative coupon programs, and dimensional direct mail campaigns.
Digital advertising - Generating Leads & Sales [Strategic Alliancez]
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Muhammad Eltiti - Digital Marketing Consultant
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
Argyle CMO ThinkTank Boston
This document discusses how programmatic technology enables customer-centric marketing. It notes that a customer's journey occurs across multiple touchpoints and that programmatic advertising helps overcome barriers to understanding customers by targeting the right person at the right time and place. Programmatic spending has grown significantly in recent years and will account for most display ad spending by 2017. Several major brands are adopting programmatic advertising and seeing improved results and ROI. The document advocates using first-party data and programmatic buying to drive more profitable marketing and improve the customer experience with relevant messages.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
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Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
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Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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Adv 420 final
- 1. Proctor and Gamble Digital Strategy By: Kristen Wozniak
- 2. P&G Purpose
- 3. Consumer Understanding Innovation Brand-Building Go-to-Market Capabilities Scale Campaign Plan
- 4. Increase traffic through website, social media platforms Increase profits by 15% within 6 months for the Create new innovations and reach out to customers for ideas Goals of the Campaign
- 5. Pampers and Tide count for 90% of P&G annual budget (WSJ) Young mothers and families buyer persona profiles Commercials for young parents “Proud sponsor of moms” Audience
- 6. Digital marketing budget 35% of annual budget Includes search engines, social, online video, and mobile Cut traditional ad spending by 14%, ineffective Digital marketing reaches specific audience Digital Budget
- 7. Cost per click budget $15,000 per month Increase cost per clicks during January and February During this time 100,000 more clicks during those months $49,000 per month for digital strategy Annual budget around $10 million Cost Per Click
- 8. Most effective way to get traffic to P&G Microwebsites with personal URLS( Pampers.com) Keywords customers use Top keywords: Tide coupons, free, baby, Pampers, best detergent SEO
- 9. Blogs Microwebsites, Facebook, Twitter, Instagram, Linkedin Give feedback, listen to customers Phrases buyers are used to Updated content Engaging Media
- 10. Fulfill P&G’s purpose through digital strategy(5) Increase sales by 15% and gain more traffic Gain customer loyalty, produce products that people can rely on P&G Digital Strategy Impact for Success