1. Safety Scooters
Marketing Pitch
April 26th, 2013

2. Eunoia Mission Statement
Eunoia is the shortest English word containing all five main
vowels. It is derived from Greek meaning "well mind" or
"beautiful thinking." It is also a rarely used medical term referring
to a state of normal mental health. Our purpose is to build longterm, mutually beneficial relationships with our clients by using
our knowledge, experience and creativity to communicate
their brands effectively. We bring client companies to the right
audience, with the right message, in the right places. We
specialize in helping companies communicate within the public
sphere to effectively reach customers, employees, and
stakeholders.

3. Safety Scooters Campaign
 Target Market
 Florida (Orlando, Miami and Jacksonville)
 Objectives
 Decrease drunk driving accidents
 Increase company awareness by 30% in 3 months
 Form professional relationships with clubs and bars
 Theme
 Safety this holiday season (New Years)
 Rationale
 Cheaper alternative to public transit

4. Safety Scooters Campaign
 Point of Purchase Media: Cocktail Napkins
 Soft Launch in November and December.
 Print Media: Magazine Ad
 Placement in end of year issues.
 Other Media: Radio Ad
 Hard Launch in the days before New Year’s.

5. Napkin Ad
 We will form relationships with bars and clubs in
Jacksonville, Orlando and Miami in the weeks
leading up to New Years Eve, distributing cocktail
napkins with Safety Scooters messaging as a soft
launch of the service.
 Additional napkins will be given to bars and clubs
on December 30 to ensure they have napkins for
New Year’s Eve.

6. Napkin Ad
 1-Ply White Beverage Napkins from
absorbentprinting.com
 When ordering 10,000: $38.08 per 1,000
($.038 per napkin)
 Total Cost for 40,000: $1,523.20

11. Magazine Ad Placement
 Brink
 Reach young trendsetting adults who live in Florida
 Circulation: Print 15,000+, iPad 10,000
 Back cover: $1,700 in December/January issue
 Florida Monthly
 Reach people from 20s to 50s who live and travel in Florida
 Circulation: 116,000
 Full-page ad: $7,282 in November and December issues
 Florida Travel & Lifestyle
 Reach people from 20s to 50s who live and travel in Florida
 Circulation: 100,000 (Total Print Audience 300,000)
 Full-page ad: $11,440 in November/December issue

13. Radio Ad Placement
 New Years Eve themed advertising on three types of radio
stations: Top 40, Country and Adult Contemporary. These
radio stations will be targeting the 21-29 year olds who live in
Miami, Jacksonville and Orlando. Ads will run from December
27- January 1; 6 ads a day on each station.
 Jacksonville: $65 per 30 second ad
 Orlando: $203 per 30 second ad
 Miami: $194 per 30 second ad
 Total Radio Ad Cost: $49,896

14. Overall Message
 Increase brand awareness
 Decrease drunk driving during Holiday season and beyond
 Campaign can be applied nationwide