The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.

1. Digital Marketing Proposal
Understanding Digital Marketing
Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343

2. Digital, Social and Search Marketing
Visibility Awareness Engagement Branding Leads
You are there only if
they can find you
Provide information
to engage people
ongoing basis.
Generate awareness
of your products or
services
Build Trust &
Credibility with
potential customer
Develop capability for
people to contact you
online.

3. Achieve Social Search Marketing Goal
a. Responsive Website
b. Social Media Optimization
c. Review Site Profiles and Replies
d. Search Engine Optimization
a. Search Engine Marketing & Optimization
b. Social media Optimization and Marketing
c. Review Site Profiles and Replies
d. Display Ad Campaigns
e. Affiliate Mobile (SMS) and Email Campaigns
a. Request and Recommendation
b. Referral and Influencer Program
c. Email Sign-ups
d. Display Ad Campaigns
e. Blogger Outreach
a. Referral Program
b. Email Marketing
c. Loyalty Program
Awareness
Considerations
Engagement
Loyalty

4. Implementation Scope
Website Micro site SEO SMO ORM
Phase – I

5. Implementation Scope
Email SMS Display Ads SEM & SMM Mobile
Phase – II

6. Thanks!
Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343

7. Thanks!
Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343