This branding design proposal outlines the services, process, and costs for redesigning a client's brand. Key services include researching market trends and competitors, developing a brand strategy and identity, finalizing designs, and presenting the new brand. The total estimated cost is $4,400 plus applicable taxes. The proposal details each stage of the process, including timeframes, communication methods, and additional offerings. It provides an overview of the agency, its awards, team, and case studies. The next steps and statement of work clarify contractual obligations and payment terms for both parties.

1. Branding
Design
Proposal
Template
Project proposal – (proposal name)
Client – (client name)
Delivered on – (submission date)
Submitted by – (user _assigned)

2. Dear (Client_name),
Thank you for reaching out to us for your brand design needs. We will work towards transforming your company
vision
and strategy into an original brand and online experience that will connect with customers more effectively.
We ensure that with our expertise, your company will be able to achieve the below mentioned goals-
• Unique brand proposition to gain advantage in competitive market.
• Social media presence on most used websites like – LinkedIn, Facebook, Twitter, Instagram etc.
• Communication of organizational objectives via brand aesthetic for increasing customer loyalty.
• Add text here
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We will prepare the initial design phase of the project to give you appropriate look and feel of the brand and design
hierarchy.
Feel free to contact us for more information.
Sincerely,
(company_name)
Cover Letter for Branding Design Services
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3. Project Context and Objectives
Your Investment
Statement of Work and Contract
Next Steps
Our Process –
• Plan of Action
• Scope of Services
• Time frame
• Mode of Communication
• Additional service offerings
Company Overview
• Why Us
• About Us
• Most recent awards
• Our Team
Our Past Experience
• Client Testimonials
• Case Study
Table of
Contents
3

4. Project Context and Objectives
Your Investment
Statement of Work and Contract
Next Steps
Our Process –
• Plan of Action
• Scope of Services
• Time frame
• Mode of Communication
• Additional service offerings
Company Overview
• Why Us
• About Us
• Most recent awards
• Our Team
Our Past Experience
• Client Testimonials
• Case Study
Table of
Contents
4

5. Project Context and Objectives for Branding Design Services
Objectives
Context We have identified that your company (client name) is facing decreased
brand integrity, low customer engagement and loyalty challenges, due to
which your value proposition has been hampered.
The company is also facing challenges related to declining sales volume.
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Develop a brand that is up do date with the latest market trends and clearly communicates your company’s core values and vision.
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PROJECT
Analyze competitor’s branding and promotion strategies and develop your own unique brand for long term sustainability, higher customer
engagement and loyalty.
Create awareness about client’s products and service on most commonly used social media platforms like LinkedIn, Facebook, Twitter etc.
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6. Project Context and Objectives
Your Investment
Statement of Work and Contract
Next Steps
Our Process –
• Plan of Action
• Scope of Services
• Time frame
• Mode of Communication
• Additional service offerings
Company Overview
• Why Us
• About Us
• Most recent awards
• Our Team
Our Past Experience
• Client Testimonials
• Case Study
Table of
Contents
6

7. Development and Design
• Develop brand signature
style & design unique
personal brand
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Plan of Action for Branding Design Service
Project Kick off
• Assess company(client
name) products/ services
• Analyze customer buying
pattern
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Competitor Assessment
• Analyze competitor brand
marketing strategies
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Smart phone design update
• Design update for firm’s
android or iOS
application interface
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1-3 Weeks
2-4 Weeks
4-5 Weeks
5-8 Weeks
10-12 Weeks
Devise Plan
• Formulate your personal
brand Marketing plan
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8. Scope for Branding Design Services
Research Planning Developing Finalizing Presentation
• Analyze company
strategies, goals
and values
• Identify latest
marketing
trends
• Competitive
market
assessment
• Value Proposition
• Values and
attributes
• Core Messages
• Brand design
• Printing Banner
• Tag Line
• Present the
proposal to client
• Get feedback
and implement
the changes
• Brand Position
• Logo
Develop the:
• Brand architecture
• Database design
• Social media
activities
• Brand look
and feel
Finalize the:
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01 02 03 04 05
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9. Timeframe for Branding Design Services
Duration 1-3 weeks 4-5 weeks 5-7 weeks 7-9 weeks 9-12 weeks
Stages Research Planning Developing Finalizing Presentation
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10. Mode of Communication for Branding Design Services
Communicate Medium Description
Weekly Calls Every Wednesday
Monthly Catch up Last day of the month
Review Sessions Emails
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11. Additional Service Offerings for Branding Design
Mobile & User Experience Design
Machine Learning Cloud Vision API Cognitive Computing
Intelligent AI Solutions
Prototyping
Product Design
UX Strategy
User Research
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12. Project Context and Objectives
Your Investment
Statement of Work and Contract
Next Steps
Our Process –
• Plan of Action
• Scope of Services
• Time frame
• Mode of Communication
• Additional service offerings
Company Overview
• Why Us
• About Us
• Most recent awards
• Our Team
Our Past Experience
• Client Testimonials
• Case Study
Table of
Contents
12

13. Your Investment for Branding Design Services (1/3)
0
Stages Price (in USD)
Research 600
Planning 900
Developing 800
Finalizing 1,200
Presentation 900
Total (Before tax) 4,400
Taxation Rate, 5% 220
Total 4,620
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14. Your Investment for Branding Design Services (2/3)
Stages Activities Duration in Week Estimated Cost (in USD)
Research
• Analyze company strategies, goals
and values
• Competitive market assessment
• Identify latest marketing trends
1-3 600
Brand Strategy
• Value proposition
• Brand positioning
• Core values determination
3-5 900
Developing
• Brand design
• Tag Line
• Logo
• Printing Banner
5-7 800
Finalizing
• Brand architecture
• Social media activities
• Brand look and feel
• Database design
7-9 1200
Presentation
• Present the proposal to client
• Get feedback and implement the
changes
9-12 900
(Designer name) will perform different activities in different phases –
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15. Additional Services Price (in USD)
Mobile user and experience design 900
Intelligent AI solutions 1200
Total 1,700
Additional Services for Branding Design (3/3)
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16. Project Context and Objectives
Your Investment
Statement of Work and Contract
Next Steps
Our Process –
• Plan of Action
• Scope of Services
• Time frame
• Mode of Communication
• Additional service offerings
Company Overview
• Why Us
• About Us
• Most recent awards
• Our Team
Our Past Experience
• Client Testimonials
• Case Study
Table of
Contents
16

17. Why Us for Branding Design Services
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Our client (client name) requires a
strong brand to sustain in
competitive market and gain
customer attention and loyalty in
order to increase sales and
generate more revenue.
We ensure to provide cost
effective marketing solutions and
branding techniques, to strengthen
brand image for sales increment
and business success.
Strengths that will add to your firm
We create a healthy partnership with every
business we represent. We follow the policy
of open communication between ourselves
and our client to ensure brand satisfaction.
We provide high quality branding
techniques and marketing tools to
strengthen clients brand impression.
We advice clients with innovative
approaches for every aspect of
branding campaign with sole
intention of business growth.
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18. About Us for Branding Design Services
Founded in 2004, we are a dedicated team
of designers, strategists, writers, developers and
account specialists
We develop extraordinary brand experiences that help the
companies in uplift their brand value
Our work is acclaimed for its
high-quality design
Vision Mission
Elaborate here your
company’s vision statement
Elaborate here your
company’s mission statement
Who
We Are
Trust
Consistent Improvement
Respect for Diversity
Core Values
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19. Awards and Recognition
ABC
Digital Growth
Award
Dec 2019
XYZ
Agency Business
awards
Jan 2020
Finalist
European
Most effective
Branding Agency
Award
Nov 2019
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20. Our Team (1/2)
Jasmine Cooper
Creative Director
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Kendra Williams
Brand Strategy Manager
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Natasha James
Associate Creative Director
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21. Megan Peters
Visual designer
James Milner
Interactive design director
Our Team (2/2)
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22. Project Context and Objectives
Your Investment
Statement of Work and Contract
Next Steps
Our Process –
• Plan of Action
• Scope of Services
• Time frame
• Mode of Communication
• Additional service offerings
Company Overview
• Why Us
• About Us
• Most recent awards
• Our Team
Our Past Experience
• Client Testimonials
• Case Study
Table of
Contents
22

23. Client Testimonials (1/2)
William Spencer
Designation
Company Name
Write Client Testimonial Here
› Your text here
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John Hooper
Designation
Company Name
Write Client Testimonial Here
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24. Client Testimonials (2/2)
William Spencer
Company name
Write Client Testimonial Here
› Your text here
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Alizabeth Owen
Company name
Write Client Testimonial Here
› Your text here
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Adam Watts
Company name
Write Client Testimonial Here
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25. Case Study for Branding Design Services
– Michel Phillips (ABC Solution)
(Company Name) has redesigned our products/services impression. It was a remarkable experience to work with such knowledgeable and dedicated
professionals. Our conversion rate increased by 30 % and overheads reduced by 40%.”
Results
.
Conversion rate increased by 30% Overheads reduced by 40% Add text here
Problem
ABC solution had a wide range of products for the target audience. However, they required a brand aesthetic identity
which could align with the target market and clearly communicate its vision to the audience.
Our Solution
We developed framework for brand design, web development, and marketing support, which clearly communicated
company’s vision to target audience. This resulted in higher customer engagement and increased website traffic
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26. Project Context and Objectives
Your Investment
Statement of Work and Contract
Next Steps
Our Process –
• Plan of Action
• Scope of Services
• Time frame
• Mode of Communication
• Additional service offerings
Company Overview
• Why Us
• About Us
• Most recent awards
• Our Team
Our Past Experience
• Client Testimonials
• Case Study
Table of
Contents
26

27. Statement of Work and Contract for Branding Services
Services Rendered
• 3-week opportunity to review our work and provide feedback
• Not liable to the firm and third party for damages
Mutual Cooperation
• We agree to put our best efforts in return we expect your cooperation in providing needed information regarding website
Terms of Payment
• Fifty percent of initial fees at the point of contract signing and it will act as deposit
• Remaining 50% has to be submitted after project completion
Plans Cancellation
• Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
Confidentiality
• All efforts to preserve confidentiality of information
Terms and Termination
• This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice
given in writing.
Contract
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Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to design branding proposal at the estimated total cost of $XXXX as
outlined.
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28. Table of
Contents
Project Context and Objectives
Your Investment
Statement of Work and Contract
Next Steps
Our Process –
• Plan of Action
• Scope of Services
• Time frame
• Mode of Communication
• Additional service offerings
Company Overview
• Why Us
• About Us
• Most recent awards
• Our Team
Our Past Experience
• Client Testimonials
• Case Study
28

29. Next Steps for Branding Design Services
It is requested to read the contract to get the understanding of the details involved in
working with us. Everything should be fair, transparent and easily understandable at the
beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most
suitable way to work together.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate copy of
the signed contract for your record
Feel free to contact
Add text here
Proposal Lead
(user_title)
(user_assignment)
Signature
(client_contact_first)
(client_contact_last)
(client_name)
Default Contract
Signature
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30. Company Name Company Address Phone Number Email and website
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Contact Us for Branding Design Proposal
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31. Icons Slide for Branding Design Proposal
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32. Additional Slides
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33. About Us
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Target Audiences
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audience's attention.
Premium Services
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audience's attention.
Value Clients
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audience's attention

34. Mission
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and capture your audience's attention.
Vision
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Organization Mission and Vision Statement
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35. Roadmap for Process Flow
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04
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36. Timeline
2015 2016 2017 2018 2019 2020
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Start
Finish
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37. 30 60 90 Days Plan
30 60 90
Days Days Days
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