viral marketing and advertising strategies have strategies which will help in understanding marketing technologies and new ways of marketing strategy

1. Viral Marketing and
Advertising Strategies
For Social Networks
Presented by Jeff Ragovin
Vice President Sales, Buddy Media
Jeff@buddymedia.com
917-523-6266

2. Buddy Media helps companies
build, promote and monetize social
media applications that engage
and entertain users

4. Social Media: What is Everyone doing?

5. The Social Web is About Life Experiences
 Brands are using applications to engage their audience
 They are using applications to entertain
 They are not banner ads
 They are not groups
 They are the new Ad Unit
 They are used to connect and drive interest
 Social Media is now a major component of the Digital
Buy

6. Brands are Going Where Consumers Play

7. FedEx Launch a Package

8. FedEx Launch A Package Application

9. InStyle Hollywood Hair Makeover
Target Audience Women 18-40
Connecting with the Right Audience
 250,000 installs over the course of the campaign
 Average time on app: 5 minutes and 30 seconds
 Average user tries on four different hairstyles per visit
 54,000 makeovers have been posted on the InStyle Wall of
Fame

14. Every Application should have a Clear Landing Page:
 Provide clear branding
 Easy-to-understand
instructions about how to
use the application or play
the game
 A summary or analysis area
that lets the user see their
history with the application

15. Create a Unique Application Title
 Pick something descriptive and unique. A good
deal of users may decide to use your application
based only on the title.

16. Using the Facebook API in NewsfeedsMini-
Feeds
 The Facebook API allows you
to get more users for your
application
 For Newsfeeds, decide the
events or actions that
generate the newsfeed item.
Identify actions that are
interesting.
 Finalize the Newsfeed title,
body and images.

17. Requests/Invitations
 Requests and invitations are generated by the users
 Each user is limited to 20 requests/invitations per
application per 24 hour period.
 When developed well, can accelerate the word of mouth
marketing component.
 This is a good time to tie in a loyalty or
engagement program.

19. Friends For Sale
 Buy Friends, Make them your pets
 Hot-or-Not with a market economy. True Viral
 Nearly 600,000 active users.
 300 million page views a month.
 300% monthly growth rate
 2.1 million unique visitors in the past month

20. Splash Blast with AceBucks

21. Loyalty Programs = Consumer Engagement

22. Need 1 Volunteer

23. Loyalty Marketing = Virility
Distribute
Engage
and
Reward
Interact
1
2
4
5
3 6

24. Email and Notifications
 Accelerate the viral
nature of the
application. Spend
time on the copy
 Keep it compelling
 Sending a weekly
email to users with
updates
 Sending an email on
specific events or
holidays

27. Visual Identity 16 x 16 Graphic for Icon
To market your application, you need to
provide a 16 x 16 sized icon graphic to
be displayed in the applications section
64 x 64 Graphic for Icon (shown in
product directory):
This is an opportunity for you to brand
your application.

28. Keep SEO and PPC in Mind
 This information is
displayed on the
application add
page when a user
decides to add the
application.
 Keep in SEO in
mind with this page
and think about
how your brand will
be indexed across
the search engines.

29. Keep SEO and PPC in Mind

30. Social Media Advertising Platforms
Social Media Advertising

31. Social Media Campaigns can be Targeted:
 Age, Political Views,
 Gender,
 Relationship Status,
 Activities
 Location

32. Choose Your Creative
 Social Media Ads can contain Images
 Social Media Ads can contain Videos
 Social Media Ads can contain only Text

34. Break-out Session- Develop and App
New APPLE Product called Apple Window
New Innovation for Digital Communication TV and Web
Product will feature the following:
Computer Wi-Fi Capabilities
Email
Television
Apple TV for Movies, Music, instant access to shows
Digital Display for Art, Vacations etc.
Social Marketing Budget 350K

35. Priceline.com Ultimate Negotiator for FB

36. Taunts engage user to play again
Audio components embedded for extra fun

37. Monitor and Report

41. Campaign Creation Round Up
 Target your audience
 Think Viral
 Provide a unique value
 Infuse with loyalty program
 Measure Success with Analytics
 Message and Notify