Digital Marketing Strategy for Real Estate Business

1. REAL ESTATE
MARKETING
GOES DIGITAL
REAL ESTATE MARKETING GOES DIGITAL

2. INDUSTRY OVERVIEW
• Real estate sector is one of the fastest growing and
globally recognized sectors in India.
• Indian real estate sector has shown tremendous
growth in both commercial and residential segments.
• Internet is one of the important factors which is
influencing buying decisions.

3. Affordability of buying house has gone up

4. 1) Print Adverts
2) SITE Visits
3) One on One discussions
4) Strategic Signboards
5) Property Shows

5. PPrriinntt AAddvveerrttss

6. SSiittee VViissiittss

7. OOnnee oonn OOnnee DDiissccuussssiioonnss

8. SSIIGGNNBBOOAARRDDSS

9. PPRROOPPEERRTTYY SSHHOOWWSS

10. 1) Searching for the Brand Online
2) Viewing DIGITAL ADS
3)Taking Virtual Tours on website,
You Tube & other portals.
4) Checking out brand credibility &
property reviews online

11. SEARCHING FOR THE BRANDS
ONLINE

12. Viewing DIGITAL ADS

13. 3)Taking Virtual Tours on website,
You Tube & other portals.
Taking Virtual Tours on website,
You Tube & other portals

14. Checking out brand credibility &
property reviews online

15. Marketing Strategies
Effective Real Estate Web-Design

16. Virtual Tour via Mobile
Interactive Mobile Apps which make a real estate project unique and show them off visually.

18. Real estate goes
creative with Social Media
Developers and promoters
have taken a creative turn
to make their market
visible, the platform being
Social Media.

19. The Increasing Use of Internet
• In 2013, India was the third largest internet user after
China and US
• The number of internet users in India keep on
increasing and today has reached a HUGE number.
• With such a growth rate India soon will become the
second largest internet user nation.
• According to a survey done by Google India, 50% of
property buying decisions are made online in India

20. Why Social Media?
• In this age of new media marketing, digital marketing
has proved to be a game-changer.
• Digital marketing is being used by every leading firm
nowadays and is proving an extremely successful
means of spreading awareness and creating a brand
value. The same is the case with the real estate
businesses.

23. Mobile App for buying property
• Number of people are using their
mobile devices to search properties
online.
• Mobile queries are doubling every year
and about 40% of total searches came
through mobile phones.
• 73% of respondents prefer using their
mobile apps for searching property.