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Emarketing For Entrepreneurs The Elusive Web 20 Fact Or Fiction 20767

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Prashant Singh
Prashant Singh

The document discusses the concept of Web 2.0 and how businesses can leverage it. Web 2.0 allows for better customer engagement through collaboration, sharing, and interactions on platforms like blogs, social media, and reviews. It emphasizes becoming customer-centric by focusing on customer experience over products and using Web 2.0 to better connect with customers, learn from them, and allow them to influence others through word-of-mouth marketing. Examples are given of companies engaging with Web 2.0 and benefits outlined like low costs, viral growth, and customer loyalty.

BusinessTechnology
1 of 20
The Elusive Web 2.0 Fact or Fiction? Presented by: Tony Pietrocola
1 active marketing interactive Web 2.0 allows you to reach your audience with better measurement , more granular targeting and opportunities for collaboration and viral sharing -- Wall Street Journal
Ask yourself… ,[object Object],[object Object],[object Object],[object Object],[object Object],2 active marketing interactive
What exactly is Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 “ If it’s cool, it’s probably Web 2.0.” active marketing interactive
Web 2.0 is about connecting ,[object Object],[object Object],[object Object],[object Object],[object Object],9 active marketing interactive
Web 2.0 benefits businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 active marketing interactive
Benefits of Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13 active marketing interactive
What they are saying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 active marketing interactive
Why marketers are investing in Web 2.0 E-marketer 2007 Survey 6 active marketing interactive
Who has taken the leap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 active marketing interactive
RSS works for everyone ,[object Object],[object Object],[object Object],[object Object],8 active marketing interactive
Breaking the trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 active marketing interactive
Loyalty and Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 active marketing interactive
Customer centricity via Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 active marketing interactive
How do you harness Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 active marketing interactive
Web 2.0 drives a superior online experience ,[object Object],[object Object],[object Object],[object Object],[object Object],14 active marketing interactive
MOBILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15 active marketing interactive
RECOMMENDATIONS News Announcements Promotions Promotions with images 16 active marketing interactive
To summarize 17 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],active marketing interactive
Thank you for your time. Tony Pietrocola | tonyp@tenthfloor.com | 216.575.1010

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Emarketing For Entrepreneurs The Elusive Web 20 Fact Or Fiction 20767

  • 1. The Elusive Web 2.0 Fact or Fiction? Presented by: Tony Pietrocola
  • 2. 1 active marketing interactive Web 2.0 allows you to reach your audience with better measurement , more granular targeting and opportunities for collaboration and viral sharing -- Wall Street Journal
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  • 9. Why marketers are investing in Web 2.0 E-marketer 2007 Survey 6 active marketing interactive
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  • 18. RECOMMENDATIONS News Announcements Promotions Promotions with images 16 active marketing interactive
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  • 20. Thank you for your time. Tony Pietrocola | tonyp@tenthfloor.com | 216.575.1010