The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.

1. STEVE MADDEN:
Digital Marketing Strategy
CHRISTIE WHITTEMORE

2. Steve Madden Style Blog
WWW.STEVEMADDENSTYLEBLOG.COM

3.  Focusing on young women aged 18-34
Target Market

4. Inspiration and Trends
Celebrities
Design
Collaboration
Creativity
Motivation
Influence
Imagination
Originality

5. Goal Summary
 Expand email list for promotions through the use of landing pages
 Encourage online purchases with instant savings
 Expand reach through the use of the celebrity inspiration blog

6. Digital Strategy Goal:
Landing Pages
Subscribe
to our
email list
today!
Get the
hottest
looks first!

7. Digital Strategy Goal:
Purchase Through Instant Savings
Buy now
and save!

8. Digital Strategy Goal:
Reach Through Inspiration Blog

9. Conclusion

10. Thanks For Listening!
QUESTIONS?