Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.

1. 3 Digital Strategies that
MakeYour Business
Globally Competitive
Homer “Homerun” Nievera

2. About Homer
 Serial Digital Entrepreneur
- Flip business models
- Identify and create multiple revenue
streams
- Build and sell tech businesses
 Digital Marketer
- Link online-offline campaigns to ROI
- Manage social media campaigns
- Build online buzz and reputation
@nievera

3. United Stats

4. Should your
business be
online?

5. What about on mobile?

6. What you will learn…
3 easy strategies to build a
successful enterprise online.
Simple techniques that you
can use today.

7. Why put your biz online?
 Substantial income
 Easy to set-up
 Flexibility
 Convenience
 Cost-effective to operate
 Open 24/7

8. How do I start?

9. #1 Embrace Technology

10. 12 years, I worked for and
with these dotcoms

11. What I learned so far:
 The speed of processors double
every 6 months
 A new upgraded Smartphone model
is released every month
 Billion $ transactions happen online
and on mobile every second.
 You can build a million dollar
company with 400 pesos.

12. Startup costs are lower
today than ever before.

13. Even age is not a barrier.

14. Are Older People More Tech Savvy?
 In the U.S. those aged 55 to 64
represent 23% of new entrepreneurs
 46% of U.S.-born techpreneurs start
ventures in their 50’s
 Most U.S.-born techpreneurs are
middle-aged with 16 years of work
experience before they launch a startup.
 Only 1% of tech companies were started
by teens.

15. Where do you get your free fixes?

16. Free/low-cost stuff you
can set-up now

17. Landing Page
Facebook Page
Twitter & Instagram
Blog
Mobile App

18. How do these work together?

19. Landing
Page
Blog
Social
Media
Your website/landing page is your home store.
The rest are content drivers.

20.  Right/Niche Content
 Contact/Map
 SEO
 Social media integrated
 eCommerce-ready
 Stuff: blog, videos, events, etc.
Your Site Should Have:

21.  Drive-thru content
 Socially relevant content
 Promotional content
 Feedback/Comments
 Any support content your site
cannot hold
Your Blog Should Have:

22.  Promotions
 Contests
 Industry/related news
 Upcoming products
 PR stuff
Your Social Media Should Have

23. #2 Master Content

24. So what’s #trending?

25. Traditional Marketing talks to people.
Content Marketing talks with them.
~ Doug Kessler

27. Types Of Content Brands
Develop For Social Media
Source: Ipsos OTX
Using Articles as social media content
brings most success to campaigns.

29. Define your target audience and
develop an understanding of their
Problems and buying questions
Figure out a way to solve or answer
those problems or buying questions
BE THE TRUSTED SOURCE FOR
YOUR AUDIENCE!
Develop an online presence that contains
as much relevant content as possible. Use
articles, posts, videos, podcasts, etc.
Make it easy for your audience to transition
from just LEARNING FROM YOU - - -
to BUYING FROM YOU.

30. Investment in Digital
Content Marketing.
Brands will start investing in the people,
processes and technologies to deliver truly
compelling content.
- Justin Pearse, board member of the British Interactive Media
Association

31. There are no stupid ideas!
Just missed opportunities.
#3 Be a Disruptor

33. Be different, unique and authentic.

34. Research. Experiment.

35. Vine: The New TVC
66M+ Views, Top Awards at CannesLowe’s “Fix-in-Six” campaign

36. 2011: the first blogazine for start-ups

37. 2014: Blogazine for food service industry

38. …and 4 more sites

39. Bake & Brew Cafe

40. Bake & Brew
 Small community coffee shop
 Non-main road location
 Used initially Facebook for awareness
among local village groups
 Was featured in FoodFindsAsia.com

41. Bake & Brew
 Got 3,000+ hits and had 1,000+ actual
in-store visits by “Metro Southerners”
in 2 months
 Increased orders of personalized cakes
by 300%
 Visited by regional head of Zomato for
a feature on their site
 Not bad for a community café that is
less than a year old.

42. 
 Started as home-based
 Started online shop via
Multiply
 Moved to Facebook
 Manages orders and
signups to baking
classes via Facebook

43. A Quick Learner

44.  Website
 Social media
 Blogs/Review sites
 Wi-fi availability
 Online ordering/
reservations
 Mobile apps
 Geo-location
7 technologies that affect
customer choices:

45. Read up!

46. @bnievera
Hoteliers Guide to Social Media
2014 Digital Marketing Guide
How to Master Facebook Marketing in 10 Days
Get Free eBooks
Almost Everything You Wanted to Know About
Email Marketing

47. “The best way to
Predict The Future,
is to Create It.”
Peter Drucker, Leadership Guru

48. Are you prepared for the Future?
@bnievera