SlideShare a Scribd company logo
Digital Marketing Plan
By
Makanth Sathupati
Digital Marketing Strategy Plan By Makanth
Digital Marketing plan to Sell 500 Units of
Edukart Digital Marketing Course in 3 Months
Digital Marketing Strategy Plan By Makanth
Situation Analysis - Target Customers
•
•
•
•
•
•
•
•
•
•
•

Male and Female
Age 18+
Graduates & Prospects Interested in a Digital Marketing Career
Working Employees
Small Business Owners/Entrepreneurs
Web Marketers
Ad Agencies
Web Analysts
Website Owners
People who live in India
Outbound Marketers
Situation Analysis - Competition
Competitor

Est date

Size

Market share
(%)

Strengths

Weaknesses

NIIT Imperia

2006

100

60

Big brand

Cost
expensive

GutsGo
emarketing

2009

20

20

Strong
Testimonials

No Offline
marketing

20

Strong Online
marketing
Campaigns

Not providing
valid
certification
for the course

Digital Vidya

2008

35
Situation Analysis – Market Size
Market Research:
• Industry is worth of Rs. 14000 Crores
• Digital Marketing agencies are looking for the certified, skilled people
• 20 Lk of jobs are going to be created by 2015

Market Targets:
• Planning to sell 500 units of Digital Marketing Course to
a.
b.
c.

Graduates/ Students
Working Professionals
Business Owners/Entrepreneurs and etc.
Situation Analysis – Business
Environment
• Digital Marketing service requirements are growing in India because of the
Internet.
• People research online about products before purchasing them.
• Many business owners want learn new marketing techniques to better sell
their products.
• Many professional graduates are looking for a Digital Marketing Career.
• Digital Marketing is relatively new and the future demand for it is high.
• People spending more time on Social Networking site like Facebook,
Twitter, Google+, LinkedIn and etc.
Digital Marketing Strategy Plan By Makanth
SWOT Analysis
Strengths:

Weakness:

 New Innovative Products
 Strong Marketing Experience
 Strong Creative Leadership
 Cost Advantage
 Positive Brand Recognition
 Skilled Workforce
 Financial Resource

 Don’t have enough resources to do
work
 Difficult to Raise Capital
 No Class Room Training
 Hard Copy of Course Not Provided

Opportunities:

Threats:

New Course in the Market
 Migrate Customers to web strategy
 Partnership
 Cross Selling
 Changing Customer/Student Preference

 Customers/Students Choice (ex: Price)
 New Competitive Course Products
 Limited Funding
 Environmental Constraints
Digital Marketing Strategy Plan By Makanth
Preparing for SMART Marketing in 2013

Remember to have
SMART Goals:

Company: Edukart.com

Specific

Year: 2013

Measurable

Goal: Selling 500 Course Units in 3 Months

Attainable
Realistic
Time bound

What is your overall
marketing goal?

Increase sales to Edukart.com IAMAI Digital Marketing Course Units

Which situation best
summarizes your
marketing needs?

I need more leads to convert into customers.

Based on your
answer above, set a
specific number for
an upcoming goal.

500 Course Units
LEADS

Average number of
monthly visits

Visitor to Lead
conversion Rate

Number of leads

Current

5000

4.00%

200

Recommended GOAL

5500

4.50%

248
When would you like
to reach this goal?

In Three Months

How many hours per
week can you
dedicate to inbound
marketing?

10+ hours per week

What is the biggest
marketing challenge
preventing you from
reaching this goal?

Converting Leads to Customers
Digital Marketing Strategy Plan By Makanth
Digital Marketing Channels
Search Engine Optimization
Pay Per Click
E-Mail Marketing
Social Media Marketing
Mobile Marketing
Banner & Display Advertising
 Content Marketing
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Channel

Allocated Money

Pay Per Click Management

Rs 1.75LK

Search Engine Optimization

Rs 62k

Content Marketing

Rs25k

Face book Ads

Rs 55k

LinkedIn Ads

Rs 25k

Banner Ads

Rs 50k

Blog Marketing

Rs 30k

Video Advertising

Rs 25k

E-Mail Marketing

Rs 20k

Mobile Advertising

Rs 20k

SMS

Rs 8k

Phone Calls

Rs 5k

Total Budget

5LK
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Keyword Selection
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
PPC Campaign Structure
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Step 1: Mobilize website
Step 2: Watch how competitors are using mobile media
Step 3: Start using mobile media
Step 4: Read everything we can about mobile media (start
with MobileCommerceDaily.com)
Step 5: Claim business on location-based applications
Step 6: Run a mobile ad campaign
Step 7: Create a 2D or QR code promotion
Step 8: Design an iPhone or a Smart Phone app
Step 9: Encourage interactivity (e.g., CNN and Virgin Air)
Step 10: Integrate
Step 11: Track your results
Step 12: Test your way into success
Digital Marketing Strategy Plan By Makanth

More Related Content

What's hot

Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Digital Training Institute
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Özge Duman
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
Infidirect
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategy
dletwin
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
Rachi Dubey
 
Basic digital marketing plan- Sample
Basic digital marketing plan- SampleBasic digital marketing plan- Sample
Basic digital marketing plan- Sample
Vikas Sharma
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
Ajinkya Honrao
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by Gdata
Sourabh Apage
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
Debojyoti Ghosh
 
Social media strategy
 Social media strategy  Social media strategy
Social media strategy
SalmaTarekaboamra
 
Digital Marketing Strategy Plan
Digital Marketing Strategy PlanDigital Marketing Strategy Plan
Digital Marketing Strategy Plan
Kristin Barnes
 
Plan of digital marketing campaign
Plan of digital marketing campaignPlan of digital marketing campaign
Plan of digital marketing campaign
Bizinventive
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
David Zuckerman
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
Infidirect
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
Bidur Acharya
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Anna Dosev
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
D Scott Smith,CCIM
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
Vanessa Baires
 
Digital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & ConceptDigital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & Concept
Bhavesh Gudhka ✔
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
webmasteryacademy
 

What's hot (20)

Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategy
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Basic digital marketing plan- Sample
Basic digital marketing plan- SampleBasic digital marketing plan- Sample
Basic digital marketing plan- Sample
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by Gdata
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Social media strategy
 Social media strategy  Social media strategy
Social media strategy
 
Digital Marketing Strategy Plan
Digital Marketing Strategy PlanDigital Marketing Strategy Plan
Digital Marketing Strategy Plan
 
Plan of digital marketing campaign
Plan of digital marketing campaignPlan of digital marketing campaign
Plan of digital marketing campaign
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
 
Digital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & ConceptDigital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & Concept
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 

Viewers also liked

Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
Vicky deshmukh
 
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandSmart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Anthony Ragland
 
Crafting a Digital Marketing Plan
Crafting a Digital Marketing PlanCrafting a Digital Marketing Plan
Crafting a Digital Marketing Plan
Catherine Quiambao
 
Toshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategyToshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategy
Archana Nilaver
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposal
Vibes Communications Pvt Ltd
 
2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template
unfunnel
 
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM CityDigital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Duong Nguyen Hoai Duc
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-template
Strat & Com
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with Templates
Vital Design
 
Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015
Andrew Mashman
 
Creating and budgeting an effective digital marketing plan
Creating and budgeting an effective digital marketing planCreating and budgeting an effective digital marketing plan
Creating and budgeting an effective digital marketing plan
Ronald Scharman
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate Business
Gaurav Tripathi
 
Starbucks Digital Marketing Campaign
Starbucks Digital Marketing CampaignStarbucks Digital Marketing Campaign
Starbucks Digital Marketing Campaign
moores36
 
Jaquar case front page (2) (1)
Jaquar case front page (2) (1)Jaquar case front page (2) (1)
Jaquar case front page (2) (1)
monika anan
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Web Trainings Academy
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
Anton Koekemoer
 
Digital Media Strategy for Daily Prothom Alo
Digital Media Strategy for Daily Prothom AloDigital Media Strategy for Daily Prothom Alo
Digital Media Strategy for Daily Prothom Alo
Araf Habib
 
Digital Marketing Plan for American Birding Association
Digital Marketing Plan for American Birding AssociationDigital Marketing Plan for American Birding Association
Digital Marketing Plan for American Birding Association
Daniel Forster
 
First 90 days of a B2B Digital Marketing Strategy
First 90 days of a B2B Digital Marketing StrategyFirst 90 days of a B2B Digital Marketing Strategy
First 90 days of a B2B Digital Marketing Strategy
Steve Cummins
 
Glen Eden Digital Marketing Plan
Glen Eden Digital Marketing PlanGlen Eden Digital Marketing Plan
Glen Eden Digital Marketing Plan
Joshua Favaro
 

Viewers also liked (20)

Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
 
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandSmart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
 
Crafting a Digital Marketing Plan
Crafting a Digital Marketing PlanCrafting a Digital Marketing Plan
Crafting a Digital Marketing Plan
 
Toshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategyToshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategy
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposal
 
2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template
 
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM CityDigital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-template
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with Templates
 
Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015
 
Creating and budgeting an effective digital marketing plan
Creating and budgeting an effective digital marketing planCreating and budgeting an effective digital marketing plan
Creating and budgeting an effective digital marketing plan
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate Business
 
Starbucks Digital Marketing Campaign
Starbucks Digital Marketing CampaignStarbucks Digital Marketing Campaign
Starbucks Digital Marketing Campaign
 
Jaquar case front page (2) (1)
Jaquar case front page (2) (1)Jaquar case front page (2) (1)
Jaquar case front page (2) (1)
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Digital Media Strategy for Daily Prothom Alo
Digital Media Strategy for Daily Prothom AloDigital Media Strategy for Daily Prothom Alo
Digital Media Strategy for Daily Prothom Alo
 
Digital Marketing Plan for American Birding Association
Digital Marketing Plan for American Birding AssociationDigital Marketing Plan for American Birding Association
Digital Marketing Plan for American Birding Association
 
First 90 days of a B2B Digital Marketing Strategy
First 90 days of a B2B Digital Marketing StrategyFirst 90 days of a B2B Digital Marketing Strategy
First 90 days of a B2B Digital Marketing Strategy
 
Glen Eden Digital Marketing Plan
Glen Eden Digital Marketing PlanGlen Eden Digital Marketing Plan
Glen Eden Digital Marketing Plan
 

Similar to Digital Marketing Strategy Plan By Makanth

makanthsdigitalmarketingplan-140205032903-phpapp01.pdf
makanthsdigitalmarketingplan-140205032903-phpapp01.pdfmakanthsdigitalmarketingplan-140205032903-phpapp01.pdf
makanthsdigitalmarketingplan-140205032903-phpapp01.pdf
Girish954159
 
Digigyan Digital Marketing
Digigyan Digital MarketingDigigyan Digital Marketing
Digigyan Digital Marketing
Anju Gulla
 
Digital marketing as a career by pawan tripathi
Digital marketing as a career  by pawan tripathiDigital marketing as a career  by pawan tripathi
Digital marketing as a career by pawan tripathi
Pawan Tripathi
 
EN - Gigan Credential V3.2023_final.pdf
EN - Gigan Credential V3.2023_final.pdfEN - Gigan Credential V3.2023_final.pdf
EN - Gigan Credential V3.2023_final.pdf
JimTran18
 
Building an Integrated Marketing Plan
Building an Integrated Marketing PlanBuilding an Integrated Marketing Plan
Building an Integrated Marketing Plan
Margaret Dawson
 
Digital Marketing Brochure
Digital Marketing Brochure Digital Marketing Brochure
Digital Marketing Brochure
vijaypal7303
 
Digital Marketing Brochure .pdf
Digital Marketing Brochure .pdfDigital Marketing Brochure .pdf
Digital Marketing Brochure .pdf
DizitalAdda
 
CDMM
CDMMCDMM
Digital Marketing Courses in Jayanagar.pdf
Digital Marketing Courses in Jayanagar.pdfDigital Marketing Courses in Jayanagar.pdf
Digital Marketing Courses in Jayanagar.pdf
bangaloredigitalmarketing
 
Digital Marketing Training Course in Hyderabad
Digital Marketing Training Course in HyderabadDigital Marketing Training Course in Hyderabad
Digital Marketing Training Course in Hyderabad
Web Trainings Academy
 
WHAT CAREER OPPORTUNITIES CAN I EXPECT AFTER COMPLETING.pptx
WHAT CAREER OPPORTUNITIES CAN I EXPECT AFTER COMPLETING.pptxWHAT CAREER OPPORTUNITIES CAN I EXPECT AFTER COMPLETING.pptx
WHAT CAREER OPPORTUNITIES CAN I EXPECT AFTER COMPLETING.pptx
BR Academy Soft skill training institute
 
Digital marketing for education institute
Digital marketing for education instituteDigital marketing for education institute
Digital marketing for education institute
Mukesh Garg
 
Advanced Digital Marketing Training
Advanced Digital Marketing TrainingAdvanced Digital Marketing Training
Advanced Digital Marketing Training
vilas kadam
 
NIDM
NIDMNIDM
Digital marketing-training-in-bangalore 5
Digital marketing-training-in-bangalore 5Digital marketing-training-in-bangalore 5
Digital marketing-training-in-bangalore 5
AshishApponix
 
kamalkishore CV
kamalkishore CVkamalkishore CV
kamalkishore CV
Google Adwords
 
Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong - Oxford College of Marketing (Expansion into India)Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong
 
Importance of Digital Marketing in Business-SkillFloor.pdf
Importance of Digital Marketing in Business-SkillFloor.pdfImportance of Digital Marketing in Business-SkillFloor.pdf
Importance of Digital Marketing in Business-SkillFloor.pdf
PriyadarshiniPD3
 
Digital India: Bharat is changing
Digital India: Bharat is changingDigital India: Bharat is changing
Digital India: Bharat is changing
Ashish Swarnkar
 
digital marketing syllabus 2023.pdf
digital marketing syllabus 2023.pdfdigital marketing syllabus 2023.pdf
digital marketing syllabus 2023.pdf
bangaloredigitalmarketing
 

Similar to Digital Marketing Strategy Plan By Makanth (20)

makanthsdigitalmarketingplan-140205032903-phpapp01.pdf
makanthsdigitalmarketingplan-140205032903-phpapp01.pdfmakanthsdigitalmarketingplan-140205032903-phpapp01.pdf
makanthsdigitalmarketingplan-140205032903-phpapp01.pdf
 
Digigyan Digital Marketing
Digigyan Digital MarketingDigigyan Digital Marketing
Digigyan Digital Marketing
 
Digital marketing as a career by pawan tripathi
Digital marketing as a career  by pawan tripathiDigital marketing as a career  by pawan tripathi
Digital marketing as a career by pawan tripathi
 
EN - Gigan Credential V3.2023_final.pdf
EN - Gigan Credential V3.2023_final.pdfEN - Gigan Credential V3.2023_final.pdf
EN - Gigan Credential V3.2023_final.pdf
 
Building an Integrated Marketing Plan
Building an Integrated Marketing PlanBuilding an Integrated Marketing Plan
Building an Integrated Marketing Plan
 
Digital Marketing Brochure
Digital Marketing Brochure Digital Marketing Brochure
Digital Marketing Brochure
 
Digital Marketing Brochure .pdf
Digital Marketing Brochure .pdfDigital Marketing Brochure .pdf
Digital Marketing Brochure .pdf
 
CDMM
CDMMCDMM
CDMM
 
Digital Marketing Courses in Jayanagar.pdf
Digital Marketing Courses in Jayanagar.pdfDigital Marketing Courses in Jayanagar.pdf
Digital Marketing Courses in Jayanagar.pdf
 
Digital Marketing Training Course in Hyderabad
Digital Marketing Training Course in HyderabadDigital Marketing Training Course in Hyderabad
Digital Marketing Training Course in Hyderabad
 
WHAT CAREER OPPORTUNITIES CAN I EXPECT AFTER COMPLETING.pptx
WHAT CAREER OPPORTUNITIES CAN I EXPECT AFTER COMPLETING.pptxWHAT CAREER OPPORTUNITIES CAN I EXPECT AFTER COMPLETING.pptx
WHAT CAREER OPPORTUNITIES CAN I EXPECT AFTER COMPLETING.pptx
 
Digital marketing for education institute
Digital marketing for education instituteDigital marketing for education institute
Digital marketing for education institute
 
Advanced Digital Marketing Training
Advanced Digital Marketing TrainingAdvanced Digital Marketing Training
Advanced Digital Marketing Training
 
NIDM
NIDMNIDM
NIDM
 
Digital marketing-training-in-bangalore 5
Digital marketing-training-in-bangalore 5Digital marketing-training-in-bangalore 5
Digital marketing-training-in-bangalore 5
 
kamalkishore CV
kamalkishore CVkamalkishore CV
kamalkishore CV
 
Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong - Oxford College of Marketing (Expansion into India)Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong - Oxford College of Marketing (Expansion into India)
 
Importance of Digital Marketing in Business-SkillFloor.pdf
Importance of Digital Marketing in Business-SkillFloor.pdfImportance of Digital Marketing in Business-SkillFloor.pdf
Importance of Digital Marketing in Business-SkillFloor.pdf
 
Digital India: Bharat is changing
Digital India: Bharat is changingDigital India: Bharat is changing
Digital India: Bharat is changing
 
digital marketing syllabus 2023.pdf
digital marketing syllabus 2023.pdfdigital marketing syllabus 2023.pdf
digital marketing syllabus 2023.pdf
 

Recently uploaded

Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
utkarshkhera98
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Nedko Nedkov
 
BLOCKCHAIN DEVELOPMENT COMPANY
BLOCKCHAIN      DEVELOPMENT      COMPANYBLOCKCHAIN      DEVELOPMENT      COMPANY
BLOCKCHAIN DEVELOPMENT COMPANY
clarksofia1578
 
Poster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptxPoster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptx
The Sparks Foundation
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )
piapatni26
 
Cut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More ConversionsCut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More Conversions
VWO
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Emirates : From The Desert To The World
Emirates :  From The Desert To The WorldEmirates :  From The Desert To The World
Emirates : From The Desert To The World
FjorlindaKucuqi
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowGrowth Marketing in 2024 - Randy Rayess, Outgrow
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
Orly Ballesteros
 
State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...
JaimeMelendez25
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Search Engine Journal
 
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
David Lecours
 
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfTAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
Social Samosa
 
Social Media and Museums Term Paper by Capri Guarisco
Social Media and Museums Term Paper by Capri GuariscoSocial Media and Museums Term Paper by Capri Guarisco
Social Media and Museums Term Paper by Capri Guarisco
CapriGuarisco
 
Content Atomization with LLMs - Ginger Shimp
Content Atomization with LLMs - Ginger ShimpContent Atomization with LLMs - Ginger Shimp
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
 
BLOCKCHAIN DEVELOPMENT COMPANY
BLOCKCHAIN      DEVELOPMENT      COMPANYBLOCKCHAIN      DEVELOPMENT      COMPANY
BLOCKCHAIN DEVELOPMENT COMPANY
 
Poster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptxPoster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptx
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
 
samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )
 
Cut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More ConversionsCut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More Conversions
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
 
Emirates : From The Desert To The World
Emirates :  From The Desert To The WorldEmirates :  From The Desert To The World
Emirates : From The Desert To The World
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
 
State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
 
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
3_Stories_AEC_Marketers_Must_Master_Amplify.pdf
 
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfTAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdf
 
Social Media and Museums Term Paper by Capri Guarisco
Social Media and Museums Term Paper by Capri GuariscoSocial Media and Museums Term Paper by Capri Guarisco
Social Media and Museums Term Paper by Capri Guarisco
 
Content Atomization with LLMs - Ginger Shimp
Content Atomization with LLMs - Ginger ShimpContent Atomization with LLMs - Ginger Shimp
Content Atomization with LLMs - Ginger Shimp
 
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
Executives as Influencers – How Leaders Can Earn Influence to Impact Business...
 

Digital Marketing Strategy Plan By Makanth

  • 3. Digital Marketing plan to Sell 500 Units of Edukart Digital Marketing Course in 3 Months
  • 5. Situation Analysis - Target Customers • • • • • • • • • • • Male and Female Age 18+ Graduates & Prospects Interested in a Digital Marketing Career Working Employees Small Business Owners/Entrepreneurs Web Marketers Ad Agencies Web Analysts Website Owners People who live in India Outbound Marketers
  • 6. Situation Analysis - Competition Competitor Est date Size Market share (%) Strengths Weaknesses NIIT Imperia 2006 100 60 Big brand Cost expensive GutsGo emarketing 2009 20 20 Strong Testimonials No Offline marketing 20 Strong Online marketing Campaigns Not providing valid certification for the course Digital Vidya 2008 35
  • 7. Situation Analysis – Market Size Market Research: • Industry is worth of Rs. 14000 Crores • Digital Marketing agencies are looking for the certified, skilled people • 20 Lk of jobs are going to be created by 2015 Market Targets: • Planning to sell 500 units of Digital Marketing Course to a. b. c. Graduates/ Students Working Professionals Business Owners/Entrepreneurs and etc.
  • 8. Situation Analysis – Business Environment • Digital Marketing service requirements are growing in India because of the Internet. • People research online about products before purchasing them. • Many business owners want learn new marketing techniques to better sell their products. • Many professional graduates are looking for a Digital Marketing Career. • Digital Marketing is relatively new and the future demand for it is high. • People spending more time on Social Networking site like Facebook, Twitter, Google+, LinkedIn and etc.
  • 10. SWOT Analysis Strengths: Weakness:  New Innovative Products  Strong Marketing Experience  Strong Creative Leadership  Cost Advantage  Positive Brand Recognition  Skilled Workforce  Financial Resource  Don’t have enough resources to do work  Difficult to Raise Capital  No Class Room Training  Hard Copy of Course Not Provided Opportunities: Threats: New Course in the Market  Migrate Customers to web strategy  Partnership  Cross Selling  Changing Customer/Student Preference  Customers/Students Choice (ex: Price)  New Competitive Course Products  Limited Funding  Environmental Constraints
  • 12. Preparing for SMART Marketing in 2013 Remember to have SMART Goals: Company: Edukart.com Specific Year: 2013 Measurable Goal: Selling 500 Course Units in 3 Months Attainable Realistic Time bound What is your overall marketing goal? Increase sales to Edukart.com IAMAI Digital Marketing Course Units Which situation best summarizes your marketing needs? I need more leads to convert into customers. Based on your answer above, set a specific number for an upcoming goal. 500 Course Units
  • 13. LEADS Average number of monthly visits Visitor to Lead conversion Rate Number of leads Current 5000 4.00% 200 Recommended GOAL 5500 4.50% 248
  • 14. When would you like to reach this goal? In Three Months How many hours per week can you dedicate to inbound marketing? 10+ hours per week What is the biggest marketing challenge preventing you from reaching this goal? Converting Leads to Customers
  • 16. Digital Marketing Channels Search Engine Optimization Pay Per Click E-Mail Marketing Social Media Marketing Mobile Marketing Banner & Display Advertising  Content Marketing
  • 19. Channel Allocated Money Pay Per Click Management Rs 1.75LK Search Engine Optimization Rs 62k Content Marketing Rs25k Face book Ads Rs 55k LinkedIn Ads Rs 25k Banner Ads Rs 50k Blog Marketing Rs 30k Video Advertising Rs 25k E-Mail Marketing Rs 20k Mobile Advertising Rs 20k SMS Rs 8k Phone Calls Rs 5k Total Budget 5LK
  • 45. Step 1: Mobilize website Step 2: Watch how competitors are using mobile media Step 3: Start using mobile media Step 4: Read everything we can about mobile media (start with MobileCommerceDaily.com) Step 5: Claim business on location-based applications Step 6: Run a mobile ad campaign Step 7: Create a 2D or QR code promotion Step 8: Design an iPhone or a Smart Phone app Step 9: Encourage interactivity (e.g., CNN and Virgin Air) Step 10: Integrate Step 11: Track your results Step 12: Test your way into success