Digital Marketer in Singapore from B2B journalism and B2C content marketing background. Digital Marketing Portfolio. Experienced in Content Marketing, Social Media Marketing, Search Engine Marketing.

1. DIGITALMARKETING
PORTFOLIO
CONTENTMARKETING|SOCIALMEDIA
SEARCHENGINEMARKETING
LIAUYUNQING

2. LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
PROFESSIONAL
EXPERIENCE
Independant Digital Marketing Strategist
TTW 1609
Sonare Music School
The Modern Schemers Improv
Helping small businesses gain social reach without
the ad spend

3. LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
PROFESSIONAL
EXPERIENCE
RESORTS WORLD SENTOSA (2014 - 2017)
Social and Content Marketing Senior Executive
CBS INTERACTIVE: ZDNET ASIA (2009 - 2013)
Journalist

4. Increased traffic by 123% in first year
Increase organic search referral increased from 12% to 62%
(June 2014 vs June 2017)
Work with EDM, Facebook team to develop content, increasing e-commerce
contribution by 20%
CONTENTMARKETING
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
RESORTSWORLDSENTOSA
Hired as writer for company’s B2C blog, took on additional search engine
optimisation duties, introducing SEO tools.

5. CONTENTMARKETING
+INBOUNDMARKETING
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
Create evergreen, informational blog content to introduce customers at
different buying stages. Content is seeded to EDM and social media.
- Increasing contribution to e-commerce revenue by 20%

6. CONTENTMARKETING
+INBOUNDMARKETING(CAMPAIGN)
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
Strategize blog campaigns to complement seasonal promotions, i.e.
Halloween Horror Nights, CURATE Michelin chef showcase
Campaign period (April to Nov 2016)
12 blog posts
57k page views
Halloween Horror Nights 6

7. SEARCHENGINEOPTIMISATION
+INBOUNDTRAFFICGROWTH
123%TRAFFIC INCREASE IN
FIRST YEAR
21%TRAFFIC INCREASE IN
SECOND YEAR
26%TRAFFIC INCREASE IN
THIRD YEAR
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO

8. SEARCHENGINEOPTIMISATION
+ ORGANICSEARCHREFERRAL
12%JUNE 2014
34%JUNE 2015
33%JUNE 2016
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
62%JUNE 2017

9. Wrote news reports covering a range of different beats in Asia-
Pacific’s enterprise technology landscape.
Singled out to oversee Chinese-to-English news translation as part
of efforts to increase coverage of news from China.
B2BJOURNALISM
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
ZNET(CBSINTERACTIVE)

10. CONTENTSYNDICATED
ONCNET
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO

11. Digital Marketing for Singapore's longest running improv group
CREATIVEPROJECTS
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
THEMODERNSCHEMERS
Facebook Marketing (including video)
Email Marketing
Community Management

12. A season of bi-weekly improv shows (May to July 2017)
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
THEMODERNSCHEMERS
SCHEMERSIMPROVNIGHTS
Six shows in three months (contrast 1 show every 2 months)
Challenge 1: Get audience members excited for different shows
Challenge 2: Sell tickets without ad buy
Communication channels: Facebook, EDM

13. FACEBOOKMARKETING
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
Heavy focus on video content for organic reach

14. FACEBOOKMARKETING(VIDEO)
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO

15. FACEBOOKMARKETING(VIDEO)
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO

16. EMAILMARKETING
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
Increased subscriber base by 190% (March vs July)
Average open rate 40%

17. Results
LIAUYUNQING
DIGITALMARKETINGPORTFOLIO
THEMODERNSCHEMERS
SCHEMERSIMPROVNIGHTS
Three out of six sold-out shows without any ad spend
Grew Facebook fanbase by 160%
Grew email subscribers by 190%