SlideShare a Scribd company logo
Social
Media
Strategy
MAY 16, 2021
TN
salma abo amra
DISCUSSION POINTS
Overview
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Advertising
Community management
Tactics
Current performance
Comparative analysis
Swot analysis
Segmentation
Positioning
Digital marketing pillars
SITUATIONAL
ANALYSIS
1.CURRENT PERFORMANCE
SITUATIONAL ANALYSIS
CURRENT PERFORMANCE ON LINKEDIN
CURRENT PERFORMANCE FROM 1 MAY TO 16 MAY
Page views:52
Unique visitors :19
Custom button clicks :11
total followers:51
you can find a detailed report here
SITUATIONAL ANALYSIS
CURRENT PERFORMANCE ON LINKEDIN
CURRENT PERFORMANCE FROM 1 MAY TO 16 MAY
Top locations: India
Top job functions: Business Development
Top seniorities:
Top industries
Marketing -Engineering-Sales-Media and Communication-
OperationsAdministrative-Arts and Design -Education -
Healthcare -Services
Entry –Senior-Director-CXO -Manager -VP
Industrial Automation-Construction-Marketing and Advertising-
Information Technology and Services-Information Services-
Financial Services-Real Estate-Education Management-Building
Materials-Retail
Top company sizes:1 to 50 employees-501 to 1,000 employees-2
to 10 employees-51 to 200 employees
Tweets earned 841 impressions over this 28 day period
SITUATIONAL ANALYSIS
CURRENT PERFORMANCE ON TWITTER
CURRENT PERFORMANCE FROM 16 APRIL TO 16 MAY
videos earned 3 views over this 28 day period
his 28 day period, we earned 30 impressions per day.
Tweet impressions :841 it increased 120.7%
Profile visits :95 it increased 111.1%
total followers:691
MAY 2021 SUMMARY: Tweets:4
Tweet impressions:737
New followers:5
Profile visits:81
you can find a detailed report here
COMPARATIVE
ANALYSIS
We are targeting two different markets, the
customer market, and the corporate market
For more information about competitors, please
view this file
Based in Riyadh, Saudi Arabia, “BDAS” was founded
in 2017 with
hard work and ambitious young management, today
we’re
considered one of the leading providers for smart
solutions and
technology services in the MENA Region.
It began in 2017. Back then we were a small business
with single
store in Jeddah, Saudi Arabia.
BDAS Today, we are privileged to connect with
hundreds of
customers with exceptional products and Services,
with core
founders of 7 entrepreneurs, in 3 Branches at Riyadh,
Jeddah KSA
and Cairo, Egypt.
01 Strengths
The company was established more than four years and has several
branches and offers a variety of services and many products
02
03
04
Weaknesses
The company was not interested in internet marketing
Opportunities
Many companies in Saudi Arabia are not interested in social media
marketing, so this is a good opportunity to create awareness of our
brand
Threats
Outperform other companies in marketing through Google
SWOT Analysis
OUR GOALS
To be the best and the best choice for the
customer
increasing brand awareness
Become market leader
OUR OBJECTIVE
Monitor customer feedback and manage online word of mouth
and reputation
Increase interaction on our pages
Reaching from15 clients to 20
Increasing the number of followers on Twitter to 1500 followers
And for 200 followers on LinkedIn
STRATEGY FORMAT
1.SEGMENTATION
Strategy format
(Segmentation)
We will divide our target market into
companies and target customers
In companies, we will focus on the owners
of companies and holders of important
positions in companies
With clients, we will focus on targeting
customers with above-average incomes
Target Market (B2B)
Company size: We will target large and medium companies
Company site: We will target companies located in Saudi Arabia
Company industries: Entrepreneurship companies - hospitals -
construction and reconstruction - hotels
Needs:
Motivations: Success stories, offers, and product features
Facilitate work within the company and
raise the level of the company
Target Market (B2C)
By age: from 16 to 45 women and men
By economic segment: High income
Family Situation: Engaged, married, divorced.
Spending habits:Most of the time she spends her money on things
that bring her happiness and change
Education : Any educational level
Needs: Facilitating work at home
Motivations: Success stories, offers, and product features
to have the most modern device
DIGITAL 2021: SAUDI ARABIA
There were 33.58 million internet users in Saudi Arabia in January 2021.
The number of internet users in Saudi Arabia increased by 1.3 million
(+4.2%) between 2020 and 2021.
Internet penetration in Saudi Arabia stood at 95.7% in January 2021.
  social media  strategy
  social media  strategy
  social media  strategy
  social media  strategy
  social media  strategy
  social media  strategy
  social media  strategy
  social media  strategy
  social media  strategy
  social media  strategy
  social media  strategy
  social media  strategy
DIGITAL
MARKETING
PILLARS
We will market through inbound marketing
LinkedIn: Will focus on corporate marketing
Twitter: Will focus on marketing to clients
REPUTATION & COMMUNITY MANAGEMENT
We will focus on creating a good reputation with our clients
PLANNING AND PUBLISHING
What do we want?
Marketing for products in a new and innovative way, and
marketing our services by displaying their features
Number and type of posts:
8 posts
7 Design
1 video
Nearby occasions:
19/7 Eid al-Adha
August 9, Hijri New Year
9/32 Saudi National Day
October 18 Prophet's birthday
12/18 International Day of the Arabic Language
Our identity
We will focus on LinkedIn on writing content in English and on Twitter in
Arabic
In colors, we will focus on choosing the logo colors (green and white), and
in designs we will focus on placing the logo in a fixed place and writing in a
specific font in all designs
An integrated system company
Mintstint 07
Positioning
the best quality in the competitive market
We offer various services and exclusive offers
COMMUNITY
MANAGEMENT
Customer complaints
We must respond to any problems facing
customers as quickly as possible and in the
best way. Also, we must follow up with the
customer if the problem recurs again or not .
1.
Comments
Comments must be responded to
in a manner that encourages
taking an action and by friendly
way too , within 1 to 2 hours of the comment
2.
Inquiry
within 1 to 2 hours of the message
3.
from 1/6 to 1/8
(Awareness )The stage of creating brand awareness by introducing products And services
from1/8 to 1/10
consideration )
Make introductory videos about the products and how to use them
from 1/10 to 1/11
(Action and desire )
we started producing various discounts and presenting the company's success stories and the company's clients
TACTICAL PLAN
KPI
Main goal
Increase sales and improve the
presence on social media.
Smart objective
Increase interaction and follows on Twitter
and LinkedIn
Bringing Twitter to 1500
And LinkedIn for 200
Measurement
Report the number of new followers from old followers
SOME CAMPAIGN IDEAS
A marketing campaign for electronic speakers that will focus on showing the
features of the headphones and how they make you feel like you are in the cinema
Video Motion Graphics to display the products and services of Bidas, and it includes
many services other than smart homes
Campaign to spread the advantages of the company
A campaign targeting companies to link introduction services and smart homes
How do you make a cinema inside the house?
Bdas, not just
Why Bdas
Safe on the outside, smart on the inside
THANKS FOR
YOUR TIME !

More Related Content

What's hot

Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & Marketing
Zest Online
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Rono Iqbal
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
whittem3
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
Team Samrat Multiventure
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
Rachi Dubey
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
pixelbuilders
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
Debojyoti Ghosh
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
Technogics Inc
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
Vanessa Baires
 
Digital Marketing Strategy Plan
Digital Marketing Strategy PlanDigital Marketing Strategy Plan
Digital Marketing Strategy Plan
Kristin Barnes
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Evan Kruk
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
Amrit Sagar
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by Gdata
Sourabh Apage
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022
Abdulla Shareef Sheikh
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Özge Duman
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
Brian Huonker
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Digital Training Institute
 
Plan of digital marketing campaign
Plan of digital marketing campaignPlan of digital marketing campaign
Plan of digital marketing campaign
Bizinventive
 
Social Media Marketing plan
Social Media Marketing planSocial Media Marketing plan
Social Media Marketing plan
SEO Solution Pvt.Ltd
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
Invest Northern Ireland
 

What's hot (20)

Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & Marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
 
Digital Marketing Strategy Plan
Digital Marketing Strategy PlanDigital Marketing Strategy Plan
Digital Marketing Strategy Plan
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by Gdata
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media Strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Plan of digital marketing campaign
Plan of digital marketing campaignPlan of digital marketing campaign
Plan of digital marketing campaign
 
Social Media Marketing plan
Social Media Marketing planSocial Media Marketing plan
Social Media Marketing plan
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 

Similar to social media strategy

Bdas social media strategy
 Bdas  social media  strategy Bdas  social media  strategy
Bdas social media strategy
SalmaTarekaboamra
 
SB_Profile_Full_Jul2016PDF
SB_Profile_Full_Jul2016PDFSB_Profile_Full_Jul2016PDF
SB_Profile_Full_Jul2016PDF
David Appasamy
 
What's Next: The Holistic Content Studio
What's Next: The Holistic Content StudioWhat's Next: The Holistic Content Studio
What's Next: The Holistic Content Studio
Ogilvy Consulting
 
Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing
Atlas Integrated
 
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdfDIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
PrinceVerma938105
 
Digital marketing company eneblur consulting
Digital marketing company   eneblur consultingDigital marketing company   eneblur consulting
Digital marketing company eneblur consulting
EneblurConsultingweb
 
Social Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital MarketingSocial Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital Marketing
Social Beat
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Saurabh Uttam
 
Communicate 2 Company Profile
Communicate 2 Company ProfileCommunicate 2 Company Profile
Communicate 2 Company Profile
monishaaga
 
GTT - Intro
GTT - IntroGTT - Intro
GTT - Intro
Maleek S
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
Jomer Gregorio
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
Jomer Gregorio
 
Affiliate marketing pro 2021
Affiliate marketing pro 2021Affiliate marketing pro 2021
Affiliate marketing pro 2021
THESMOOTHIEDIETFOR
 
Corporate Brochure
Corporate BrochureCorporate Brochure
Digital Marketing Company in India
Digital Marketing Company in IndiaDigital Marketing Company in India
Digital Marketing Company in India
imarksseo
 
Online marketing companies in india
Online marketing companies in indiaOnline marketing companies in india
Online marketing companies in india
imarksseo
 
Girl Director Pp Presentaion 100%
Girl Director Pp Presentaion 100%Girl Director Pp Presentaion 100%
Girl Director Pp Presentaion 100%
longclong
 
ABHINAV MANGI REPOERT NEW.pdf
ABHINAV MANGI REPOERT NEW.pdfABHINAV MANGI REPOERT NEW.pdf
ABHINAV MANGI REPOERT NEW.pdf
PrinceVerma938105
 
A online company
A online companyA online company
A online company
Paul23153
 
ECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposalECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposal
Shashikant Kashodhan
 

Similar to social media strategy (20)

Bdas social media strategy
 Bdas  social media  strategy Bdas  social media  strategy
Bdas social media strategy
 
SB_Profile_Full_Jul2016PDF
SB_Profile_Full_Jul2016PDFSB_Profile_Full_Jul2016PDF
SB_Profile_Full_Jul2016PDF
 
What's Next: The Holistic Content Studio
What's Next: The Holistic Content StudioWhat's Next: The Holistic Content Studio
What's Next: The Holistic Content Studio
 
Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing Re-Thinking Economic Development Marketing
Re-Thinking Economic Development Marketing
 
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdfDIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
 
Digital marketing company eneblur consulting
Digital marketing company   eneblur consultingDigital marketing company   eneblur consulting
Digital marketing company eneblur consulting
 
Social Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital MarketingSocial Beat - ROI Driven Digital Marketing
Social Beat - ROI Driven Digital Marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Communicate 2 Company Profile
Communicate 2 Company ProfileCommunicate 2 Company Profile
Communicate 2 Company Profile
 
GTT - Intro
GTT - IntroGTT - Intro
GTT - Intro
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Affiliate marketing pro 2021
Affiliate marketing pro 2021Affiliate marketing pro 2021
Affiliate marketing pro 2021
 
Corporate Brochure
Corporate BrochureCorporate Brochure
Corporate Brochure
 
Digital Marketing Company in India
Digital Marketing Company in IndiaDigital Marketing Company in India
Digital Marketing Company in India
 
Online marketing companies in india
Online marketing companies in indiaOnline marketing companies in india
Online marketing companies in india
 
Girl Director Pp Presentaion 100%
Girl Director Pp Presentaion 100%Girl Director Pp Presentaion 100%
Girl Director Pp Presentaion 100%
 
ABHINAV MANGI REPOERT NEW.pdf
ABHINAV MANGI REPOERT NEW.pdfABHINAV MANGI REPOERT NEW.pdf
ABHINAV MANGI REPOERT NEW.pdf
 
A online company
A online companyA online company
A online company
 
ECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposalECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposal
 

More from SalmaTarekaboamra

Resale lab.pdf
Resale lab.pdfResale lab.pdf
Resale lab.pdf
SalmaTarekaboamra
 
Daeanha
Daeanha Daeanha
Ecout avad salma abo amra - marketing plan
 Ecout avad  salma abo amra - marketing plan  Ecout avad  salma abo amra - marketing plan
Ecout avad salma abo amra - marketing plan
SalmaTarekaboamra
 
Salma tarek abo amra - marketing analysis
Salma tarek abo amra  - marketing analysis  Salma tarek abo amra  - marketing analysis
Salma tarek abo amra - marketing analysis
SalmaTarekaboamra
 
Salma tarek abo amra online marketing presentatio 2
Salma tarek abo amra  online marketing presentatio 2Salma tarek abo amra  online marketing presentatio 2
Salma tarek abo amra online marketing presentatio 2
SalmaTarekaboamra
 
Catalogue social media strategy
Catalogue social media strategy  Catalogue social media strategy
Catalogue social media strategy
SalmaTarekaboamra
 
Carven social media strategy presentation
Carven   social media strategy presentationCarven   social media strategy presentation
Carven social media strategy presentation
SalmaTarekaboamra
 

More from SalmaTarekaboamra (7)

Resale lab.pdf
Resale lab.pdfResale lab.pdf
Resale lab.pdf
 
Daeanha
Daeanha Daeanha
Daeanha
 
Ecout avad salma abo amra - marketing plan
 Ecout avad  salma abo amra - marketing plan  Ecout avad  salma abo amra - marketing plan
Ecout avad salma abo amra - marketing plan
 
Salma tarek abo amra - marketing analysis
Salma tarek abo amra  - marketing analysis  Salma tarek abo amra  - marketing analysis
Salma tarek abo amra - marketing analysis
 
Salma tarek abo amra online marketing presentatio 2
Salma tarek abo amra  online marketing presentatio 2Salma tarek abo amra  online marketing presentatio 2
Salma tarek abo amra online marketing presentatio 2
 
Catalogue social media strategy
Catalogue social media strategy  Catalogue social media strategy
Catalogue social media strategy
 
Carven social media strategy presentation
Carven   social media strategy presentationCarven   social media strategy presentation
Carven social media strategy presentation
 

Recently uploaded

Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
parulpk4011
 
Kolkata Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Kolkata Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryKolkata Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Kolkata Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Jasmine Rawat
 
UOW biyezheng degree offer diploma Transcript
UOW biyezheng degree offer diploma TranscriptUOW biyezheng degree offer diploma Transcript
UOW biyezheng degree offer diploma Transcript
uzaxe
 
Get More Shares on Quora................
Get More Shares on Quora................Get More Shares on Quora................
Get More Shares on Quora................
SocioCosmos
 
The Importance of Community Building in Crypto Marketing
The Importance of Community Building in Crypto MarketingThe Importance of Community Building in Crypto Marketing
The Importance of Community Building in Crypto Marketing
Intelisync
 
Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...
Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...
Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...
SocioCosmos
 
ANU biyezheng degree offer diploma Transcript
ANU biyezheng degree offer diploma TranscriptANU biyezheng degree offer diploma Transcript
ANU biyezheng degree offer diploma Transcript
uzaxe
 
Meet Niki Richard Dalgliesh Cavill, Henry Cavill’s Brother.pptx
Meet Niki Richard Dalgliesh Cavill, Henry Cavill’s Brother.pptxMeet Niki Richard Dalgliesh Cavill, Henry Cavill’s Brother.pptx
Meet Niki Richard Dalgliesh Cavill, Henry Cavill’s Brother.pptx
ashishkumarrana9
 
The Role of Social Media in Social Movements and Activism
The Role of Social Media in Social Movements and ActivismThe Role of Social Media in Social Movements and Activism
The Role of Social Media in Social Movements and Activism
Arpan Buwa
 
Butter: Are There Health Benefits? Butter Definition & Meaning
Butter: Are There Health Benefits? Butter Definition & MeaningButter: Are There Health Benefits? Butter Definition & Meaning
Butter: Are There Health Benefits? Butter Definition & Meaning
indaarkumar9800
 
Online Notepad Bondi Junction Westfield brings back bad memories.pdf
Online Notepad Bondi Junction Westfield brings back bad memories.pdfOnline Notepad Bondi Junction Westfield brings back bad memories.pdf
Online Notepad Bondi Junction Westfield brings back bad memories.pdf
braydenstoch777
 
Master TikTok Influence.................
Master TikTok Influence.................Master TikTok Influence.................
Master TikTok Influence.................
SocioCosmos
 
Gain Instant Social Media Credibility....
Gain Instant Social Media Credibility....Gain Instant Social Media Credibility....
Gain Instant Social Media Credibility....
SocioCosmos
 
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
birajmohan012
 
High Profile Girls Call Mumbai 9910780858 Provide Best And Top Girl Service A...
High Profile Girls Call Mumbai 9910780858 Provide Best And Top Girl Service A...High Profile Girls Call Mumbai 9910780858 Provide Best And Top Girl Service A...
High Profile Girls Call Mumbai 9910780858 Provide Best And Top Girl Service A...
44annissa
 
UWA biyezheng degree offer diploma Transcript
UWA biyezheng degree offer diploma TranscriptUWA biyezheng degree offer diploma Transcript
UWA biyezheng degree offer diploma Transcript
uzaxe
 
Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...
Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...
Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...
academicstrivee
 
Achieve Reddit Stardom..................
Achieve Reddit Stardom..................Achieve Reddit Stardom..................
Achieve Reddit Stardom..................
SocioCosmos
 
Unlock Reddit Success....................
Unlock Reddit Success....................Unlock Reddit Success....................
Unlock Reddit Success....................
SocioCosmos
 
Social Media Marketing Building a Strong Online Community.pdf
Social Media Marketing Building a Strong Online Community.pdfSocial Media Marketing Building a Strong Online Community.pdf
Social Media Marketing Building a Strong Online Community.pdf
Virtual Real Design
 

Recently uploaded (20)

Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Kolkata Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Kolkata Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryKolkata Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Kolkata Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
 
UOW biyezheng degree offer diploma Transcript
UOW biyezheng degree offer diploma TranscriptUOW biyezheng degree offer diploma Transcript
UOW biyezheng degree offer diploma Transcript
 
Get More Shares on Quora................
Get More Shares on Quora................Get More Shares on Quora................
Get More Shares on Quora................
 
The Importance of Community Building in Crypto Marketing
The Importance of Community Building in Crypto MarketingThe Importance of Community Building in Crypto Marketing
The Importance of Community Building in Crypto Marketing
 
Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...
Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...
Elevate Your Twitter Presence Buy Followers, Likes, & More - Sociocosmos pen_...
 
ANU biyezheng degree offer diploma Transcript
ANU biyezheng degree offer diploma TranscriptANU biyezheng degree offer diploma Transcript
ANU biyezheng degree offer diploma Transcript
 
Meet Niki Richard Dalgliesh Cavill, Henry Cavill’s Brother.pptx
Meet Niki Richard Dalgliesh Cavill, Henry Cavill’s Brother.pptxMeet Niki Richard Dalgliesh Cavill, Henry Cavill’s Brother.pptx
Meet Niki Richard Dalgliesh Cavill, Henry Cavill’s Brother.pptx
 
The Role of Social Media in Social Movements and Activism
The Role of Social Media in Social Movements and ActivismThe Role of Social Media in Social Movements and Activism
The Role of Social Media in Social Movements and Activism
 
Butter: Are There Health Benefits? Butter Definition & Meaning
Butter: Are There Health Benefits? Butter Definition & MeaningButter: Are There Health Benefits? Butter Definition & Meaning
Butter: Are There Health Benefits? Butter Definition & Meaning
 
Online Notepad Bondi Junction Westfield brings back bad memories.pdf
Online Notepad Bondi Junction Westfield brings back bad memories.pdfOnline Notepad Bondi Junction Westfield brings back bad memories.pdf
Online Notepad Bondi Junction Westfield brings back bad memories.pdf
 
Master TikTok Influence.................
Master TikTok Influence.................Master TikTok Influence.................
Master TikTok Influence.................
 
Gain Instant Social Media Credibility....
Gain Instant Social Media Credibility....Gain Instant Social Media Credibility....
Gain Instant Social Media Credibility....
 
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
 
High Profile Girls Call Mumbai 9910780858 Provide Best And Top Girl Service A...
High Profile Girls Call Mumbai 9910780858 Provide Best And Top Girl Service A...High Profile Girls Call Mumbai 9910780858 Provide Best And Top Girl Service A...
High Profile Girls Call Mumbai 9910780858 Provide Best And Top Girl Service A...
 
UWA biyezheng degree offer diploma Transcript
UWA biyezheng degree offer diploma TranscriptUWA biyezheng degree offer diploma Transcript
UWA biyezheng degree offer diploma Transcript
 
Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...
Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...
Digital Isolation: Social Disconnectedness and Interaction Anxiety among Adol...
 
Achieve Reddit Stardom..................
Achieve Reddit Stardom..................Achieve Reddit Stardom..................
Achieve Reddit Stardom..................
 
Unlock Reddit Success....................
Unlock Reddit Success....................Unlock Reddit Success....................
Unlock Reddit Success....................
 
Social Media Marketing Building a Strong Online Community.pdf
Social Media Marketing Building a Strong Online Community.pdfSocial Media Marketing Building a Strong Online Community.pdf
Social Media Marketing Building a Strong Online Community.pdf
 

social media strategy

  • 2. DISCUSSION POINTS Overview Situational analysis Our goals Objective Strategy format Planning and publishing Advertising Community management Tactics Current performance Comparative analysis Swot analysis Segmentation Positioning Digital marketing pillars
  • 4. SITUATIONAL ANALYSIS CURRENT PERFORMANCE ON LINKEDIN CURRENT PERFORMANCE FROM 1 MAY TO 16 MAY Page views:52 Unique visitors :19 Custom button clicks :11 total followers:51 you can find a detailed report here
  • 5. SITUATIONAL ANALYSIS CURRENT PERFORMANCE ON LINKEDIN CURRENT PERFORMANCE FROM 1 MAY TO 16 MAY Top locations: India Top job functions: Business Development Top seniorities: Top industries Marketing -Engineering-Sales-Media and Communication- OperationsAdministrative-Arts and Design -Education - Healthcare -Services Entry –Senior-Director-CXO -Manager -VP Industrial Automation-Construction-Marketing and Advertising- Information Technology and Services-Information Services- Financial Services-Real Estate-Education Management-Building Materials-Retail Top company sizes:1 to 50 employees-501 to 1,000 employees-2 to 10 employees-51 to 200 employees
  • 6. Tweets earned 841 impressions over this 28 day period SITUATIONAL ANALYSIS CURRENT PERFORMANCE ON TWITTER CURRENT PERFORMANCE FROM 16 APRIL TO 16 MAY videos earned 3 views over this 28 day period his 28 day period, we earned 30 impressions per day. Tweet impressions :841 it increased 120.7% Profile visits :95 it increased 111.1% total followers:691 MAY 2021 SUMMARY: Tweets:4 Tweet impressions:737 New followers:5 Profile visits:81 you can find a detailed report here
  • 7. COMPARATIVE ANALYSIS We are targeting two different markets, the customer market, and the corporate market For more information about competitors, please view this file
  • 8. Based in Riyadh, Saudi Arabia, “BDAS” was founded in 2017 with hard work and ambitious young management, today we’re considered one of the leading providers for smart solutions and technology services in the MENA Region. It began in 2017. Back then we were a small business with single store in Jeddah, Saudi Arabia. BDAS Today, we are privileged to connect with hundreds of customers with exceptional products and Services, with core founders of 7 entrepreneurs, in 3 Branches at Riyadh, Jeddah KSA and Cairo, Egypt. 01 Strengths The company was established more than four years and has several branches and offers a variety of services and many products 02 03 04 Weaknesses The company was not interested in internet marketing Opportunities Many companies in Saudi Arabia are not interested in social media marketing, so this is a good opportunity to create awareness of our brand Threats Outperform other companies in marketing through Google SWOT Analysis
  • 9. OUR GOALS To be the best and the best choice for the customer increasing brand awareness Become market leader
  • 10. OUR OBJECTIVE Monitor customer feedback and manage online word of mouth and reputation Increase interaction on our pages Reaching from15 clients to 20 Increasing the number of followers on Twitter to 1500 followers And for 200 followers on LinkedIn
  • 12. Strategy format (Segmentation) We will divide our target market into companies and target customers In companies, we will focus on the owners of companies and holders of important positions in companies With clients, we will focus on targeting customers with above-average incomes
  • 13. Target Market (B2B) Company size: We will target large and medium companies Company site: We will target companies located in Saudi Arabia Company industries: Entrepreneurship companies - hospitals - construction and reconstruction - hotels Needs: Motivations: Success stories, offers, and product features Facilitate work within the company and raise the level of the company
  • 14. Target Market (B2C) By age: from 16 to 45 women and men By economic segment: High income Family Situation: Engaged, married, divorced. Spending habits:Most of the time she spends her money on things that bring her happiness and change Education : Any educational level Needs: Facilitating work at home Motivations: Success stories, offers, and product features to have the most modern device
  • 15. DIGITAL 2021: SAUDI ARABIA There were 33.58 million internet users in Saudi Arabia in January 2021. The number of internet users in Saudi Arabia increased by 1.3 million (+4.2%) between 2020 and 2021. Internet penetration in Saudi Arabia stood at 95.7% in January 2021.
  • 28. DIGITAL MARKETING PILLARS We will market through inbound marketing LinkedIn: Will focus on corporate marketing Twitter: Will focus on marketing to clients REPUTATION & COMMUNITY MANAGEMENT We will focus on creating a good reputation with our clients
  • 29. PLANNING AND PUBLISHING What do we want? Marketing for products in a new and innovative way, and marketing our services by displaying their features Number and type of posts: 8 posts 7 Design 1 video Nearby occasions: 19/7 Eid al-Adha August 9, Hijri New Year 9/32 Saudi National Day October 18 Prophet's birthday 12/18 International Day of the Arabic Language
  • 30. Our identity We will focus on LinkedIn on writing content in English and on Twitter in Arabic In colors, we will focus on choosing the logo colors (green and white), and in designs we will focus on placing the logo in a fixed place and writing in a specific font in all designs
  • 31. An integrated system company Mintstint 07 Positioning the best quality in the competitive market We offer various services and exclusive offers
  • 32. COMMUNITY MANAGEMENT Customer complaints We must respond to any problems facing customers as quickly as possible and in the best way. Also, we must follow up with the customer if the problem recurs again or not . 1. Comments Comments must be responded to in a manner that encourages taking an action and by friendly way too , within 1 to 2 hours of the comment 2. Inquiry within 1 to 2 hours of the message 3.
  • 33. from 1/6 to 1/8 (Awareness )The stage of creating brand awareness by introducing products And services from1/8 to 1/10 consideration ) Make introductory videos about the products and how to use them from 1/10 to 1/11 (Action and desire ) we started producing various discounts and presenting the company's success stories and the company's clients TACTICAL PLAN
  • 34. KPI Main goal Increase sales and improve the presence on social media. Smart objective Increase interaction and follows on Twitter and LinkedIn Bringing Twitter to 1500 And LinkedIn for 200 Measurement Report the number of new followers from old followers
  • 35. SOME CAMPAIGN IDEAS A marketing campaign for electronic speakers that will focus on showing the features of the headphones and how they make you feel like you are in the cinema Video Motion Graphics to display the products and services of Bidas, and it includes many services other than smart homes Campaign to spread the advantages of the company A campaign targeting companies to link introduction services and smart homes How do you make a cinema inside the house? Bdas, not just Why Bdas Safe on the outside, smart on the inside