This document summarizes an event discussing the startup App My Day. It provides details about the company, which creates mobile apps for events to allow guests and hosts to share photos and chat. The founders discuss how they initially created an app for a friend's wedding and then expanded it into a business. They explain their freemium revenue model and talk about strategies for user acquisition, partnerships, and future goals for the company.

1. 1nspiring Efactor
sept 23rd 2014
Introduction
Http://www.efactor.com Armando Torres
Panel
Vicky Fasten, expert
Investormatch
Http://www.investormatch.nl
Large platform for matchmaking in
corporate finance and startup finance
Match entrepreneurs with finance
Financing business, for:
Innovations
Go to new markets
Such as
Help with the deal
Find the right investor
Entrepreneurial mind
Energetic
Always up to something
Alexis van Dam
(LiveMindMapper)
LiveMindMapper at
http://www.connectionofminds.com/
Livemindmapper
Visualising information, keynotes and
sessions in mindmaps
Entrepreneur
Partner World of Minds
Bart Jenezon
Host
Http://www.1nspiring.com
Founding partner
Key
Focus
Focus development
Your life and business is your message
to the world, make sure it is 1spiring
Intelligence is... Mastering our thinking
Guy Eldar, CEO
App my day
Guy Eldar
Israel
Prior
Coder since childhood
BSC computer sience Programmer
Team leader in Israeli defense forces
Last 5 years
Startups
Face.com
Face recoginition
Developped on mobile
Sold to Facebook
Http://www.appmyday.com
Prototype
Make a surprise for a friend got married Coded in 3 days
Get all photos of an event in one app Lasting souvenir
Photos from everyones:
Perspective
Point of views
Result pilot: 200 photos
Amazing!
It just worked
If it works on a friends wedding,
maybe it works on others as well
Tool for wedding couples
Photos of all attendees
Pretty relevant for any kind of event
Event app
platform
Private unique
mobile space
Your own Facebook for
your event
Who gets in and who doesn't
Start & end date
You decide what happens there
Outcome
Vivid in-event experience
Engagement between guest & hosts
2 main
components
Website - wizard/ builder Customize it all
Maps
Chat
Target host as point of sale Create event within a minute
Put it in your
quests hands
Tool box of distribution
Distribution
Invitation
Native event app
IOS
Android
Mission
Provide every event with a unique experience
Such like wix websites Totally different experience
Revenue
model
2 models
Freemium
Basic
App for free No payment
Max 25 devices Small events
Payed, price based upon:
Amount of users
Amount of devices
Partnerships
(reselling)
via:
Venues
Event planners
Merchandise vendors
Buy bundles
X amount of events
Brand/ skin of the company
High virality
100+ exposed to it via an event
Private customers via freemium > payed
Appmyday
uses KPI's:
Daily/ monthly active users
Amount of content
Conversion Invited > downloaded > contributed
Virality
Revenu Zero marketing effort
Example event 1
91% installs
77 activer users
888 times accessed
Learings Web + mobile can be tough
Users needs to walk through a process
Damian: revenue
stream + business
structure
B2c, put it on the web and wait Started in b2c > b2b
It is super viral
You see it at a wedding
At its finest
People you know
Event host invites you
Friends on a closed environment Simple experience
See how the events unfolds
Its all word of mouth
Some event planners experienced it
Used it for corporate events
People share it Unique product
Ruslan
Viral vs
conversion
Conversion
Converting guest into event owners
Seen it at a wedding and now use it for a company
Virality
Maximum engagement Inside the event
Gather people in the same live feed
All effort in
Distribution
Invitation process
Valuation in finance/
pre-seed round
Pre money: $900.000
After $1.2 mln
More than money
Financer based in Manhattan
1st office in NY
Constantly occupied
Interns
Marketing associates
Burnrate
3 employees, now 5
Now: $27k per month
Karla: no marketing
budget? how to
spread the word
Started social
media accounts
Pinterest
Twitter
Facebook
Asked
permission to
hosts
To upload some photo's as a teaser
on social media accounts
Tag the visitors Tagged the event host
Now: prefer to invest in different
other channels
Great usability Bart used the app
Alexis: Instagram
open photo's vs
closed
One
Large budget events,
corporate, fundraising
Want to provide guest with better
experience than open such as
Instagram
Instagram have # and
public stream
No control
Everyone the same for instagram
(ower and attendee)
Two
More than 3000 events
People pay for their private space
Other products do not deliver the same value
Vicky
Funding via
early investor
and pre-seed
money
Bootstrapping for 8 months
Worked form appartment
Worked from savings
A form of validation
Money
Single investor
NY based
Breach gap between Israel,
Europe and USA
Businesswise / marketing
Fight local products in USA
Its hard to face similar products
2 Israeli funds
Need to be
good in at
least one
Patent pending High tech
Outstanding performance
Revenues
Active users
Did something unusual Outstanding team
2 factors
succeeding
+ $100k Revenues
Develop
partnership
model
300 events Created a commitment
Use app as working tool
"good to have an
entrepreneurial start-up
E-factor :) attitude"
Guy
Shout out you
can help me via:
Partnerships
Working with event like firms in Europe/ USA
Events industry/ eco system
Exclusive partners Help to penetrate local market
Read it in an article How did Bart find us?
Bart
A dozen How many users in NL?
Magic thing about
your focus?
Every startup, wandering around
Our experience, with not focused is
not really helpful
Master the experience
Don't lose focus on shiny stuff
There is not a lot behind it
Round up focus and
focused development
Climb a lot of mountains Not easy to start
It's do or die Focus is about creation
3 stages
Inspiration
Fundament
Into action
Get out of the building, tell you clients Activation
Change only favors a prepared mind Co creation
Quotes
Darwin: It is about most resposive to
change who wins
Chance only favors a prepared mind
It takes a team to build a dream
Failing with the speed of ligt is winning
mindmap created by Connection of Minds