Creative Point is a professional marketing solutions agency with over 400 successful projects for more than 60 brands, committed to driving client success through innovative marketing strategies. The company offers a wide range of services, including integrated marketing, digital marketing, and e-commerce solutions, while partnering with top brands like Nestle and Diageo. Creative Point has been recognized as one of Vietnam's top 100 startup companies, emphasizing a culture of transparency, resource management, and partnership excellence.

2. ABOUT US

3. The Sustainable and Efficient Company
Providing Benefits to All Partners
A Trusted Partner in Driving Client
Success
VISION
MISSIO
N
CORE
VALUE
As a Professional Marketing solutions agency,
we specialize in delivering innovative solutions
that enhance brand presence and drive
growth.
With a team of dedicated experts and a
proven track record of over 400 successful
projects for more than 60 leading brands, we
are committed to delivering outstanding results
for our clients.
We are dedicated to helping our clients
succeed and establishing mutually beneficial
partnerships
Incremental Innovation
Satisfied Clients
Excellent Operation
Happiness culture
Transparent & Honesty

4. +8 YEARS Excellent Operation
+ 60 Clients Trusted
+ 429 Successful Projects
+ 65 Provinces Nationwide
+ 40 Permanent Headcounts
HEADCOUN
T
REVENUE
PROJECT
S
CLIENTS
X 10
X 10
X 40
X 20
Total Marketing & Ecommerce Solution
Capacity to execute nationwide, cohesive projects
Excellence Buddget & Resource Management
Nationwide Marketing and Sales
Network Spanning
+ 30,000 Retail Outlets
+ 9,000 Wet Markets
+ 400 Super markets
+ 150 Shopping Centers
+ 1,800 FnB Location
+ 8 Online Marketplaces
COMPETITIVE COMPETENCIE
GROWTH
ACHIVEMENTS
Flexible adaptation and Learning spirit
A network of over part-time personnel
with local expertise and experience
+ 1700

5. Home Appliances & Technology
Banking & Insurance
We cooperate with regional and global clients in variaties categories.
Our campaigns are tailor-made for our client success.
Cosmetics | FMCG
Pharmaceutical
NGOs | Other Categories
Real Estate | Heavy Industry
OUR CLIENTS

6. Establishment
Official partner of
Nestle Water, Diageo, FNN
Vietnam
Comprehensive partner
of more than 20
International Brands
Awarded the top 100 Best
Startup Companies in
Vietnam
Expanding the Ecommerce Ena
bler segment with the
combination of Lazada, Sendo
and Atalink
Top 20 global projects of AVSE
& receiving investment from VLot
us sponsored by Thaco and MBB
ank
Completing services for
brand on Marketing and
Ecommerce from online to
offline
OUR JOURNEY
201
7
2018
201
9
202
0
202
1
202
2
2015
CORPORATION
PARTNER
Organization Member

7. SERVICE
OUR

8. MARKETING SERVICE
INTERGRATED
MARKETING
TRADE MARKETING
• Event & Activation​
• Sampling & Merchandise​
• Promotion Management
DIGITAL MARKETING
• Social Management​
• Media​
• Content & Design creative
ECOMMERCE
ENABLER
• E-store Onboarding Operation​
• Merchandise & Promotion​
• Campaign Management ​
• Ecommerce Customer Service​
• Social Commerce
PERFORMANCE ADS
Run ads to recruit lead (customer
information to join the event or
get product advise), or optimize
purchase on ecommerce
channels (Shopee, Tiki,
Lazada…)
MARKETING
PRODUCTION &
DESIGN

9. CASE STUDY

10. DIGITAL
MARKETING

11. MSB mDigi
“Bat chat Gen Digi”
Category: Integrated Marketing
Client: Brand: MSB - mDigi credit card for GenZ
Dare to do, dare to spend is the financial style of gen Digi. mDigi is
the credit card that fits right to them.
- Nearly 3,7M views for brand MV on all
platforms.
- Gain over 6,8M reaches total campaign on all
platforms
- Recruit nearly 3,5K ticket for music event
- 21 influencers, hot pages sharing about
product, MV and event
- 12 PR articles gain total over 160K views

12. MSB
CSR Campaign
Raising a small tree just like raising your green living style, as long as you put a faith on
it, one day our community will grow big, that’s the belief of MSB in the CSR campaign
2021.
Category: Digital Marketing
Client: MSB Social inspiring video
An inspiring video to encourage young generation
live green with MSB, start with small action: plan a
tree. Link
PR & Digital Ads
Always on content to support campaign, along
with series PR in special type (long form,
emagazine).
Social Booking
Booking reputable KOL to spread out
campaign message.
>4 million reaches & video views
41k views for PR articles
7.4k engagements on hot pages and KOLs
channels

13. Kewpie
Tet campaign
Add some “green” to the traditional meal this Tet to bring green health to
your family with Kewpie salad dressing.
Category: Digital Marketing
Client: Kewpie
Social video
Encourage people, especially kids to eat green
this Tet with Kewpie as mom’s special tip. Link
Always on content
Always on content in 2 months to spread out
campaign key message and introduce product
features.
Digital ads
Run ads with metrics: Facebook Reach, view to
increase campaign awareness and SEM, GDN,
Facebook click to increase brand EC site traffic.
>12 million reaches
~1.2 million views
~100k clicks to brand EC site, gain 3.7k add to cart

14. Brand TVC
A series of 3 short 6s videos showing product benefits
in the audience's life
Link1, Link2, Link3
Facebook Content
Always on content in 2 months, especially series of 8
video recipe spread out campaign key message and
introduce product features.
Landing page
Landing page provides detailed
product information for users
Reach nearly 6M people in the TA pool
Over 700K views for brand TVC on all
platforms.
20 influencers sharing
Reach more than 1,9M views across platforms
for social booking asset Tiktoker Booking
Booking KOLs, hot page, hot group to make
social content for products.
Facebook Influencer Booking
Booking KOLs to review products or share thoughts
about healthy living style.
Morinaga Yogurt
Healthy inside, slim outside
New Morinaga's zero fat yogurt takes care of you holistically,
leaving you confident in your own beauty
Category: Integrated Marketing
Client: Morinaga -Yogurt

15. MSB
Home loans
With MSB home loans, you not only benefit from the loan policy, but also mentally
beneficial when you don't have to worry about the "debt” burden.
Category: Digital Marketing
Client: MSB
Social video
Some homeowners can not enjoy life but worrying
about the debt burden, basing on that fact we produce
a social video introduce MSB as a solution to take that
burden off. Link
Social content
Always on content in 2 months to spread out
campaign key message and introduce product
features.
Digital ads
Produce always on content and run ads with metrics:
Facebook reach, view & engagement to raise
awareness about product and gain lead.
>5 million reaches & video views
2.2 million engagement from all platforms
Gain ~100k clicks and ~1,000 comments, inbox about products.

16. PVcomBank
Always on content
Category: Social Always on content
Client: PVcomBank

17. ATS
A virtual platform with chat and call function for students to connect
with any school they want. Focus on Facebook, GDN, SEM, KOL to
recruit potential customers for the event.
Category: Digital Marketing
Client: ATS
IMPRESSION
Number of times ad shown
25M+
ENGAGEMENT
Number of earn engagement on ad
1.3M
LINK CLICK
Number of times LP links were
clicked
92K
LEAD
Number of customer
information obtained
3.6K

18. TRADE
MARKETING

19. TRANSFORMATION
SUMMIT 2022
Category: Marketing event
Client: Citek
Together with Citek, a leading digital transformation enterprise in Vietnam, Creative
Point provides consulting services to build an annual event series for the community of
CIOs and major business leaders. The program aims to contribute to the promotion of
digital transformation, and to share experiences and industry trends. The program has
been highly praised by Trí Nguyễn, COO of Citek, for its outstanding ideas, program
arrangement, creative design, and excellent customer service for Citek's clients.
How to Create an Open Sharing Forum and Keep Up with the Latest Trends in
Modern Technology and Business Administration

20. FANTASTIC AND
HIGH-CLASS EXPERIENCE
Category: Trade show display & Experience
Client: Shiseido VietNam
Shiseido Vietnam has chosen Creative Point for high-end event
series to launch new product lines of Shiseido at the most luxurious
shopping centers and office buildings in major cities. Mr. Ngan
Huynh, Brand Director of Shiseido Vietnam, highly appreciated the
creativity, ability, and speed in implementation and the impact that the
events bring to customers, thereby contributing to boosting sales and
market share for Shiseido Vietnam.​
How to launch high-end event series to launch new product lines of Shiseido

21. TONE-UP MEOW MEOW
LAUNCHING EVENT
Category: Brand Activation, Marketing Event
Client: Tone up UV
The launching event for new package of Tone Up UV brand, is taking
place throughout the country with highlights at Hoan Kiem Lake in
Hanoi and Nguyen Hue walking street. The program helps the brand
reach direct customers with reach KPI 101%.
Ms Phương Anh - the Brand Manager of the brand, evaluates
Creative Point as always creative in implementing ideas, proposing
unique locations and methods of execution, helping the brand leave
a deep and effective impression on customers, and maintaining its
brand position and image.​
How an immersive new package launch drove demand.

22. SPONSORSHIP ACTIVATION
COLOR ME RUN
Category: Sponsorship Activation
Client: Lavie
Creative Point has been a strategic partner of La Vie and Nestle
Water for many years, through a customer approach strategy that
targets the youth and keeps up with the latest trends of interaction to
vividly and effectively rejuvenate the La Vie brand.​
Creative Point has consistently advised and successfully
implemented with La Vie a series of Sponsorship activation models
through Lavie color me run, HCMC Marathon, Dnim ... with diverse
and creative approaches, synchronized deployment methods, and
the highest quality​
How a brand make a strong impression on customers

23. Contact to
Mr Huy Nguyen
CEO
0876 404 678
Huynk@creativepoint.vn