This document provides a marketing plan for Girl Director, a company that provides pre-made commercials and full-service advertising solutions. It includes an analysis of the market environment and competitive landscape. The plan aims to boost brand awareness, complete a new company website, increase profits, and expand the catalog of pre-made commercials or "cleanskins" by focusing on digital marketing tactics like social media, partnerships, and building customer relationships. Key objectives are outlined as well as strategies, tactics, and an implementation and evaluation approach.

1. CLE AN SK IN AD S GIRL DIRECTOR PRESENTED BY: MIAO-YI KUANG CHRIS LONG DUANE NEWELL KAYOKO SHIBATA ALICE SULLIVAN MARKETING PLAN

5. MARKET ANALYSIS

6. PRODUCT LIFE CYCLE Clean Skin Ads is in the Introduction Stage

7. MARKET POSITION Niche whereby it is currently a small part of the existing advertising market including one other major player, Pixel Dreams Advertising. The beauty of pre made footage is you get the emotional kick straight away.

8. MARKET SEGMENT Clean Skin Ads specialises in one exclusive product which is a full-service organisation which edits and customises the brand to the clients’ needs

9. MARKET STRUCTURE The internet allows high quality digital content to be distributed directly, instantly, and inexpensively between buyers and sellers all over the world. As the flood gates opened, the supply of digital content skyrocketed, causing pressure on prices. This immediately increased the supply of contributors by several orders of magnitude. Long term growth will be contingent upon the agency's ability to reengineer it's thinking and processes to promote brands in our rapidly changing business climate and fluctuating economy. The traditional structure of Clean Skin Ads needs to be re-evaluated to embrace flexibility, responsiveness, integrated work teams, integrity and technology.

12. CRITICAL SUCCESS FACTORS

13. COMPETITORS...

14. SWOT ANALYSIS

20. MySpace Share items of interest both individually and publicly

21. Flickr You drive traffic and you’re not being too commerical. Yes, you have commercial motivation, but you’re adding value at the same time.

23. Facebook Conversations are communities: FanPages + Who are they and what do they need? + How can you help them connect? +Think about serving their needs

27. IMPLEMENTATION AND EVALUATION

28. CONCLUSION Increase awareness of the product Building databases and assessing marketing practices before, during and after campaigns Evaluate customer experience and how we can better brand association with our staff

30. At last … its OVER!!!