The document outlines a four-step process to create an effective digital marketing strategy, including defining goals, analyzing business areas, planning actionable steps, and measuring results. It emphasizes the importance of understanding customer personas and evaluating marketing channels, along with competitor and product analysis. By systematically approaching these steps, marketers can optimize their strategies for better outcomes.

1. Digital Marketing Strategy
How to Create best Effective Digital Marketing Strategy

2. As a marketer, it’s an overwhelming process to create an effective Digital
Marketing Strategy especially if you are a beginner.

3. What Is Digital
Marketing Strategy?
“Your digital marketing strategy is the series of actions
that are going to help you achieve your goal(s) using
online marketing” - Hubspot

4. “Strategy is a road map, which tells
every action you need to take for your
success“

5. How To Create A Effective Strategy

6. To Create Best Digital Marketing Strategy
for 2018
4 Step Process

7. Define: Define the Goals, Objective and Purpose of strategy1.
2.
3
4.
Analyse: Identify Gaps, understand market, customer and digital channels.
Plan: Clear actionable steps to reach goal, with the help of collected analysis.
Measure: Measure every action taken and optimize for the best.

8. Define your Goals and Objective of strategy
First step of every strategy must begin with
understanding of goals and objective.
Step 1:
Having clear goals, help creating
better strategy, what you need to
achieve out of this strategy.

9.  Become a leader in Customer support SaaS application in 6 months.
 Drive 1,00,000 visitors traffic to website in 12 months from search engine
alone
 Acquire 100 customers in 3 months (May 1st -July 30th) from referral
marketing
Here is the how your goal should look like
Examples

10.  Who is customers
 What is the strong and weakness of product/service,
 What are the under used opportunities
 And as well what is your product level in market in
terms of Pricing and features.
Analysing different areas of business
will make you figure out
Step 2 : Analyse every area of the business

11. Create your Buyer Persona
Effective marketing channels
Competitor Analysis
Product Analysis
Evaluate the existing Digital marketing channels
5different area of analysis

12. Know your Customer
“A buyer persona (a.k.a. “customer avatar”) is a fictional
person who represents a particular company’s ideal
customer.” - Hubspot
Create your Buyer Persona

13. Understand Marketing Channels
Not every marketing channel is effective for everyone, if
you heard from someone a specific strategy is working
good, that might not work for you.
Effective Marketing Channale

14. Competitor analysis
Analysing competitor is one of the best process of
analysis that you should be doing. Because it opens up
everything about your competitors.

15.  Spyfu & iSpionage : Organic and PPC keyword analysis
 SEMrush, Ahref, SerpStat – Audit, Organic, SEM and Backlinks
analysis
 Similarweb – Website traffic analysis
 Builtwith – Technology Lookup
 WhatRuns – Technology Lookup
 Whatrunswhere – Display and Native ad intelligence
Competitor analysis
Tools to analyse competitors

16. Price
Review of product
Features
Sales volume
Break even point
Lifespan of product
Audience analysis.
Analysing every detail of your product and identify the
similar products in the market and their features
Product analysis

17. Digital marketing channels
Owned Media – Website, Blog Content, Social Media, etc
Earned Media – Word of Mouth, PR, Influencer Reach.
Paid Media – Adwords, Facebook ads, LinkedinAd, Sponsors Advertisment.
Evaluate Existing Digital Marketing Channel

18. Creating Effective PlanStep 3 :
Creating a Plan takes time and Continues
practice
Create a best strategy from analysis and data you have
collected.

19. Buyer Journey
Understand your buyer to know their stages of journey

20. Not every strategy is effective for every business. To
understand what is working and what is not, you need to
measure every action you have taken.
Measure every actionsStep 4 :
If you are not measuring, you are losing money on the
table.

21. GrowthSecrets
Best digital marketing strategy
GrowthSecrets.com