Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BUILDING A DIGITAL LENDING BUSINESS RITESH THADANI 1
BUILDING A DIGITAL LENDING BUSINESS Building a Digital Lending Business ABOUT POLLEN VC • Global App Marketplace is a $25B...
BUILDING A DIGITAL LENDING BUSINESS PROBLEM: PLATFORMS ONLY PAY OUT REVENUE UP TO 60+ DAYS AFTER YOU’VE EARNED IT. LAUNCH ...
BUILDING A DIGITAL LENDING BUSINESS Reinvest directly into advertising Acquire more users more quickly Draw down earnings ...
BUILDING A DIGITAL LENDING BUSINESS TYPICAL LAUNCH SCENARIO LAUNCH Fail to get credit with ad networks Can’t reinvest to a...
BUILDING A DIGITAL LENDING BUSINESS 6
BUILDING A DIGITAL LENDING BUSINESS FUNDING FOR FINTECH Building a Digital Lending Business Amount $ Capital Markets Banks...
BUILDING A DIGITAL LENDING BUSINESS DIGITAL Creation and shipping of physical goods Invoices created at end of month and p...
BUILDING A DIGITAL LENDING BUSINESS STRUCTURE 9
BUILDING A DIGITAL LENDING BUSINESS GROWTH IN THE LONG TAIL Building a Digital Lending Business •c. 70,000 developers maki...
THANK YOU ritesh@pollen.vc @thadani Follow us at @PollenVC
Upcoming SlideShare
Loading in …5
×

Pollen VC Building A Digital Lending Business

67,820 views

Published on

How Pollen VC built a data-driven financial solution for digital businesses.

Published in: Data & Analytics, Business, Investor Relations
no profile picture user
  • And if you've ever taken a girl home, gotten hot and heavy and then felt embarrassment and PANIC when you take off your pants and see the look of DISAPPOINTMENT on her face, you need to go check this out right now. ♣♣♣ https://tinyurl.com/getpebible2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Proof Of REAL Growth. Women Lie: Size DOES Matter, They HATE It When It's Small. Don't Disapoint Her With Your Little Guy. ◆◆◆ https://tinyurl.com/getpebible2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area for one night is there tinyurl.com/hotsexinarea Copy and paste link in your browser to visit a site)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The methods and techniques in the PE Bible are exclusive to this unique program. The two step system involves low cost off the shelf natural supplements and a specially designed exercise program. Many users experience gains of almost an inch within just a few weeks of starting this unique program! Imagine having 2-4 inches of extra length and girth added onto your penis size, this Penis Enlargement Bible makes it possible. Over 5000 copies of this product have already been sold, and unlike most products on the market there is real video proof from actual users that show REAL results. You can see the video here ■■■ https://tinyurl.com/yaygh4xh
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Increase Penis Size - Secrets to Increase Penis Size Revealed. ▲▲▲ https://tinyurl.com/ydaetwbk
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More
Show More

Pollen VC Building A Digital Lending Business

  1. BUILDING A DIGITAL LENDING BUSINESS RITESH THADANI 1
  2. BUILDING A DIGITAL LENDING BUSINESS Building a Digital Lending Business ABOUT POLLEN VC • Global App Marketplace is a $25Bn market growing to $142Bn within three years* • We help app developers unlock their app store earnings early to fuel growth and deploy venture capital more efficiently • New data-driven approach to lending - our tech platform connects directly to central billing system for digital products to price risk in real time *Source:Vision Mobile Developer Economics Survey Feb 2014 2
  3. BUILDING A DIGITAL LENDING BUSINESS PROBLEM: PLATFORMS ONLY PAY OUT REVENUE UP TO 60+ DAYS AFTER YOU’VE EARNED IT. LAUNCH You’re earning money from day 1 This is your money trapped in the payment system Platforms release your cash… 3
  4. BUILDING A DIGITAL LENDING BUSINESS Reinvest directly into advertising Acquire more users more quickly Draw down earnings on a daily basis A NEW WAY… 4
  5. BUILDING A DIGITAL LENDING BUSINESS TYPICAL LAUNCH SCENARIO LAUNCH Fail to get credit with ad networks Can’t reinvest to acquire more users Get paid by platforms DOWNLOADS REVENUE Revenue/Downloads Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015 5
  6. BUILDING A DIGITAL LENDING BUSINESS 6
  7. BUILDING A DIGITAL LENDING BUSINESS FUNDING FOR FINTECH Building a Digital Lending Business Amount $ Capital Markets Banks Family Offices Equity Capital Data/Model Validation 7
  8. BUILDING A DIGITAL LENDING BUSINESS DIGITAL Creation and shipping of physical goods Invoices created at end of month and posted/emailed. Paid 30,45,60 day terms Advertising booked weeks in advance - eg TV campaigns, direct mailings Factoring/Discounting solutions available to shorten cycles at a cost App Store Marketplace - Real time economics Consumers purchase digital product real-time - billed to credit cards instantly Advertising purchased in real time through RTB exchanges Lack of financial products eg invoice financing 30 days is a long time. 60 days is an eternity! VS OLD WORLD COMPARISON PHYSICAL 8
  9. BUILDING A DIGITAL LENDING BUSINESS STRUCTURE 9
  10. BUILDING A DIGITAL LENDING BUSINESS GROWTH IN THE LONG TAIL Building a Digital Lending Business •c. 70,000 developers making more than $10k/year across iOS and Google Play •L-Shaped revenue curve is flattening out •More opportunities for developers in the long tail •User acquisition becoming better understood 10
  11. THANK YOU ritesh@pollen.vc @thadani Follow us at @PollenVC

×