The document proposes a digital rewards program to increase online traffic and revenue for a luxury brand. It will offer 5% off for every $100 spent and provide a loyalty card for customers to register. The target audience is men and women ages 20-50 with mid- to high-incomes. The program will be promoted through social media platforms like Facebook, Twitter, YouTube, Instagram and Pinterest as well as display ads on similar brands' websites. Search engine marketing, inbound marketing and a mobile app are also proposed to engage customers and track metrics like visits and purchases. The total budget suggested is $6 million, using only 0.15% of the company's annual profit.