Nagarro is a custom software development and consulting company headquartered in San Jose, California. The document analyzes Nagarro's current LinkedIn marketing strategy and provides recommendations. It finds that Nagarro has over 50,000 LinkedIn followers but posts infrequently. Competitors like Mindtree and Polaris are more active with daily posts. The document then sets goals to increase brand awareness and leads. It proposes tactics like regular content sharing on LinkedIn, Slideshare, and Pulse. Key performance indicators like followers, engagement, and leads are identified to measure the strategy's success. Other recommended platforms include blogs, emails, webinars and podcasts to generate leads and nurture relationships.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
B2B Social Media Marketing: A successful LinkedIn InMail strategyMarketingSherpa
Join Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through how DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
B2B Social Media Marketing: A successful LinkedIn InMail strategyMarketingSherpa
Join Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through how DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers.
Durch den Wandel der Arbeits-, Lebens- und Denkweisen im digitalen Zeitalter, eröffnen sich für Ihr Unternehmen neue Erfolgs-Chancen im Geschäftskunden-Marketing. Reichern Sie Ihre Produkt-, Marketing- und Vertriebsstrategien durch clevere und nachhaltigere Methoden an, und reduzieren Sie mit B2B Marketing 2.0 Ihre Ausgaben mittel- und langfristig.
Infosys - Social Media Mining & Mobility SolutionsInfosys
Social media is all the more powerful when combined with advances in mobility and positioning. Business collaboration tools such as mobile devices enable smart miners to use an internal, secure social media site from any remote location across the globe in real time, providing immediate access to critical operational information.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Tanvi Bhatt at the Social Media Week InfosysTanvi Bhatt
Tanvi Bhatt presented this session at the Social Media Week Infosys, where she spoke on the power of Personal Branding in the Social B2B Eco-system. In this 2 hour intensive workshop, she empowered the audience to celebrate their thought leadership on social media by discovering, designing and delivering a powerful personal brand experience to their communities.
Marketers today are simultaneously blessed and cursed with a tremendously diverse field of marketing technology. How do you select which technologies to adopt? How do you fit them together with a coherent strategy? How do you manage risks, changes, and emerging innovations? Most of all, how do you harness these tools to achieve real business impact? This session will help you answer those questions, explaining several non-technical frameworks for managing marketing technology from the book "Hacking Marketing" and examining best practices for marketing technology stacks culled from dozens of real-world examples.
Solution Marketing Best Practices (Case Studies)Steve Robins
Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing. You’ll learn best practices and gain new ideas that you can use in your organization. Companies included: Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon.
How B2B customers behave differently than their consumer counterparts
Four key steps to B2B social media marketing
Listening to your customers
Creating a content engine
Leveraging your people
Targeting key influencers
Measuring and optimizing
W
Digital Marketing Proposal for 'Academy for Innovation and Management'Rajath D M
Proposal for digital marketing and social media management services for Academy AIM in 2017.
Academy AIM offered Innovation Consulting and Design Thinking workshops for C-suite and other top executives.
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
Discover how you can reach the audiences that matter most to your businessBlack Marketing
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
This was a seminar held in during one or our Skapa & Friends meetings at our office. It was about content marketing and specifically on how to use content to attract relevant visitors and drive sales. What to consider when doing content strategies, Google's importance, how to maximize visibility when publishing.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
Best digital marketing Services | Brandbay social
If you're a business owner, you understand the importance of having a strong online presence. In today's digital age, the success of your business is largely dependent on your ability to reach and engage with your target audience online. That's where digital marketing comes in.
Digital marketing refers to any marketing efforts that use electronic devices or the internet. It's an umbrella term that includes a range of strategies and tactics, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, wen design, branding and more. When executed effectively, digital marketing can help you reach more potential customers, build brand awareness, and drive conversions.
If you're looking for the best digital marketing services in, look no further than Brandbay social. Here are just a few of the reasons why we're the top choice for businesses in the area.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. About Nagarro
Nagarro is a custom software
development and business
consulting company that
provides business consulting
and technology services to its
clients. It is headquartered in
San Jose, California and has
its primary development
center in Gurgaon, in the
National Capital Region of
India. Since 2011, Nagarro is a
subsidiary of Allgeier
4. Nagarro’s LinkedIn
▸ 56,314 followers
▸ No regularity in posting content
▸ Mostly inactive- posts once a month
▸ Content is sourced from Nagarro blog and
website(articles)
▸ No sponsored content
▸ No careers tab
7. Nagarro’s competitors in IT Service & Consultancy
-Polaris and Mindtree
▸ Mindtree- 1,34,547 followers, Polaris- 3188
followers
▸ Active presence- daily posts
▸ Mindtree focuses on thought leadership through
content marketing
▸ Polaris shares content to target prospects and
clients
11. Setting goals and objectives for LinkedIn marketing
campaign
Goals
▸ Building brand awareness with a professional presence to
establish Nagarro’s expertise in ITes industry
▸ Developing the business by connecting with clients and
prospects and promoting Nagarro as a service provider
Objectives
▸ To increase sales enquiries or conversions from LinkedIn by
10% within next three months
▸ To increase engagement with status updates by 25% in next
quarter
13. KPIs to be tracked during the campaign
Metrics used to determine how Nagarro is performing against its objectives.
▸ Hard KPIs : Easily quantifiable metrics which measure the following
▹ Engagement
▹ Leads
▹ Conversions
▸ Soft KPIs : Intangible indicators that measure brand value, difficult to
quantify
▹ Heightened brand awareness
▹ Increased visibility
▹ Relationship building
14. Platform 1: LinkedIn Company Page
Organic + Sponsored Content tactics and KPIs for Nagarro’s current
LinkedIn page.
Goals covered - Brand awareness and lead generation
15. Sharing relevant content to attract leads and
nourish existing relationships
Content to be shared
▸ Original articles from Nagarro blog/website to build credibility. Example-“Being
Omnichannel is being Omni-agile”
▸ Latest news from the industry and current technology developments to capture
attention.Example- “Future of t the Latest Blockchain Technology”
▸ Information related to offline events and webinars to attract prospects and clients
Example- “Join webinar on Enterprise Agile Management Systems for better
organizations”
▸ Customer narratives and testimonials to display professional expertise and build
credibility.
Example- “CEO,Mitsubishi Chemical USA talks about Nagarro’s SAP services”
▸ Success stories of existing clients in the form of case studies/videos to get leads
Example- “How Lufthansa benefitted from Nagarro’s automation services”
▸ Creation of Nagarro showcase page to promote individual speciality services
[Content in the form of text, video, image, podcasts, infographics to be shared]
16. Key Performance Indicators for the tactics
▸ Page followers
▸ Post clicks
▸ Engagement-Likes, shares, comments
▸ Impressions
▸ Inquiries and leads
▸ Webinar/event registrations
▸ Video views
17. Platform 2: Slideshare(LinkedIn)
Content tactics and KPIs for building a slideshare presence for
Nagarro from scratch.
Goals covered - Lead generation, brand awareness
18. A creative way to present tactical content using
slides and videos to generate leads
Content to be shared
▸ Short videos about the company’s introduction, mission, work culture, etc.
Example-“Nagarro’s delivers the promise of bringing agility in work culture”
▸ How-To guides and facts about various technology related topics to help people
(prospects/clients) in need for solutions
Example- “10 Facts About cloud client management softwares”
▸ Industry trends in the form of infographics
Example- “IT solutions changing over time: Infographic”
▸ Interviews of influencers and industry bigwigs to gain traction from their followers.
Example- “What does Fred Kennic predict for SAP solutions in 2016”
Leads
▸ LinkedIn autofill lead capture form in the end of the slides to convert interested
readers into clients
19. Key Performance Indicators for the tactics
▸ Followers
▸ Impressions
▸ Engagement-Likes, shares, comments
▸ Actions- Downloads, embeds,views
▸ Inquiries and leads
21. Long-form content to engage audiences and build
credibility
Content to be shared
[From the LinkedIn profile of top managers and CXOs of Nagarro.]
▸ Industry related news and trends
Example-“This is Just a Beginning for Enterprise Solutions in the Country”
▸ Opinions on technology changes, news and other relevant topic to be the voice of
the company
Example- “This is Why I Believe BlackChain Has a Potential in India- Manas
Fuloria-CEO Nagarro”
▸ Cross sharing of these Pulse post through official Nagarro account
▸ Links in articles to download entire ebooks on various tech topics
22. Key Performance Indicators for the tactics
▸ Engagement- likes, comments, shares
▸ Post Views
▸ Follows
▸ Profile views
23. Platform 4: LinkedIn Groups
Tactics for LinkedIn Pulse
Goals covered - Brand Awareness
24. Free flow of thoughts among a community of
likeminded people to build brand authority
Content to be shared
▸ Creation of “Nagarro Communicate” group to bring like-minded people under an
umbrella and have meaningful discussions around tech related topics
▸ Frequent QnA sessions to increase engagement in the community
Example-“Do SMEs need SAP services?”
▸ Discussions around latest trends and technologies
Example- “Cloud computing has it’s cons. Agree or disagree”
25. Key Performance Indicators for the tactics
▸ Number of members
▸ Active discussions
▸ Company page likes
▸ Engagement- likes, share, comments
26. Other Platforms: Company Blog,
Podcasts, Webinars, Email
Goals covered - Brand Awareness, Lead generation
27. Nagarro Blog -An effective way to get inbound traction
Reasons
▸ Effective way to drive relevant traffic to the website
▸ Strengthens company’s organic presence on SERP i.e helps in SEO if blogs are
listed on SERP. So if a prospect looks for a solution, Nagarro is present right at the
moment
▸ Content marketing through blogs will help build thought leadership over time once
the brand gains popularity
Content
▸ Articles and listicles around various themes such as Internet of Things, CLoud
computing, Big Data, etc. Example- “Cloud computing has it’s cons. Agree or
disagree
KPIs
▸ Blog visits, Top posts, Traffic source, New leads per post, Engagement-Like, share,
comment, email subscribers
29. Email marketing for lead nurturing and
strengthening existing bond with clients
Reasons
▸ Has a larger and direct reach
▸ Message reaches directly in subscriber’s mailbox hence more likely to be opened
unlike social media
▸ Drives conversions- turns leads into customers
Content
▸ Company newsletter and whitepapers
▸ Top performing blogs roundup
▸ Behind the scene look of the company, insider information
▸ Webinar and event invitations
KPIs
▸ CTR, Conversion rate, Bounce rate, unsubsribers, increase in mailing list
30. Webinars and podcasts are interactive content tools
for brand storytelling
Reasons
▸ Webinars and podcasts help in lead generation through registrations
▸ Respect for brand increases by watching/listening brand experts talk about
subject matters
▸ Excellent follow-up technique in collab with email marketing
Content
▸ Panel discussions related to industry issues
▸ Successful case studies of Nagarro
▸ QnA sessions to address issues and provide solutions
▸ Audio presentation of blogs and articles(Podcasts)
KPIs
▸ Number of participants, views, number of questions asked engagement-like, share,
comment