Is Social Media A Skill Set Or A Career Path?
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Can you advance your career with social media by making it part of your skills and experiences or as using it to create a career path. James Burnes, founder and principal of Project Brilliant, presents to the Social Media Breakfast of Bellingham, WA.
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Is Social Media A Skill Set Or A Career Path?
- 1. Social Media a skill set or a career Path? Social Media Breakfast – Bellingham 2010
- 2. James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopia
- 3. To: 50500 Message: jamesburnes
- 5. Let’s Interact Right Now This is a networking event!
- 6. Why are you here? A moment of truth…
- 7. We will attempt to answer the following Q’s: Is social media a skill set or a career path? What role does social media play in my career? Can I be a social media guru? Should I be?
- 8. To look forward, we must look back.
- 9. Social Media Milestones March 2009, Nielsen study Reveals social media more popular than email MySpace.com launches Twitter Launches Personal ‘free’ web pages debut Facebook Launches 1997 2005 1999 2003 2009 1995 2001 2007 Blogware begins to take off Ning Launches YouTube launches Message boards for geeks everywhere Mass media starts focusing on “User Generated Content”
- 12. Is this really a career path? We must ask ourselves
- 13. Social Media “Career” Prediction 2012 2011 2008 Today 2009
- 15. The social media skill set, combined with a strong personal brand, will see success.
- 16. What is a brand?
- 19. How do I want others to describe me?
- 20. Who is my audience and what do they expect?
- 21. What is my highest aspiration?
- 22. What unique skills or experience do I have?
- 27. What causes this confusion? No Strategy, Plan, or Commitment
- 34. SizeMatters
- 35. But leveraging it matters most
- 36. 9 RULES FOR PERSONALBRANDING SUCCESS
- 37. Rule #1 Define Your Personal Brand
- 38. Rule #2 Clearly define your goals (And stick to them)
- 39. Rule #3 Get Your Own Site
- 40. What should your personal site include? Personal brand statement (executive summary) All possible contact options Blog, if part of your strategy Biography Resume
- 41. Rule #4 Leverage social media
- 42. Rule #5 All Content Must Pass the Five Finger Filter Competition Mother Boss Priest Customers
- 43. Rule #6 Demonstrate experience through sharing knowledge, ideas and insight
- 45. Rule #7 Make others around you look good.
- 46. Rule #8 Ride the coat-tails of those you aspire to be like and find ways to connect with them.
- 47. Rule #9 Listen More Than You Speak. Respond Frequently & Win!
- 48. Any questions?
- 49. How will youactivate your online presence and takeownership of your personal brand to spark your career?
- 50. A few words of advice…
- 51. Perception is realitywhen it comes to your personal brand
- 52. Passion is more viral than ambitionand passion can’t be faked.
- 53. Aspire For The Right Things
- 54. Good luck!
- 55. Thank you!!!James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612